Prettying up

New York skincare shop Heyday brings fuss-free facials to 2nd Dallas-Fort Worth location

Heyday focuses on one thing - facials.

Photo courtesy of Heyday

A new facial and skincare shop with a goal to “take the facial out of the spa and into your life” has debuted in Southlake: Heyday opened its doors in Southlake Town Square on Thursday, January 19.

Heyday Southlake is the brand's first location in Tarrant County and the second in North Texas, after a shop opened in Dallas’ Knox-Henderson district in December.

Heyday offers 50-minute facials at a more affordable price ($135) than most luxury spas. They keep things simple and unfussy by providing just one type of facial that gets tailored to each client. To be clear, it's not a med spa - no fillers or laser lipo being done here.

All facials include a thorough skin analysis by a trained esthetician, who customizes treatments with services like exfoliation, masks, extractions, and facial massage, then offers a personalized regimen that guests can replicate at home with the same products and brands available for purchase in-store and online.

Optional facial enhancements include Gua Sha, microdermabrasion, LED light therapy, professional peels, microcurrent, and hydration infusion.

In a release, they emphasize that there’s not “one size fits all” when it comes to caring for guests’ skin.

“Consumers are focused on self-care and wellness now more than ever before, and with that comes the need to help them break through the noise and choose what’s best for their individual needs,” says Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity, in a statement. “Heyday aids consumers in doing exactly that by providing them with product recommendations and facials formulated to address their individual needs from real experts.”

Similar to a business model such as Facelogic (which no longer has Tarrant locations), Heyday offers monthly memberships that provide discounts on services and products. Another similarity is that treatments are performed in semi-private rooms, and guests do not undress into a robe (as they would at a luxury spa), making it easier to fit facials into everyday schedules, they say.

Heyday's retail shop sells high-end and "clean" brands such as Naturopathica, Image, Moon Juice, One Love, Grown Alchemist, Ursa Major, Supergoop, Skyn Iceland, and more.

Heyday was founded in 2015 in New York by Adam Ross, who set out to make facials more approachable and accessible to all, according to the website. The concept took off, and the company expanded coast-to-coast, with locations across California and throughout the United States. The Dallas and Southlake Heydays are the first two in Texas, with more to come, they say.

Southern tells CultureMap that Southlake was a natural fit for the company.

"In addition to its premiere dining and shopping destination, Southlake is filled with families, businesspeople, and young professionals who we believe would benefit from the accessible 50-minute facial services that Heyday offers," he says. "Enjoying a treatment at Heyday doesn’t require setting a whole day aside, and that’s what makes it a favorite destination for so many of our busy clients looking to prioritize their self-care.”

As for the name, the website says, “We want you to leave feeling at your prime. To live in your ‘heyday’ each day.”

To celebrate the opening of Heyday Southlake, the shop is offering all first time facials for $70 (normally $135); book here.

Memberships are available for $104 per month, which includes a monthly facial; 50 percent off enhancements, and 20 percent off all products at sign-up then 15 percent off anytime). Non-member facials are always $135.

Heyday is at 116 State St., Ste. 150, Southlake Town Square. Hours are 10 am-7 pm Monday and Friday, 10 am-8 pm Tuesday through Thursday, and 9 am- to 6 pm Saturday and Sunday.

To learn more or book an appointment, visit their website.

openings beauty

Go Pink

Dallas' eco-friendly Pink Pedi polishes up new Bishop Arts nail salon

Photo courtesy of Pink Pedi

Oak Cliff's clean green Pink Pedi will host grand opening party this month.

A popular place for procuring pastel fingers and toes has quietly moved its flagship store into Oak Cliff's Bishop Arts District: Pink Pedi, a nail salon known for its ecologically sound “dazzle dry” gel-polish alternative, has moved into 250 N. Bishop Ave. 150, formerly Le Fruit salon.

The salon, which soft opened over the summer, will host a grand opening on Saturday, October 10. The celebration will also honor the company’s 10-year anniversary.

Dallas local Lucy Dang founded the first Pink Pedi in 2017 at the Sylvan 30 complex at I-30 and Sylvan. Promoting itself as one of Dallas’ greenest and cleanest salons, Pink Pedi operates free of ammonia, formaldehyde, and other harsh chemicals that give nail salons that distinctive and potent smell. Instead, its polishes and other products are made from scratch using essential oils and food-grade ingredients, making the store a safe space for pregnant women or anyone sensitive to stringent scents.

The relocation of the flagship store from Sylvan to Bishop Arts represents both growth as a business and a personal homecoming, Dang says in a press release.

"This neighborhood has been woven into some of the most meaningful moments of my life," she notes. "My husband Brandon and I had our first date at Eno's, and years later, we were married at Emporium Pies. I've always been drawn to the creativity, energy, and entrepreneurial spirit of this community. It feels like home, and bringing Pink Pedi here feels like exactly where we're meant to be."

Lucy Dang Pink Pedi Dang opened a salon on Bishop Avenue, a few doors down from the pie shop where she and her husband were married. Photo courtesy Pink Pedi

Dang has gained a loyal client list by placing top priority on elevated and personal service and healthier practices, from the tool-cleaning process to ingredients used in polishes. She opened a second location at 3510 Ross Avenue, Suite 120 in East Dallas in 2023.

"What I want new customers to understand is that we care about people far beyond skin deep. We've never viewed our relationships as transactional," Dang says in the release. "Hospitality, genuine connection, and long-term care have always been at the center of everything we do."

She adds that Pink Pedi has become a place where women meet, interact, and build friendships; because they're all pampering their feet, she calls it a "sole sisterhood." In addition to manicures and pedicures, Dang is building her Lucy Dang Beauty brand of products — including fragrance, press-on nails, and a number of items she's still developing — which will be sold in her shops.

Principals at Exxir Hospitality, the real estate development and design group that owns much of the property along North Bishop, say in a release that Pink Pedi is a natural addition to the street's assortment of "meaningful destinations."

"Lucy Dang has built one of Dallas' most respected beauty brands and helped lead the conversation around clean beauty long before it became mainstream," Exxir Vice President Brandon Bell says.

Guests at the free grand opening and anniversary event are encouraged to wear pink — and their favorite open-toed shoes. Dang will serve up homemade pastries baked with ingredients in line with Pedi Pink's promise to keep things clean.

The Sole Sisters Decade in Pink celebration is 6:30-9 pm October 10 at the new Bishop Arts location.

pink pedi manicure pedicure self-care wellness studio openings nail salon bishop arts