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    New menswear shop from controversial KC Chiefs player to open in Dallas

    Stephanie Allmon Merry
    Jan 26, 2026 | 4:08 pm
    men's tailoring suit

    Not representative of a Shepherd's suit, but of the custom fitting process for a men's suit.

    Photo by Tai's Captures on Unsplash

    A men's suit shop co-founded by an NFL player is opening in the Lower Greenville area of Dallas: Called Shepherd's, it's a made-to-measure men's tailoring brand opening its doors at 5622 Bell Ave., in late February.

    According to a release, Shepherd's was co-founded in 2023 by Kansas City Chiefs kicker Harrison Butker, along with partners Chris Cottrell, Nathan Price, and Austin Wright. Dallas is the first store outside of their hometown of Kansas City.

    Shepherd's offers made-to-measure, custom-fit suits, jackets, shirts, trousers, and outerwear, the likes of which "have been worn around the world, from the White House to the Vatican and from the red carpet to walking down the aisle," the release says.

    But it's not his suits worn at the Vatican for which Butker is best-known by non-Chiefs fans. It's the attention he garnered when, at a 2024 Commencement ceremony at Benedictine College, he gave a speech that was widely considered to be anti-gay and sexist. It criticized Pride Month, DEI, abortion rights, COVID-19 lockdowns, and most notably, encouraged women to be homemakers rather than to use their degrees in the workplace.

    "I want to speak directly to you briefly because I think it is you, the women, who have had the most diabolical lies told to you, how many of you are sitting here now about to cross the stage, and are thinking about all the promotions and titles you're going to get in your career," he told the graduating class. "Some of you may go on to lead successful careers in the world. But I would venture to guess that the majority of you are most excited about your marriage and the children you will bring into this world....I can tell you that my beautiful wife Isabelle would be the first to say that her life truly started when she began living her vocation as a wife and as a mother."

    The speech sparked memes and drew worldwide criticism, including from fellow Chiefs stars Patrick Mahomes and Travis Kelce, and a legion of Taylor Swift fans. Butker stood by his comments.

    But anyway, back to that men's store.

    "Shepherd's is excited to be bringing on one of America's leading fitters in made-to-measure menswear for the new Dallas location, Curtis Newkirk," says the release. "His sartorial prowess is highly anticipated among Shepherd's customers residing in Dallas and surrounding areas, as they will now be able to be consulted and fitted by him on-site. With nearly a decade of experience in luxury menswear, Newkirk brings a refined eye for perfect fit and careful craftsmanship."

    View this post on Instagram
    A post shared by Shepherd’s (@wearshepherds)


    Newkirk's background spans custom tailoring, fabric selection, and wardrobe curation. Standing 6-foot-7 himself, Newkirk promises to provide garments that combine technical accuracy with polished, timeless style.

    "Working with clients ranging from business professionals to professional athletes, Newkirk is known for his ability to translate a man's lifestyle, proportions, and preferences into garments that feel both elevated and effortless," the release says.

    The new Dallas shop will feature an extensive fabric library with thousands of options from the world's best mills, they say.

    The Dallas Shepherd's store will host a grand opening event Saturday, February 28 from 10 am-6 pm. The store will be open to the public to tour and browse their offerings.


    greenville avenuesportsopeningscelebritiesshopping
    news/fashion

    Shopping news

    Irish discount fashion giant Primark to open 3rd Dallas-Fort Worth store

    Stephanie Allmon Merry
    Jun 11, 2026 | 9:18 am
    Primark
    Facebook/Primark
    Primark will open its third DFW store in Arlington in late June.

    International clothing chain Primark is planting a flag in Arlington. The Irish retailer known for trendy clothes at value prices will open a store at The Parks at Arlington mall on June 25, according to a release.

    It will be the brand's third store in Dallas-Fort Worth, after a location in Grapevine Mills that opened in December 2025 and one at Northeast Mall in Hurst that followed in April 2026.

    Primark is a massive European retailer famous for its low-cost, high-turnover approach to home goods, everyday essentials, and fashion — think women’s jeans for $12, men’s T-shirts for $5, and kids’ sweatshirts for $8. Less than the cost of a meal at the food court, but also part of the "fast fashion" industry that critics say contributes to textile waste around the world.

    Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware, and accessories.

    Primark has been in expansion mode in the United States and across Texas; there will now be 42 U.S. stores and six in Texas, with more to come.

    "Primark's keen on continuing its Texas expansion," says Kevin Tulip, president of Primark US, in the release. "We've seen first-hand the importance of providing fashion that doesn't break the bank at our stores in the Dallas Fort-Worth area, and we want to continue to fulfill that need. It's incredible to become a part of these communities and be able to offer families a wide selection of trending fashion and everyday essentials at exceptional value."

    The 30,000-square-foot Arlington store will debut with Primark's summer collection, "The Get Away." The release notes that the collection "features standout pieces such as a striped embroidered maxi dress ($30), finished with wave-inspired detailing. Embroidered separates appear throughout the range, all designed for effortless summer dressing. The must-have silhouette of the season is the striped midi dress crafted with 100% cotton ($25). The collection is finished with accessories, swimwear and matching family looks, offering something for everyone this summer."

    Primark in Arlington will open with fanfare at 10:30 am June 25, with a ribbon cutting, local treats, and other fun giveaways - first come, first served, they say.

    The store is now hiring for several roles.

    arlingtonopeningsshopping
    news/fashion

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