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    Better Than Facebook

    Better-than-Facebook online marketplace takes drama out of Dallas deal hunting

    Leah Shafer
    Jul 27, 2015 | 9:02 am

    You know you love those Facebook yard sales: the variety of merchandise, buying close to home and totally affordable prices. But then there’s the drama, which is less lovable, like unfair selling practices (i.e., the seller’s picking a friend who posts “want” long after you did), having to scroll through tons of crap to find something you dig, or flame wars that can get downright nasty.

    Leslie LaLonde and Patty Wu Benson think they’ve created an excellent alternative: Towne & Market, which preserves all the best parts of online yard sales and ditches the rest. This virtual marketplace allows buyers to filter items and avoid some of the annoyances that can happen on Facebook. Even better, no crap! The items sold are all great quality and many are designer brands, from Lululemon to Louboutin.

    “We knew the concept would be popular here because it has proven itself with the various Facebook groups,” says Towne & Market co-founder Leslie LaLonde.

    “Dallas is the first market we’ve launched, and we’re in San Francisco as of a few weeks ago,” says LaLonde, who lives in West Highland Park with her family. “We knew the concept would be popular here because it has proven itself with the various Facebook groups, and Dallas is a very community-driven city.”

    The project started a year and a half ago with the idea to create a locally curated, pre-owned designer fashion and home decor site. Buyers can shop within a 100-mile radius of their ZIP codes, and even if multiple people reserve an item, the seller can only see the first person in line, so no playing favorites. The buyer has 24 hours to privately message the seller and arrange pickup. If that falls through, the seller can then see the next person in the queue to buy.

    “On the Facebook boards, you can see everyone in the wait queue,” Benson says. “There’s also no negotiation. If you reserve an item, it’s at list price.”

    But that’s not to say items don’t get discounted. There’s an option to “like” an item but not reserve it, which gives the seller the hint that the price should come down.

    Membership at Towne & Market is free, but premier membership ($10 per month or $90 per year) gives buyers 24-hour early access to new listings.

    You can already find some local names on the site, like Dallas artists Jessica Dale and Carolyn Joe Daniel, as well as Carmen Flanders, owner of Bijou One consignment shop in the Dallas Design District, who is selling luxury goods from closets of Hollywood’s elite. Because the website doesn’t charge sellers commissions or listing fees, it’s providing an additional marketing channel for small businesses that do not have their own e-commerce platforms.

    Towne & Market even has a personal seller on board in Dallas to help people who don’t have the time or desire to do the legwork personally. (This is similar to the curators from online decor resale site Viyet.) She will pick up items from your house and take care of all the photography, listing details, and coordination of sale and pickup. The fee is 20 percent of list price, far below the 40-60 percent typically charged by consignment shops.

    “We have very specific categories: clothing and accessories for women, men and children, and furniture and decor for the home,” LaLonde says. “We have a pretty comprehensive designer directory to let sellers know what brands [of clothing and accessories] are allowed on the site.”

    LaLonde and Benson say they hope to expand to other Texas cities soon, but for now, itsayss just Dallas that gets to shop a curated online yard sale — drama-free.

    Carolina Herrera dress, new without tags, size 8, $250.

    Carolina Herrera Dress
      
    Photo courtesy of Towne & Market
    Carolina Herrera dress, new without tags, size 8, $250.
    unspecified
    news/fashion
    news/home-design

    Shopping News

    Where to shop in Dallas right now: 6 new stores to check out for June

    Raven Jordan
    Jun 10, 2025 | 5:55 pm
    LoveShackFancy Dallas Cowboys Cheerleaders
    LoveShackFancy
    LoveShackFancy and Dallas Cowboys Cheerleaders collaboration.

    The June edition of Where to Shop, CultureMap Dallas ' monthly roundup of new shops and hot sales has a little of everything: buzzy new designer boutique, museum shop, thrift store, and furniture boutique that graduated from online to brick-and-mortar. There's also a new cheerleaders collection and a major tile sale.

    Here's where to shop in Dallas for June 2025:

    Billy Reid
    Texas fashion designer has opened a boutique in Dallas at 1902 N. Henderson Ave., in the former Knot Standard space. Reid is known for his carefully crafted clothing and accessories embodying lived-in luxury, with high-quality fabrics and unexpected detailing. Reid says that the space will allow them to combine their main collection and custom clothing efforts under one roof. They carry men’s and women’s clothing, including men’s polos and trousers, dresses, blazers, plus travel bags, belts, and cotton twill ball caps.

    Casa Bella Decor
    Luxury home furniture boutique is now open in Melissa at 3210 Milrany Ln. #300. After eight years as an online store, this is the brand's first physical showroom with items like bedding, chairs, patio furniture, and nightstands. They carry home goods and furniture brands such as Barefoot Dream, Farmhouse Fresh, Rowe Furniture, and Voluspa Candles. There are also complimentary design consultations available.

    Daltile
    Dallas-based company — the largest manufacturer and marketer of tile in the U.S. — has launched a summer sale highlighting "Made in the USA" products with up to 40 percent off American-made tile collections on 36 lines ranging from ultra-trendy Artcrafted colored glass tiles to the wood look of Acreage to the convincing faux marble of Marble Attache. Daltile products are distributed through 260-plus company-owned sales service centers, stone slab yards, design studios, and independent flooring retailers, searchable online. The sale runs through August 31.

    Frontiers of Flight MuseumFrontiers of Flight Museum store Thomas Garza

    Frontiers of Flight Museum store
    There's a museum store now open inside Frontiers of Flight Museum, at 6911 Lemmon Ave. near Dallas Love Field. The store is a 1,400-square-foot space with Frontiers of Flight merchandise, interactive STEM kits, aviation-themed books, art prints, and toys, plus candles, apparel, and jewelry from local makers chosen to reflect the innovation that defines the museum. Located right inside the museum’s lobby, it's open to the public, no ticket required.

    Goodwill Carrollton
    Goodwill's newest location is a state-of-the-art store and donation drop-off center which opened on June 5 in a former Big Lots. This store is the non-profit's 19th location in its eight-county service area and represents Goodwill's mission-integrated social enterprise that is dedicated to helping people with barriers recognize and reach their full potential through the power of a job.

    LoveShackFancy
    Cotton Incorporated and LoveShackFancy have partnered with the Dallas Cowboys cheerleaders on an "America's Sweetheart" all-cotton 28-piece collection featuring frilly print and gingham sundresses, American flag sweatshirts, and a line of skirts, dresses, and tops embroidered with cherries. The brands will host a tailgate party at LoveShackFancy’s Dallas boutique (at 29 Highland Park Village) on June 21, that includes a meet & greet with two of the Dallas Cowboys cheerleaders.

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