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    Shopping News

    Dallas menswear heavy rolls out savvy new shopping experience

    Anna Fialho Byers
    Nov 10, 2016 | 11:13 am

    The announcement that Dallas-based menswear brands Q Fifty One and Edition Collective (parent company of Imprint and Foremost) were joining forces was made less than a month ago — 19 days for anyone who’s counting — but the results of the merger can already be seen. November 10 marks day one of the new website for Rye 51, one of two companies under the Q Fifty One umbrella.

    Edition Collective founder Matt Alexander oversaw the overhaul. Edition Collective was absorbed by Q Fifty One, and now Alexander is the president and CEO of Q Fifty One Digital, which focuses on e-commerce for Rye 51 and its sibling, Q Clothier.

    With the relaunch of the Rye 51 website comes other big changes. Known for its curated collection of men’s clothing, footwear, and accessories, now, the brand will be releasing weekly collections of three to 10 pieces each, paired with short stories, in-depth interviews with local (and eventually international) personalities — think chefs, executives, founders, artists — and more. First up is Nick Badovinus, of Dallas restaurants Neighborhood Services, Offsite Kitchen, and Montlake Cut.

    At launch, the site is featuring more than 100 products. And the weekly releases will be a mix of new products from Rye 51 — a substantial portion of which are American-made — as well as partner brands. The concept of releasing these collections is similar to the approach Alexander took with Need/Imprint/Foremost, only in those instances, the releases were either monthly or every other month. Foremost also featured short films and interviews (see the pattern?) with each new collection.

    “We’re shooting a huge amount of photography and film, for which we’ve developed a phenomenal new visual mechanism to display and share these stories,” Alexander says. “Unlike Need/Imprint/Foremost, we’ve conceited multiple interfaces, ensuring there are a lot of different ways to shop (on desktop or mobile) too.”

    The site will also see some impressive innovations in terms of editorial commerce, such as web-based Apple Pay; same-day delivery in Dallas, Houston, Atlanta, and Oklahoma City; international availability in 44 countries; and more. In-store pickup is also available.

    “With our brands at Edition Collective, we were able to develop an enormous audience around the world, whilst putting out some beautifully creative collections of clothing. We won awards, grew quickly, and, generally, had a lot going for us,” Alexander says.

    “That was all within the confines of the world of a young startup, insofar as we were constrained on all fronts imaginable. Now, post-acquisition, we have an amazing team, and we have the ability to focus on what we do best without having to worry about all other components.”

    Dallas-based men's retailer Rye 51 is launching a brand-new website and new editorial commerce strategy.

    Rye 51
      
    Photo by Julia Cooper
    Dallas-based men's retailer Rye 51 is launching a brand-new website and new editorial commerce strategy.
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    Fashion News

    Dallas' once-a-year Salvation Army fashion show sale is a shopper must

    Teresa Gubbins
    May 7, 2025 | 9:21 am
    salvation army thrift store
    Salvation Army
    The actual sale will probably not be this color-coded.

    It's one of the hottest sales of the year and it's happening in Dallas on May 9-10: It's the After-Sale hosted by the Dallas Women’s Auxiliary, featuring designer clothing, shoes, and accessories at a highly discounted price.

    This annual event has been called one of Dallas’ best kept secrets: a designer warehouse sale featuring new and gently worn clothes from the city’s best dressed closets and local boutiques. Featured pieces include designers such as Carolina Herrera, Ulla Johnson, Marc Jacobs and more.

    It's part of the Dallas Women’s Auxiliary’s Fashion Show & Luncheon which since its inception in 1993 has raised more than $16 million for The Salvation Army of North Texas.

    This year’s Fashion Show & Luncheon took place on May 6 at the Morton H. Meyerson Symphony Center and included a seated lunch and runway show featuring designer labels donated from Dallas’ most admirable closets and boutiques. Patrons were able to shop from The Chic Boutique or purchase runway items through a silent auction, with proceeds supporting The Salvation Army.

    Dallas Women’s Auxiliary President Laura Downing and founding Emeritus Auxiliary member Margot Perot honored Nancy Dedman with the namesake Margot Perot Service Award. Millie Cooper, whose leadership and legacy have inspired countless women to service, was recognized as the Legacy Award recipient. The inaugural Love in Action Award was presented to Toni Turner for her commitment to making the Dallas Women’s Auxiliary and the Fashion Show & Luncheon a success.

    “Each year, the Fashion Show & Luncheon serves as a positive reminder of the immense generosity of our advocates, partners, and donors,” said Major Dawn McFarland, area commander of The Salvation Army of North Texas. “It’s truly special to see North Texans come together for such a remarkable event, all in the name of service. We invite those who were unable to attend to come out for our After Sale. Every dollar makes a difference, and what better way to show support than by sprucing up your wardrobe!”

    The Fashion Show After Sale will take place at 9216 Harry Hines Blvd. May 9-10, from 10 am-6 pm and feature gently and never-worn women’s, men’s, and children’s clothing, as well as shoes, handbags, and accessories at discounted prices — donated from coveted closets and boutiques in North Texas.

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