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    Business savvy

    Hardworking Dallas suburb clocks in among America's 10 most ambitious cities

    John Egan
    Jun 28, 2021 | 8:20 am
    Frisco, Texas
    Work hard, play hard.
    Photo by Roger Robinson/Visit Frisco

    Frisco has landed some sweet recognition for its business-friendly atmosphere. A new ranking puts Frisco eighth among what it calls "the most business-savvy cities in America."

    The Go.Verizon.com study, titled "The 15 Most Ambitious U.S. Cities," looked only at cities with at least 100,000 residents and used data from the 2019 U.S. Census.

    Six factors went into the ranking the list:

    • Average household income.
    • Unemployment rate.
    • Percentage of people with at least a bachelor's degree.
    • Number of applications to start a business.
    • Percentage of population that starts a business.
    • Homeownership rate.

    "Frisco residents can spend confidently: The mean household income is $153,704," Go.Verizon.com says. "Business owners in the city provide plenty of places for citizens to spend all that cash — Frisco has video game museums, vintage automobile collections, and outdoor concert venues."

    The booming suburb north of Dallas — one of America's fastest-growing cities — consistently ranks high as a place to live, work, and play. One recent national survey named it the No. 6 hot spot for young professionals age 25 to 39; another found it to be a top city for women working in STEM fields; another, among the best places to buy a house (although neighbor Celina is now outpacing it for new home builds).

    The city even appeared atop a ranking of the country’s best places to be stuck at home during the pandemic.

    Frisco continues to attract the interest of major employers like Keurig Dr Pepper, PGA of America, and the Dallas Cowboys.

    One other Texas city actually tops the Go.Verizon.com list: Sugar Land, a suburb of Houston, comes in at No. 1.

    "Landing the coveted top position on our list, business owners in this suburb outside of Houston know a thing or two about doing it bigger," Go.Verizon.com says. "With a mean household income of $157,923 and an unemployment rate of only 3 percent, Sugar Land lives up to its statue of the strong-willed Stephen Austin, the 'Father of Texas.'"

    Key sectors of the economy in Sugar Land, home to roughly 118,500 residents, include manufacturing, biotech, financial services, and energy. Among the major employers are Accredo Packaging, Champion X, Fluor, and Schlumberger.

    Frisco and Sugar Land are the only Texas cities to make the list of 15, which is dominated by California communities: West Covina (2), Torrance (3), Santa Clarita (4), Carlsbad (5), Norwalk (6), Thousand Oaks (9), Fremont (11), and Burbank (14). Rounding out the list are: Pembroke Pines, Florida (7), Coral Springs, Florida (10), Columbia, Missouri (12), Scottsdale, Arizona (13), and Miami Gardens, Florida (15).

    ---

    A version of this story originally appeared on our sister site InnovationMap.com.

    rankings
    news/innovation

    New money

    Texas Stock Exchange launches trading on 'Y'all Street' in Dallas

    John Egan
    Jul 15, 2026 | 1:30 pm
    Stock exchange
    Photo by Oren Elbaz on Unsplash
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    Two-step aside, New York Stock Exchange and Nasdaq. The Dallas-based Texas Stock Exchange, nicknamed Y’all Street, just kicked off live trading with five stocks for now — and with lots of Lone Star ambition.

    “The Texas Stock Exchange aims to revitalize competition for [stock] issuers, establish the premier venue for listings, and create a world-class trading platform for all market participants,” the exchange says in a fact sheet.

    The exchange — whose Texas-influenced nickname is a nod to New York City’s Wall Street — has collected at least $275 million in investments. The roughly 90 financial backers of TXSE include Bank of America, BlackRock, Charles Schwab, Citadel Securities, Dell Family Office, Fortress, Goldman Sachs, and JPMorgan Chase.

    Representatives of TXSE couldn’t be reached for comment. On its website, the exchange calls itself “the most well-capitalized equities exchange to ever be approved” by the U.S. Securities and Exchange Commission (SEC).

    Not to be outdone, NYSE has launched Dallas-based NYSE Texas and Nasdaq has expanded its presence in Dallas.

    Y’all Street adds to Dallas-Fort Worth’s rising status as a major hub for financial services, with The Wall Street Journal naming North Texas the country’s second biggest financial hub after New York City. Among the biggest DFW players in financial services are:

    • Financial services provider Charles Schwab
    • Banking company Comerica
    • Auto lender Santander Consumer USA
    • Banking company Texas Capital Bancshares
    • Lender GM Financial
    • Investment bank Goldman Sachs
    • Financial services provider Fidelity
    • Banking conglomerate JPMorgan Chase
    • Megabank Wells Fargo

    “A homegrown national exchange means more jobs, more investment, and more growth opportunities for businesses and communities across the Lone Star State,” Gabriela von zur Muehlen, senior vice president and chief policy officer at the Texas Association of Business, told The Texas Tribune.

    In a move that will further elevate DFW’s status as a financial powerhouse, Goldman Sachs is building an 800,000-square-foot corporate campus near the American Airlines Center. The campus, with an initial price tag of $500 million, will be able to accommodate more than 5,000 employees when it opens in 2028; it’ll be Goldman Sachs’ largest office outside New York City.

    Driven by DFW, the financial services sector now plays a massive role in Texas’ status as the Financial Capital of America, as declared by Gov. Greg Abbott.

    Bulent Temel, an associate professor of practice in economics at the University of Texas at San Antonio, told Texas Standard that TXSE “is going to boost the credibility of the Texas economy.”

    Texas’ estimated gross domestic product (GDP), a yardstick for the size of an economy, climbed to a record-setting $2.9 trillion in 2025, making it the state with the second highest GDP after California. DFW’s estimated GDP in 2023 stood at $744.6 billion, eclipsing the GDP of many countries.

    “The center of gravity for American capitalism is now headquartered in the Boom Belt,” Abbott proclaimed in April, referring to an 11-state region (including Texas) in the South and Southeast that’s seeing tremendous economic and population growth. “The Texas Stock Exchange is the natural extension of that capitalism. It ensures that capital markets will reflect the quadrant that is driving American growth.”

    stock markettexaswall streetmoney
    news/innovation
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