Dallas may still be reeling over the imminent closure of its beloved, iconic downtown Neiman Marcus, but the beat goes on at the luxury retailer with a new campaign celebrating the synergy between fashion and culinary culture.
Called Café Society, it's a 360-degree campaign appearing across digital, social, and print media in addition to its owned online channels.
In stores, the campaign will surface in window displays, interior presentations, and immersive events.
Captured by Bobby Doherty and shot at Mr. Chow Beverly Hills, the campaign honors Neiman Marcus’ culinary history and how restaurants have always served as places to see and be seen. The campaign stars Pat Cleveland and Michael Chow (Mr. Chow) with notable names such Kathy Hilton, Ivy Getty, Lucky Blue Smith, Nara Smith, China Chow, Dallas' own Cindy Rachofsky, Mobolaji Dawodu, and Pierce Abernathy.
Neiman Marcus notables in the Cafe Society campaignNeiman Marcus
"Fashion and food have always been the most stylish companions, serving as catalysts for connection, creativity, and cultural exchange," says Neiman Marcus chief brand officer Nabil Aliffi in a statement. “Today, more than ever, designers and brands are finding inspiration in the vibrant culinary world, weaving its rich textures, colors, and artistry into the fabric of fashion. Neiman Marcus is thrilled to celebrate this timeless intersection with our customers through Café Society."
According to a release, the campaign will begin with a series of dining events at five key locations including the store at NorthPark Center, dates still TBA:
- Dallas/NorthPark Center: an evening with the iconic New York institution Caviar Kaspia at The Mark, known for signature dishes such as the legendary Twice Baked Potato served with the finest caviar
- San Francisco: a dinner presented in partnership with Sotheby’s and featuring Neiman Marcus Executive Chef Jessica Oost
- Miami: an intimate Bouchon experience with Thomas Keller
- Washington D.C.: an evening by Kwame Onwuachi
- Los Angeles: dinner with Mr. Chow and China Chow, with a retail partnership featuring Mr. Chow merchandise
Twice baked potatoes with caviarCaviar Kaspia at The Mark
The retailer will also host exclusive tasting tables at its restaurants in select markets throughout the spring, including Dallas. These coveted reservations will showcase luxurious tablescapes that highlight the brand's elegant home décor collections from names such as Versace, Ginori 1735, Jan Barboglio, and Baccarat.
Dallas NorthPark will partner with Ginori 1735 from February 24 to March 24 to offer a Ginori 1735 tasting table experience in the NM Café as part of the campaign festivities.
In late spring, Neiman Marcus will also debut A Pocket Guide to Great Taste, a digital cookbook edited by NYTimes food editor Christine Muhlke with contributions from designers such as Christian Louboutin, Carolina Cuccinelli, Simone Rocha, Wes Gordon, Francis Kurkdjian, Manolo Blahnik, Sergio Hudson, and Ulla Johnson, sharing their favorite restaurants, dishes, personal culinary memories, and traditions. Plus a selection of iconic Neiman Marcus recipes.
Customers can experience the Neiman Marcus magic online, in-store, and at its food and beverage outlets in 29 stores across the country.
