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    Shopping News

    Macy’s debuts first 'off-price' Backstage store in Dallas-Fort Worth

    Teresa Gubbins
    May 7, 2021 | 4:35 pm
    Macy's backstage
    The store has lots of bargains.
    Photo courtesy of Macy's

    Popular department store chain Macy's will open a new kind of store in Dallas-Fort Worth. Called Macy's Backstage, it's an "off-price" (aka discount) concept that sells clothes, housewares, shoes, cosmetics, and other goods at discount prices.

    According to release, the store will open at The Village at Allen at 190 E. Stacy Rd. on Saturday May 29.

    The Backstage concept first debuted in 2017, but as a separate department embedded inside existing stores. More than 200 Macy's stores now have Backstage store-within-store locations including six in Dallas-Fort Worth. Having them in a Macy's allows customers to shop regular Macy's and off-price Macy's in one trip.

    The 19,400-square-foot store in Allen represents the next generation, in which the concept is a free-standing store unto its own, not unlike a Marshalls or Ross.

    The Backstage store will receive a constantly changing assortment of on-trend merchandise, at significant savings, encouraging customers to return to find new treasures. A wide selection of new and renowned brands will include apparel for men, women, and children, plus toys, housewares, home office, home textiles and décor, cosmetics, hair and nail care, personal protective equipment (PPE), pet accessories, kids' shoes, designer handbags, and activewear.

    Brand name clothing is mixed in throughout the racks, although much of the merchandise is said to come from Macy's private brands like Charter Club and INC International Concepts, with some items from prior seasons.

    The store also features an elevated open environment where all merchandise is easily accessible on the floor; none of the nooks and rooms you find in a regular Macy's.

    Convenience
    Macy's Backstage customers can pay their bill or pick-up orders from the service desk inside the store, which is a dedicated location for seamless Macy's store pick-ups and returns. Shoppers can earn and redeem Star Rewards and use a Macy's credit card at Backstage locations. Shoppers are also totally allowed to share their looks using #macysbackstage and tagging @macysbackstage.

    Macy’s has enhanced health and safety standards, including additional cleaning during open hours, sanitation stations throughout all stores, company-issued protective wear for store colleagues and occupancy checks with an emphasis on traffic flow to anticipate and mitigate crowds.

    They're also hiring more than 15 colleague positions, full- and part-time at macysjobs.com.

    Michael Hersh, Macy's VP of off-price, says the store furthers Macy's commitment to innovate the retail experience with a focus on the Dallas-Fort Worth customer.

    "We are thrilled to expand our off-price concept off-mall by opening the first Macy's Backstage freestanding store at The Village at Allen, building upon an ecosystem that gives our customers added access and convenience to the fullness of the Macy’s brand," Hersh says. "Our Backstage customers can express their personal style through our rotating assortment of on-trend merchandise at great value in a broad range of categories from home décor to the latest fashion."

    In January, Macy's debuted its second Market by Macy's off-mall location in the Dallas-Fort Worth area in the WestBend lifestyle shopping center. Market by Macy's is a smaller-format retail store, approximately 20,000 square feet, offering an assortment of the best of Macy's branded fashion within an easy-to-shop and open environment. The very first one opened in Southlake in February 2020, right before the pandemic hit, ugh.

    An additional Macy's Backstage freestanding store is slated to open in the Dallas-Fort Worth community this fall.

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    Shopping News

    Where to shop in Dallas right now: 6 new stores to check out for June

    Raven Jordan
    Jun 10, 2025 | 5:55 pm
    LoveShackFancy Dallas Cowboys Cheerleaders
    LoveShackFancy
    LoveShackFancy and Dallas Cowboys Cheerleaders collaboration.

    The June edition of Where to Shop, CultureMap Dallas ' monthly roundup of new shops and hot sales has a little of everything: buzzy new designer boutique, museum shop, thrift store, and furniture boutique that graduated from online to brick-and-mortar. There's also a new cheerleaders collection and a major tile sale.

    Here's where to shop in Dallas for June 2025:

    Billy Reid
    Texas fashion designer has opened a boutique in Dallas at 1902 N. Henderson Ave., in the former Knot Standard space. Reid is known for his carefully crafted clothing and accessories embodying lived-in luxury, with high-quality fabrics and unexpected detailing. Reid says that the space will allow them to combine their main collection and custom clothing efforts under one roof. They carry men’s and women’s clothing, including men’s polos and trousers, dresses, blazers, plus travel bags, belts, and cotton twill ball caps.

    Casa Bella Decor
    Luxury home furniture boutique is now open in Melissa at 3210 Milrany Ln. #300. After eight years as an online store, this is the brand's first physical showroom with items like bedding, chairs, patio furniture, and nightstands. They carry home goods and furniture brands such as Barefoot Dream, Farmhouse Fresh, Rowe Furniture, and Voluspa Candles. There are also complimentary design consultations available.

    Daltile
    Dallas-based company — the largest manufacturer and marketer of tile in the U.S. — has launched a summer sale highlighting "Made in the USA" products with up to 40 percent off American-made tile collections on 36 lines ranging from ultra-trendy Artcrafted colored glass tiles to the wood look of Acreage to the convincing faux marble of Marble Attache. Daltile products are distributed through 260-plus company-owned sales service centers, stone slab yards, design studios, and independent flooring retailers, searchable online. The sale runs through August 31.

    Frontiers of Flight MuseumFrontiers of Flight Museum store Thomas Garza

    Frontiers of Flight Museum store
    There's a museum store now open inside Frontiers of Flight Museum, at 6911 Lemmon Ave. near Dallas Love Field. The store is a 1,400-square-foot space with Frontiers of Flight merchandise, interactive STEM kits, aviation-themed books, art prints, and toys, plus candles, apparel, and jewelry from local makers chosen to reflect the innovation that defines the museum. Located right inside the museum’s lobby, it's open to the public, no ticket required.

    Goodwill Carrollton
    Goodwill's newest location is a state-of-the-art store and donation drop-off center which opened on June 5 in a former Big Lots. This store is the non-profit's 19th location in its eight-county service area and represents Goodwill's mission-integrated social enterprise that is dedicated to helping people with barriers recognize and reach their full potential through the power of a job.

    LoveShackFancy
    Cotton Incorporated and LoveShackFancy have partnered with the Dallas Cowboys cheerleaders on an "America's Sweetheart" all-cotton 28-piece collection featuring frilly print and gingham sundresses, American flag sweatshirts, and a line of skirts, dresses, and tops embroidered with cherries. The brands will host a tailgate party at LoveShackFancy’s Dallas boutique (at 29 Highland Park Village) on June 21, that includes a meet & greet with two of the Dallas Cowboys cheerleaders.

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