Deep Ellum Shop

Deep Ellum store sets bar for succulent new shopping experience

Deep Ellum store sets bar for succulent new shopping experience

Jade & Clover
Jade & Clover opens in Deep Ellum in August. Photo courtesy of Jade & Clover

UPDATE: Jade & Clover celebrates its grand opening October 15-16.


If you thought the succulent trend was slowing down, think again. It’s going strong, and for that we’re happy, because we have a soft spot for these hardy little plants. Which is why we’re super excited about a new store coming to Deep Ellum that’s going to boast the city’s first succulent bar.

Located at 2633 Main St., Jade & Clover will be a carefully curated lifestyle shop offering a variety of handmade and eco-conscious gifts, clothing, jewelry, and home decor.

Think men’s and women’s apparel, giant golden swan pool floats, natural soaps and scrubs, gaudy barware, fun gifts and cards, and handmade/fair trade throws and pillows. And, of course, that succulent bar, where customers can design their own terrariums in-store, using a variety of options, like colored sand, crystals, and broken glass.

Giselle Ruggeberg is the woman behind the concept, and she hopes to create a unique customer experience that blends community and shopping — an experience that can’t be found online.

“People can come in and spend time with each other, building and creating terrariums. It brings people together. The idea is to have products that are good, community supportive, organic, and fun,” she says. “Most of the items we currently carry give back to the community in one way or another. For example, our Miir growlers — every growler sold gives back to providing clean water to one person for a whole year.”

Ruggeberg, originally from Mexico, moved to Dallas when she was 11, and she grew up in Lake Highlands. She opened her first store in 2014 inside the Student Center at SMU. She’s also hosted a number of pop-up shops, all of which gave her the business skills she needed to embark on this latest venture.

“I knew I wanted to be a part of the magic that was happening [in Deep Ellum], and I also saw an immense opportunity to be a pioneer in terms of retail for Dallas,” Ruggeberg says. “This is an area in which people come as they are. It doesn't matter who you are, what you have, or what you do. You are just asked to be nice and be a good human. To respect others and accept, because if you listen, everyone has a beautiful story to tell.”