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Please Card Me

Shop for a worthy cause at Highland Park Village with Partners Card this fall

CultureMap Create
Oct 20, 2023 | 12:00 pm

Every year, Dallas shoppers anticipate North Texas’ most notable and charitable retail shopping event: Partners Card. This treasured fundraiser benefits The Family Place, the largest family violence agency in Texas. They provide safe housing, counseling, and advocate for social change to stop family violence in Dallas and beyond.

Every purchase of a $75 Partners Card covers the cost of one night of safety for a victim of family violence at The Family Place and provides shoppers with a 20 percent discount at participating retailers. A total win-win, right?

This year, Partners Card is taking place from October 27-November 5, and you'll want to head to Highland Park Village, Dallas' premier open-air shopping and dining destination, to enjoy all it has to offer.

With Highland Park Village’s array of high-end fashion and lifestyle brands, and over 25 of them participating in Partners Card, there is something for everyone.

Browse ready-to-wear men's and women's fashions and accessories at stores like alice + olivia, Brunello Cucinelli, Frame, Jimmy Choo, La Ligne, Lela Rose, LoveShackFancy, Peter Millar, rag & bone, Ralph Lauren, Tory Burch, Veronica Beard, and more.

Exclusive Italian menswear brand Brioni and Los Angeles-based elevated everyday fashion line Simkhai will also be participating in Partners Card. Both opened their first Texas locations at Highland Park Village in July 2023.

You can also support local Dallas designers and shops during Partners Card. Kaftan and kimono brand La Vie Style House, elevated jewelry and accessories label Lele Sadoughi, home interior and gift shop Madison, curated multi-brand women’s boutique Market, bespoke boot line Miron Crosby, prescription eyewear and sunglass store Peeper’s, and specialty gift shop St. Michael’s Woman’s Exchange are all participating in the 10-day shopping period.

Utilize the discount to shop self-care products, including hair and skincare at Cerón Highland Park and game-changing products at Dr. Barbara Sturm. The Highland Park Village location of Dr. Barbara Sturm is the fourth in the United States and the only one in the state of Texas.

So secure your Partners Card and get ready to shop for a great cause. To view a list of all participating Highland Park Village stores, visit here.

Highland Park Village

Photo courtesy of Highland Park Village

Highland Park Village is Dallas' premier open-air shopping and dining destination.

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TEXAS THREADS

Shiner and Texas Standard toast Texas with new apparel collection

Gabi De la Rosa
Jul 16, 2026 | 12:16 pm
Shiner x Texas Standard
Photo courtesy of Texas Standard and Shiner
The limited-edition Texas Standard x Shiner collection blends performance apparel with classic Texas style.

A pair of Texas favorites are joining forces in fashion: Apparel brand Texas Standard and iconic brewery Shiner have launched a limited-edition capsule collection that celebrates the Lone Star State's unmistakable style, from tailgates to two-stepping.

The new Texas Standard x Shiner collection is way more than a famous beer logo slapped on a t-shirt. This capsule collection was designed to fit in everywhere from dance halls and fishing trips to sports games and happy hours.

Shiner has been brewing beer in Texas for more than a century, and this partnership acknowledges its heritage beyond what’s in the bottle. For Texas Standard, known for modernizing Texas staples with performance fabrics, it was a chance to collaborate with one of the state's most recognizable brands.

"Shiner and Texas Standard already speak the same Texan language, so everything about the collection is authentic, not forced," Joshua Brito, vice president of marketing and direct at Texas Standard, tells CultureMap. "We leaned on the iconic marks and imagery Shiner's built over 100-plus years, then layered in the same authentic Texas details that run through everything we make. One of our goals was to avoid a flat logo lockup merch drop. Every piece needed to be something someone's proud to wear, carrying what Shiner, Texas Standard, and Texas stand for."

Shiner x Texas Standard Inspired by more than a century of Shiner brewing tradition, the collaboration celebrates Texas heritage with apparel designed for everything from brewery patios to dance halls.Photo courtesy of Texas Standard and Shiner

That attention to detail shows throughout the collection, which features graphic tees, a baseball cap, pearl snap shirts, and a reimagined version of Texas Standard's bestselling Guayabera Libre. Rather than oversized logos or novelty graphics, Shiner and Texas Standard focused on design details.

The Guayabera Libre features breathable, moisture-wicking fabric with UPF 40. It includes hidden pockets, mesh venting, and a water-resistant finish. This technical fishing shirt, styled as a Texas classic, was made for both hanging out on a boat and at a backyard barbecue.

While the Guayabera Libre shirt might steal the spotlight, it isn’t the only standout. The Traditions Polo in Shiner Gold features hand-drawn illustrations inspired by Texas culture and Shiner's 100-plus-year history. The Western Traditions Polo incorporates pearl snaps and classic yoke styling with lightweight, moisture-wicking fabric, a signature of the Texas Standard.

"We started with pieces that we already know resonate with our shared audience," said Brito. "The Guayabera Libre and pearl snap shirts we're known for include moisture-wicking, breathable fabric from the start, not added on. From there, the Texas flair came easy."

The collection was designed as a standalone release and is expected to remain online through September on Shiner and Texas Standard’s websites.

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