As if we need another reason to schlep to NorthPark Center, interactive lifestyle store Pirch has decided to branch out from its West Coast headquarters, and Dallas is its next stop. The California-based company is opening showrooms in select cities across the country, and Big D will become home to its largest yet, chosen for our “rich cultural heritage — especially in the culinary and design fields.”
The store — formerly known as Fixtures Living — sells all types of household appliances for the kitchen (indoors and out), bath and laundry room, in addition to plumbing and outdoor fixtures and products. But Pirch doesn’t stock just anything you can potentially put inside your house. The company carries a thoughtful selection of tried-and-true brands.
Pirch isn’t merely a grand warehouse for cool housewares. The idea is to “try before you buy” at the store’s three demonstration expos.
Customers can fill the heart of their home with kitchen appliances and gadgets from Miele, Thermador, Jenn-Air, Sub-Zero/Wolf, La Cornue, Dacor, KitchenAid and Bosch, as well as Lynx, Kalamazoo and Caliber (among others) for outdoor cooking. When it comes to bathing, shoppers can choose from Gessi, Kohler, Waterworks, Rohl, American Standard DXV, Victoria + Albert, Aquabrass and more. And for outfitting a laundry room, there are brands like Electrolux, Whirlpool and Maytag.
The expansive, 32,000-square-foot store isn’t merely a grand warehouse for cool housewares, however. The idea is to “try before you buy” at the store’s three demonstration expos.
Guests can test drive a flamberge rotisserie, hearth oven, various wall ovens or interchangeable range at demo stations Savor and The Patio, where a culinary team member demonstrates how everything works. Or customers can bring a bathing suit to wear into the bathroom vignette, Sanctuary, where shower heads, a sauna and steam room can be activated by an iPad.
“Pirch guests are given complete autonomy within the store,” says CEO Jeffery Sears. “They are free to explore and activate a plethora of products throughout the showroom.”
In addition to free cooking demos on weekdays, chefs will host regular sourcing excursions to the local farmers market, where they will teach guests how to select prime produce before taking it back to the store and whipping up something delicious. And because customers will want something to wash down all those tastings, the store’s Bliss Cafe hands out coffees, Early Grey tea with organic rosemary, hot chocolate, freshly squeezed Meyer lemon lemonade and lemon-cucumber water.
The NorthPark store, which opens August 23, is the company’s fourth showroom in the United States. There are plans to expand to Atlanta and New Jersey in the near future.
Pirch opens at NorthPark Center on August 23.
