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Catalog favorite Lands' End opens first Dallas store with digital perk

Catalog favorite Lands' End opens first Dallas store with digital perk

Lands' End Shops at Park Lane
Time to buy all the denim. Photo courtesy of Lands' End

In time to transition from swimsuits to denim, Wisconsin-based Lands' End will open its first brick-and-mortar store in Dallas on Thursday, August 20.

The boutique is nestling into The Shops at Park Lane complex, at 8190 Park Ln, Ste. 350. It's taking over the old Charming Charlie space, which closed in 2019.

This is the second recent North Texas opening for Lands' End, which debuted its first local standalone store at The Centre at Preston Ridge in Frisco in June.

The Dallas store will feature the apparel and accessories for women, men, and children that its catalog fans love, and will fuse a brick-and-mortar boutique with a digital shopping experience to create a "hybrid" shopping outing, a release says.

Shoppers will be able to browse and buy from the racks of swimwear, dresses, shorts, school uniform apparel, petite and plus sizes, and more. Or they can view the full Lands’ End collection of products at through kiosks throughout the store and in a dedicated digital shopping area. 

Lands' End, which was founded in 1963 as a mail-order business for yachting gear, touts itself as the leading multi-channel international retailer of casual clothing, accessories, footwear, and home products; most of the company's business is generated online, it says. Beginning this fall, Kohl's stores around the country will sell Lands' End merchandise, the company announced last spring.

Meanwhile, Lands' End continues to open storefronts around the country. In addition to the new two Dallas-area locations, new shops opened this summer in Pennsylvania and New Jersey, according to the website.

As the Dallas store is opening in the midst of the COVID-19 pandemic, they are reassuring customers that they're ready to welcome them in with extra health and safety precautions. These include:

  • Limited capacity to manage traffic flow and promote social distancing.
  • All store associates and customers are required to wear face coverings.
  • Floor markings that encourage social distancing.
  • Barriers that limit person-to-person contact at the checkout.
  • Temporarily closure of water fountains and restrooms.
  • Enhanced cleaning and maintenance routines.
  • Associates must undergo temperature checks upon arrival. 

“Our top priority is always the health and safety of our customers, employees and communities,” says Claudia Mazo, Lands’ End senior vice president of retail, in the release. “We look forward to opening our second standalone store in the Dallas area to help local families shop for all of their summer essentials in a safe way.”