Kicking it up
Dallas flip-flop brand Hari Mari steps into brave new world of women's boots
Dallas-based Hari Mari has arrived to help women transition the closet from flip-flop season to boot season.
The premium footwear brand known for its comfy, celeb-favorite flops has just launched its first ever women's boot. Called the Hari Mari "Midland," it's described as "a versatile women’s Chelsea boot constructed with premium suede, soft-squeeze foam midsoles, and generous goring to allow for easy slip-on, slip-off access."
The boots also include dual-density memory foam inserts that provide the "immediate, out-of-the-box comfort" that Hari Mari prides itself on.
“Our female sandal customer asked and we listened,” says Hari Mari Founder, Lila Stewart, in a release. “Over the years, we’ve been perfecting our sandals, which customers love for the immediate comfort and durability, so we decided it was about time we brought these same product characteristics to women’s boots.
It's a bold step into the already crowded world of boots, especially in Texas. But the brand promises that the comfort level will set them apart.
"This beautiful, classic boot will allow our female customers to wear Hari Mari footwear through cold and warm months alike, experiencing the brand’s fanatical commitment to comfort whether it’s 80 degrees out or snowing," Stewart says. "And, believe us, they will feel the difference. It’s Hari Mari’s calling card and we’re excited to be able to offer year-round footwear to all of our customers."
Since it was founded in 2012, Hari Mari has built its reputation not only on quality, fashion-forward flip-flops (and other kinds of shoes and apparel), but also on its sustainability and philanthropic efforts, which are a part of the company’s DNA. Hari Mari gives 1 percent of sales to support kids battling cancer through its called Flops Fighting Cancer initiative.