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    Girl Power

    Stylish sisters-in-law open eponymous boutique in Dallas' Highland Park Village

    Kendall Morgan
    kendall Morgan
    Nov 2, 2017 | 12:46 pm

    It all began with a wedding. Two women, both named Veronica, coincidentally were seated at the same table. The stylish brunette, Veronica Miele Beard, was already married to Anson Beard, the nephew of photographer and writer Peter Beard. The intriguing and single blonde, Veronica Swanson, was sitting next to Jamie Beard. He would become her future husband.

    Recalls Veronica Swanson Beard, “We were all seated together, and Jamie was shamelessly flirting, but I kept looking across the table at this gorgeous girl thinking there’s no way this is going anywhere because there’s not going to be two of us.”

    “Meanwhile, I was in his ear, (saying) I love her, don’t let her slip away,” laughs Veronica Miele Beard.

    Soon there were two Veronica Beards.

    After Swanson married into the Beard family, the two Veronicas, now sisters-in-law, saw each other frequently at gatherings and holidays. It wasn’t long before their admiration for each other’s fashion sense led them to the idea of starting a business.

    "Because we were entrepreneurs, we were always thinking about how we could make money, and we were constantly talking about what we could do,” recalls Miele Beard.

    Fast-forward several years, and their Veronica Beard brand does big business online and through luxury department stores and boutiques. They just opened their third standalone retail store nationwide, in Dallas' Highland Park Village.

    Their signature piece is a tailored jacket with a removable inner layer. They found it in their husbands’ closets and got the idea of creating a more feminine version. They launched their first capsule collection nearly eight years ago and have perfected the blazer with inset Dickeys of fishermen’s knit, camouflage, or biker’s leather. Able to be zipped in and out, the single garment can create multiple different looks.

    “We were like, this is phenomenal; every woman should have this,” says Miele Beard.

    Because Swanson Beard had a fashion background as a wholesale buyer, her contacts in public relations and retail stores helped them get started. The initial eight styles were quickly snapped up by the likes of Saks Fifth Avenue and the trendsetting New York boutique Kirna Zabete.

    The duo’s skill set and personal style are “yin and yang” — Swanson Beard leans toward a bohemian-meets-prep aesthetic, and Miele Beard’s look is more classic with a rock and roll edge. Their varying looks and body types have allowed them to tap into a missing link in women’s wardrobes.

    They soon expanded the line with such essentials as a ruched-waist dress, a perfectly tailored scuba pant, and a lavishly feminine blouse. This season, the duo added tailored denim and boots and flats to the mix. Ranging from $150 for a removable Dickey to a couple thousand dollars for a shearling jacket, every item — no matter how large or small — has to pass muster with both of the Beards before it joins the line.

    “We always say we are our customer and we design for her,” says Swanson Beard, a mother of three. “We know her body, and we know how she wants to feel about her body after having kids. We know what you want to accentuate or hide.”

    Adds Miele Beard, who has five children, “We both look tall and skinny, but we have different body shapes, and I think about that in all our meetings. I’m like, ‘Is that bra-friendly?’ You’ve got to think about different body types, and that’s so important as women designers, that you can live in the clothes.”

    Nestled in the tony environs of Highland Park Village, the Dallas store is dressed up with a mix of neon art, Western décor, and chintz couches.

    “We found everything in Dallas except for a little bit of the artwork,” says Swanson Beard. “I came on a two-day shopping spree. It’s so fun to do it that way; it gives a history and patina to the store, and it feels familiar to people.”

    Although their Dallas customer may love color and accessories a bit more than a New Yorker, the women say that the “cool, classic, and chic” philosophy behind the Veronica Beard line is universal.

    “The demographic becomes very broad,” says Swanson Beard. “(Our woman) is 20 and she’s 70, and she’s a downtown rock 'n' roll girl, or she’s conservative. There are two perspectives and one vision in our brand, but it’s about this very multidimensional woman that we’re celebrating. She’s got a full plate and loves fashion and wants things that are amazing go-tos that she can throw on and feel amazing in.”

    Veronica Beard is at 44 Highland Park Village; 646-233-0156. Store hours are Monday to Saturday, 10 am-6 pm and Sunday, noon-5 pm.

    The Veronica Beards are sisters-in-law.

    Veronica Beard, designers
      
    Photo by Erik Melvin
    The Veronica Beards are sisters-in-law.
    openingsshopping
    news/fashion

    Shopping News

    Where to shop in Dallas right now: 6 new stores to check out for June

    Raven Jordan
    Jun 10, 2025 | 5:55 pm
    LoveShackFancy Dallas Cowboys Cheerleaders
    LoveShackFancy
    LoveShackFancy and Dallas Cowboys Cheerleaders collaboration.

    The June edition of Where to Shop, CultureMap Dallas ' monthly roundup of new shops and hot sales has a little of everything: buzzy new designer boutique, museum shop, thrift store, and furniture boutique that graduated from online to brick-and-mortar. There's also a new cheerleaders collection and a major tile sale.

    Here's where to shop in Dallas for June 2025:

    Billy Reid
    Texas fashion designer has opened a boutique in Dallas at 1902 N. Henderson Ave., in the former Knot Standard space. Reid is known for his carefully crafted clothing and accessories embodying lived-in luxury, with high-quality fabrics and unexpected detailing. Reid says that the space will allow them to combine their main collection and custom clothing efforts under one roof. They carry men’s and women’s clothing, including men’s polos and trousers, dresses, blazers, plus travel bags, belts, and cotton twill ball caps.

    Casa Bella Decor
    Luxury home furniture boutique is now open in Melissa at 3210 Milrany Ln. #300. After eight years as an online store, this is the brand's first physical showroom with items like bedding, chairs, patio furniture, and nightstands. They carry home goods and furniture brands such as Barefoot Dream, Farmhouse Fresh, Rowe Furniture, and Voluspa Candles. There are also complimentary design consultations available.

    Daltile
    Dallas-based company — the largest manufacturer and marketer of tile in the U.S. — has launched a summer sale highlighting "Made in the USA" products with up to 40 percent off American-made tile collections on 36 lines ranging from ultra-trendy Artcrafted colored glass tiles to the wood look of Acreage to the convincing faux marble of Marble Attache. Daltile products are distributed through 260-plus company-owned sales service centers, stone slab yards, design studios, and independent flooring retailers, searchable online. The sale runs through August 31.

    Frontiers of Flight MuseumFrontiers of Flight Museum store Thomas Garza

    Frontiers of Flight Museum store
    There's a museum store now open inside Frontiers of Flight Museum, at 6911 Lemmon Ave. near Dallas Love Field. The store is a 1,400-square-foot space with Frontiers of Flight merchandise, interactive STEM kits, aviation-themed books, art prints, and toys, plus candles, apparel, and jewelry from local makers chosen to reflect the innovation that defines the museum. Located right inside the museum’s lobby, it's open to the public, no ticket required.

    Goodwill Carrollton
    Goodwill's newest location is a state-of-the-art store and donation drop-off center which opened on June 5 in a former Big Lots. This store is the non-profit's 19th location in its eight-county service area and represents Goodwill's mission-integrated social enterprise that is dedicated to helping people with barriers recognize and reach their full potential through the power of a job.

    LoveShackFancy
    Cotton Incorporated and LoveShackFancy have partnered with the Dallas Cowboys cheerleaders on an "America's Sweetheart" all-cotton 28-piece collection featuring frilly print and gingham sundresses, American flag sweatshirts, and a line of skirts, dresses, and tops embroidered with cherries. The brands will host a tailgate party at LoveShackFancy’s Dallas boutique (at 29 Highland Park Village) on June 21, that includes a meet & greet with two of the Dallas Cowboys cheerleaders.

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