Forces in the workforce

13 Dallas-Fort Worth companies plug into Forbes' first-ever best startup employers list

Thirteen DFW companies are among the best startups for employees.

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You might call them the lucky 13. Thirteen businesses based in the Dallas-Fort Worth area appear in Forbes magazine’s inaugural ranking of the best startup employers.

Forbes teamed up with market research company Statista to identify up-and-coming companies that are liked most by those who work there. Researchers evaluated 2,500 U.S. businesses with 50 or more employees on three criteria: employer reputation, employee satisfaction, and growth. The result: Forbes’ first-ever ranking of the country’s 500 best startup employers. (It should be noted that the report was released March 10, before coronavirus-related restrictions started in Dallas-Fort Worth.)

To create the ranking, Statista looked at articles, blogs, and social media posts about each employer; employee reviews on job websites like Glassdoor and Indeed; and website traffic and employee headcounts for each startup over a two-year span.

Dallas-Fort Worth leads Texas metro areas for the most startups on the list. Ranked 25th, Fort Worth-based Koddi garners the top ranking among all Texas startups. The company provides marketing software for advertisers in the travel industry. In 2019, the Digiday Worklife Awards program named Koddi the tech company with the most collaborative culture.

“Koddi gives its employees the ability to shape the direction of their own careers and empowers them to succeed,” Zachary Rector, associate director of account services, said in a 2017 release. “Every day at Koddi offers a unique challenge to overcome and the opportunity for personal growth. All of your coworkers are fully committed to one another’s success and help each other learn. Koddi is a fast-paced, ever-changing, and engaging place to work.”

Here are the 12 other Dallas-Fort Worth startups that appear in the Forbes ranking:

No. 50 — Bestow, Dallas
No. 59 — Veryable, Dallas
No. 118 — Sector 5 Digital, Fort Worth
No. 149 — Stryve Biltong, Plano
No. 231 — PestRoutes, McKinney
No. 265 — Titus Industrial, Dallas
No. 275 — Student Success Agency
No. 271 — Meritize, Frisco
No. 272 — Defi Solutions, Westlake
No. 305 — Crystal Clear Concepts, Grand Prairie
No. 325 — WellKept, Arlington
No. 411 — Tap Water Watch, Dallas

San Francisco-based footwear retailer Allbirds snags the No. 1 ranking on the Forbes list.

Elsewhere in Texas, Austin has 12 businesses appear on the list. At No. 87, Austin-based SchooX is the top-ranked startup in the Central Texas region. The company provides a workplace learning platform.

“Working at SchooX provides an awesome environment with great people that changes the way people learn,” employee George Litos says on the company’s website. “SchooX is shaping the future of e-learning, and I’m proud to be a part of it.”

Here are the 11 other Austin-area companies that claim spots in the top 500:

No. 97 — Iris Telehealth, Austin
No. 201 — Jungle Scout, Austin
No. 226 — RigUp, Austin
No. 301 — TrustRadius, Austin
No. 315 — Shipwell, Austin
No. 399 — AlertMedia, Austin
No. 430 — Everlywell, Austin
No. 451 — Innovetive Petcare, Cedar Park
No. 457 — SubjectWell, Austin
No. 463 — ScaleFactor, Austin
No. 478 — Outdoorsy, Austin

In a release, Jeff Cavins, Outdoorsy’s co-founder and CEO, says the workforce of the RV rental marketplace is the startup’s “most vital and important investment.”

“We want each of our employees to feel personally invested in the company and personally committed to our mission and our customers,” Cavins says. “Our eyes and ears are always open for new ways we can give our team a more positive environment to innovate and be creative — a culture where they will be most comfortable and confident to express their ideas and values and where they will always have their voice heard, understood, and valued.”

Rik Avalos, Outdoorsy’s vice president of people and talent, says that despite the startup’s rapid growth, “our core values and the level of priority we place on company culture has remained the same since day one.”

Three Houston-area startups also are ranked: Houston-based 2nd.MD (No. 280), Pearland-based Code Ninjas (No. 350), and Houston-based Onit (No. 463).

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beyond the stacks

Texas public libraries deliver billions in economic impact, study says

dallaslibrary.org/

Dallas shines a lot brighter with its public library system.

A new statewide study examining the economic impacts of public libraries has revealed they have generated over $3.8 billion in value to local communities — a return of $4.74 for every $1 invested.

The report, "Beyond the Stacks: Measuring the Economic and Community Value of Texas Public Libraries" was conducted by third-party consultancy JBK Economics Group in partnership with the Texas Library Association. About 300 of the total 513 public libraries in Texas participated in a survey for the report.

A major finding from the survey revealed that public libraries create billions in economic value for the communities they serve at a fraction of what it costs to pay employee wages and benefits, operating expenditures, and capital expenditures. About 11,200 jobs were directly and indirectly supported by public libraries, the report found.

The report found its $4.74 to $1 ratio by adding up the total value of the services provided by these institutions (an estimated $2.48 billion), and comparing it to total expenditures ($808.6 million).

"Public libraries had about the same economic footprint as the Texas motion picture and sound recording industry ($2.9 billion in Gross Domestic Product in 2024) or the Texas paper manufacturing industry ($4.0 billion in Gross Domestic Product in 2024)," the report said.

Many Dallasites are already familiar with Dallas Public Library's expansive catalog and programming, but there are many more services the library provides that might fly under the radar. A few examples include access to subscription-based research databases and news outlets, free notary services, free admission to local arts and culture events through Culture Pass Dallas, seed libraries, and maker spaces for creative endeavors. Individual branches also provide free Wi-Fi, computer access, meeting spaces, tax assistance, and job help.

Residents outside Dallas also have access to services at several other local libraries, depending on their address. For instance, Plano Public Library offers free cards to residents and for residents in reciprocal cities like Allen, The Colony, Frisco, Garland, McKinney, Richardson, and Wylie.

These are additional services and partnerships that Texas public libraries commonly provide, per the survey results:

93 percent provide voter registration and/or serve as voting locations
84 percent provide partnerships with local social services agencies
82 percent provide job application assistance
68 percent facilitate applications for government benefits
38 percent provide on-site social services
30 percent provide telehealth rooms and/or resources

"Public libraries are practical, welcoming and rooted in the communities they serve — they are unmistakably Texan," said Texas Library Association executive director Shirley Robinson in a press release. "This study puts a dollar value on the opportunities libraries create every day. Whether someone visits a library to apply for a job, access the internet, learn a new skill or simply find a new favorite book, those services create real value for Texans and their communities."

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