Shopping News
Macy's debuts a special free-standing Backstage store in Grapevine
Grapevine stand by, you're in for some shopping: A Macy's Backstage store is opening at Grapevine Mills, featuring trendy clothes at a discount price. According to a release, it'll open May 14.
The off-price, on-trend concept sells quality brands for fashion-loving customers with constantly changing merchandise.
Macy's Backstage at Grapevine Mills is at 3000 Grapevine Mills Pkwy., #127, spanning more than 22,000 square feet. It's a free-standing store (versus inside a mall), featuring an elevated open environment where all merchandise is easily accessible on the floor.
That merchandise includes:
- apparel for women, men, and children
- wide range of toys
- housewares
- beauty products
- designer handbags
- activewear
- gifts
- pet supplies
Macy's VP of off-price Michael Hersh says in a statement that they're thrilled to be opening a third DFW area store, stating that "Macy's Backstage continues to accelerate the expansion of its off-price concept to locations nationwide."
Backstage has expanded to nearly 300 Macy's stores nationwide, including six store-within-store locations and two free-standing locations in the Dallas-Fort Worth area, allowing customers to shop both Macy’s full-line and off-price merchandise offerings in one trip.
It's part of a "small format" expansion that Macy's initiated in 2021, when it opened two free-standing Backstage locations at The Village at Allen and The Centre at Preston Ridge.
Macy's also debuted three Market by Macy's, a smaller-format retail store with a smaller assortment of merchandise, also in an open environment, in Dallas-Fort Worth including Southlake, WestBend, and the Highlands of Flower Mound.

You don't have to put bags in the "tool bag" silhouette.Photo courtesy of Consuela
Grouping items in smaller cases can make a clear bag look neater.Photo courtesy of Consuela