Show Your Colors
Where to find the best game-day fashion in Dallas
When your favorite sport's season rolls around, you're likely ready to whip out the blue and silver, the burnt orange, the maroon, and more. But if you're still sporting T-shirts from the supermarket or gear from the college bookstore ... well, it's time to update your game-day wardrobe.
Consider this a style how-to for cheering on your favorite team. Some of these suggestions are local, some are happy to ship to Dallas, but all place top priority on outfitting you properly for the big game.
If you want to show your support without a literal logo, head here for tons of clothes in team colors. The Game Day collection has everything from cheeky shorts sets and flouncy dresses to headbands, earrings, beaded purses, and booties. There are four locations in the DFW area.
Spirit Snob collegiate wraps
From Red Raiders to Bears to Horned Frogs, this line of scarves proudly declares your love for your alma mater (or the Lone Star State as a whole). The Otomi-inspired designs are created by hand by local Fort Worth artist Allison Castillo. Not only is the product versatile — wear them as a scarf, sarong, head wrap, or even a halter top — but the company also donates a portion of every wrap sold to a women's college scholarship.
Wrangler Collegiate Collection
From tailgating to the stands, tried-and-true brand Wrangler is reimagining the standard jersey with shirts, sweatshirts, hats, jackets, and even embroidered twill Western snap shirts for UT and A&M, plus eight other non-Texas schools. Of course, you can finish off your look with some classic denim.
y&i clothing boutique
Clear bags are a must at stadiums now, and y&i is where you'll find them. You'll also find a wide range of cute dresses, tops, and bottoms in pro and collegiate team colors, plus accessories to top it all off. There are two locations in Dallas: West Village and The Shops at Legacy.
Of course Austin's favorite jewelry maven has a game day collection. Her ubiquitous designs come in a range of sporty team colors, and are the perfect addition to your fandom (if you're bold) or in-the-know accent to a cute ensemble (if you're subtle).
Take your pick from belts named Horned Frog, Raider, and Reveille, after the First Lady of Aggieland. World-class Argentine leather is combined with nylon thread that's artfully hand-stitched in Buenos Aires. Wondering what size to get? A good rule of thumb is ordering two inches larger than your pants size.
You weren't expecting us to leave off this game-day staple, were you? It's the go-to place for officially licensed jerseys and other merch that fits everyone on your team, even down to the littles. The other good news is that there are several locations across Dallas-Fort Worth, plus it's a low threshold for free shipping online.
Head here to buy Early Bird tickets while they last.