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    I Do

    Brides will swoon for sparkly rings from this female-founded jewelry line

    CultureMap Create
    Apr 26, 2021 | 11:30 am

    Spring — and love — is in the air. If finding the perfect engagement ring is on your horizon (or maybe upgrading the one you already have), consider LovBe lab-grown diamonds.

    In addition to their ethical and environmental benefits, LovBe has a few dazzling attributes special only to them:

    • Twice the carat weight of a mined diamond for the same price. Talk about more for your money!
    • Superior color and brilliance. Not all diamonds are created equal, whether lab-grown or mined. Only two of every 10 lab-grown diamonds examined by LovBe's experts are accepted as part of their collection. 98 percent of LovBe diamonds are graded Ideal or Excellent Cut — their diamonds are literally the best of the best, for the best value.
    • A female-founded brand. In a very male-dominated industry, LovBe is unique in that it was started by a woman — who actually had no background in the jewelry industry!

    Lab-grown diamonds have identical chemical, physical, and optical properties to an earth-mined diamond. As testimony to this, the Federal Trade Commission removed the word "natural" from the basic definition of a diamond in 2018.

    And launching this month is LovBe's first exclusive collection: LovBe Eternal, a capsule collection of nine engagement ring designs featuring fancy shape side stones.

    From sleek, tapered baguettes to sophisticated pears to timeless round brilliants, LovBe Eternal allows couples to build their perfect engagement ring. Simply select a center stone of your choosing that fits both your design desires and budget, and then marvel at the ring that exemplifies your unique past, present, and future.

    This new collection also marks the introduction of the LovBe Hallmark, a single, round brilliant lab-grown diamond securely placed where only the wearer will know of its presence. The diamond sits close to the vena amoris, which according to the ancient Romans went directly to the heart.

    The diamond will be accompanied by LovBe’s signature "L heart" engraved stamp, ensuring the authenticity of each LovBe Exclusive Collection ring.

    From customized designs to unparalleled customer service, your LovBe experience will be as rare and refined as your chosen diamond. Let LovBe be your guide to the perfect engagement ring — begin exploring your options today.

    Lab-grown diamonds are real diamonds!

    Engagement rings
    Photo courtesy of LovBe
    Lab-grown diamonds are real diamonds!
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    RETAIL WATCH

    Texas AG Ken Paxton opens investigation into fast-fashion giant Shein

    Brandon Watson
    Dec 3, 2025 | 2:19 pm
    SHEIN pop-up
    Photo courtesy of SHEIN
    Shein is now under investigation from the Texas Attorney General.

    Critics of fast fashion have found a strange bedfellow in Ken Paxton. The Texas Attorney General announced December 1 he would investigate online retailer Shein for alleged unethical labor practices and unsafe consumer products.

    According to a release from Paxton’s office, the inquiry aims to find out if Shein’s “supply chain and manufacturing practices violate Texas law by using toxic or hazardous materials, misleading consumers about product safety, and misleading consumers about ethical sourcing.” The probe will also look into the corporation’s data collection and privacy practices.

    In a statement, Paxton put a partisan spin on the investigation.

    “Safe, non-toxic material and products are another key ingredient to [Secretary of Health and Human Services Robert F. Kennedy Jr.’s] Make America Healthy Again movement,” said Paxton in the release. “Any company that cuts corners on labor standards or product safety, especially those operating in foreign nations like China, will be held accountable.”

    Paxton’s move unexpectedly aligns the AG with environmental watchdogs. Nonprofit Yale Climate Connections has long sounded the alarm about the Singapore-based e-tailer, calling it one of the world’s biggest polluters. Paxton has long railed against climate change regulations and sued the Biden administration several times to block emissions rules.

    The investigation is part of a larger Republican crackdown on Chinese consumer products. On Capitol Hill, lawmakers are debating new restrictions on Shenzhen-based aerial drone maker DJI, and Senator Tom Cotton has called for investigations of “Communist Chinese” companies Shein and Temu. The September Texas vape ban specifically banned disposable e-cigarettes manufactured in the country.

    In a statement emailed to multiple media outlets, Shein said it would comply with Paxton’s investigation.

    “Shein takes these concerns seriously and is fully committed to cooperating,” a spokesperson said. “Our mission — to provide affordable, fashionable products to customers around the world — is underpinned by a dedication to safety, compliance, and respect for human rights.”

    The controversy will likely have little effect on Shein’s popularity with Zoomers. The company snagged an estimated $38 billion in sales in 2024 and has an average of 24.7 million active app users each month.

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