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    Men's Fashion News

    Innovative Dallas menswear brand opens flagship shop in West Village

    Diana Oates
    Oct 17, 2018 | 11:59 am

    The menswear brand that has been outfitting guys with the perfect dress shirt since 2012 is officially open for business in the West Village. Located at 3699 Mckinney Ave., it is only fitting that the Mizzen + Main flagship be planted deep in the heart of the place where it all began for the company.

    "After almost two years of successful pop-ups, increasing brand awareness, adding revenue to the company, and increasing our total company growth, we decided it was the right time to make our mark on our home city in Dallas," Kelsey Dussault, director of retail, said. "With this space having all the right criteria and being just a few miles down the road from Mizzen + Main’s headquarters, it is the perfect fit."

    Mizzen + Main is known for its performance menswear that allows men to survive both the brutal Texas heat and the office boardroom all in the same day (without a wardrobe change). The brand's American-made clothing is moisture wicking, wrinkle free, has four-way stretch, and requires no ironing or dry cleaning. Basically, it's a fool-proof way for a man to look and feel his best in work wear.

    Founder Kevin Lavelle came up with the idea while he was interning in Washington, D.C. in the sweaty summer of 2006, while a student at SMU.

    More than a decade later, the popular menswear outfitter not only sells dress shirts, but also a variety of casual shirts, flannels, pullovers, and sweaters.

    Dussault is hopeful that this new location will give the Mizzen man a new way to shop the brand. Until now, it has been best known as an online shop. And while online shopping is certainly convenient, the company is hoping that their clientele will become omni-channel shoppers so that they can see, feel, and try on the product for themselves.

    A brick-and-mortar location is also open at The Shops at Clearfork in Fort Worth.

    "Our store offers our clients an in-person experience and encourages customers to lounge, enjoy a glass of whiskey, and experience our new products in person," Dussault said. "Customers can come into our stores to escape from the city and relax while they shop."

    Expanding the Mizzen + Main customer reach is an important goal of the brand, Dusssault said. The Dallas flagship is open 10 am-8 pm Monday through Saturday and 11 am-6 pm Sunday.

    The Mizzen + Main flagship location is open and ready to help Dallas clientele find the perfect dress shirt.

    Mizzen+Main
    Photo courtesy of Mizzen+Main
    The Mizzen + Main flagship location is open and ready to help Dallas clientele find the perfect dress shirt.
    openingswhere-to-shop
    news/fashion

    New menswear shop from controversial KC Chiefs player to open in Dallas

    Stephanie Allmon Merry
    Jan 26, 2026 | 4:08 pm
    men's tailoring suit
    Photo by Tai's Captures on Unsplash
    Not representative of a Shepherd's suit, but of the custom fitting process for a men's suit.

    A men's suit shop co-founded by an NFL player is opening in the Lower Greenville area of Dallas: Called Shepherd's, it's a made-to-measure men's tailoring brand opening its doors at 5622 Bell Ave., in late February.

    According to a release, Shepherd's was co-founded in 2023 by Kansas City Chiefs kicker Harrison Butker, along with partners Chris Cottrell, Nathan Price, and Austin Wright. Dallas is the first store outside of their hometown of Kansas City.

    Shepherd's offers made-to-measure, custom-fit suits, jackets, shirts, trousers, and outerwear, the likes of which "have been worn around the world, from the White House to the Vatican and from the red carpet to walking down the aisle," the release says.

    But it's not his suits worn at the Vatican for which Butker is best-known by non-Chiefs fans. It's the attention he garnered when, at a 2024 Commencement ceremony at Benedictine College, he gave a speech that was widely considered to be anti-gay and sexist. It criticized Pride Month, DEI, abortion rights, COVID-19 lockdowns, and most notably, encouraged women to be homemakers rather than to use their degrees in the workplace.

    "I want to speak directly to you briefly because I think it is you, the women, who have had the most diabolical lies told to you, how many of you are sitting here now about to cross the stage, and are thinking about all the promotions and titles you're going to get in your career," he told the graduating class. "Some of you may go on to lead successful careers in the world. But I would venture to guess that the majority of you are most excited about your marriage and the children you will bring into this world....I can tell you that my beautiful wife Isabelle would be the first to say that her life truly started when she began living her vocation as a wife and as a mother."

    The speech sparked memes and drew worldwide criticism, including from fellow Chiefs stars Patrick Mahomes and Travis Kelce, and a legion of Taylor Swift fans. Butker stood by his comments.

    But anyway, back to that men's store.

    "Shepherd's is excited to be bringing on one of America's leading fitters in made-to-measure menswear for the new Dallas location, Curtis Newkirk," says the release. "His sartorial prowess is highly anticipated among Shepherd's customers residing in Dallas and surrounding areas, as they will now be able to be consulted and fitted by him on-site. With nearly a decade of experience in luxury menswear, Newkirk brings a refined eye for perfect fit and careful craftsmanship."

    View this post on Instagram
    A post shared by Shepherd’s (@wearshepherds)


    Newkirk's background spans custom tailoring, fabric selection, and wardrobe curation. Standing 6-foot-7 himself, Newkirk promises to provide garments that combine technical accuracy with polished, timeless style.

    "Working with clients ranging from business professionals to professional athletes, Newkirk is known for his ability to translate a man's lifestyle, proportions, and preferences into garments that feel both elevated and effortless," the release says.

    The new Dallas shop will feature an extensive fabric library with thousands of options from the world's best mills, they say.

    The Dallas Shepherd's store will host a grand opening event Saturday, February 28 from 10 am-6 pm. The store will be open to the public to tour and browse their offerings.


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