Dallas brand's design contest for kids gives quarantine boredom the boot
It was only a matter of time before badass Texas mama Lizzie Means Duplantis, co-founder of Miron Crosby, thought up an epic idea for keeping the kiddos occupied for a compassionate cause.
She and her sister Sarah Means have launched a "Mini Crosby" boot design competition that allows littles (and their parents) to get their creative juices flowing for philanthropic good.
Basically, kids submit their best designs for a new boot, and the $10 entry fee goes to the North Texas Food Bank. Oh, and the winning design will be made into real boots.
"The idea for this competition was rather organic in that I’ve been faced with the challenge of entertaining four littles every day while trying to add creativity and color to their routine," Duplantis says. "That, coupled with the obvious need in the Dallas community for food and our business pillar of service to our community, led us to the North Texas Food Bank."
Here's how it works:
Visit the Miron Crosby website and make a $10 entry donation to the North Texas Food Bank. Next, you will be emailed a blank boot paper doll to print off and start decorating. Anything goes with this competition, they say, so get creative by using various items you find around the house as inspiration.
All entries are due in by April 15.
Submit the design by emailing or scanning a photo to email@example.com, sending a direct message to @mironcrosby on Instagram, or by mailing your creations to the studio at:
25 Highland Park Village
Dallas, TX 75205
The Miron Crosby team will select a winner, who will be announced on Instagram on April 24. The boot will then be made and incorporated into the brand's collection.
The winner gets to name the boot design and also will receive a free pair. A percentage of sales from the finished product will benefit the North Texas Food Bank, as well.
"As of late, I have been compelled that my children, and my oldest especially, are of the ages to begin to understand injustices in the world," Means says. "I loved the idea of using this time to convey that there are so many less fortunate people who are really affected and really suffering, and that we can always be doing something to help."
Each donation entitles you to one competition entry. You can read the fine print here.