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    Unbranded Opener

    Innovative Deep Ellum pop-up Unbranded reveals first round of creative tenants

    Jennifer Chininis
    Oct 28, 2014 | 2:28 pm

    Unbranded, the Deep Ellum pop-up conceived by Dallas entrepreneurs Matt Alexander and Bryan DeLuca, has announced the exhibitors for round one. The shop, located at 2614 Elm St., officially opens to the public on Monday, November 3.

    So if you drop by next week, you can meet reps and shop merch from the following brands and artists:

    • Need, the online menswear and lifestyle retailer founded by Alexander
    • Foot Cardigan, the sock company co-founded by DeLuca
    • Quixotic, a line of pocket squares launched by David Novak
    • Of Mud & Coal, fine leather goods from Seth Cummings
    • Local portrait artist and former Fairmont artist-in-residence Riley Holloway
    • Travel photographer Austin Mann

    Each group will occupy the space for about a week, Monday through Saturday, although some may be there for only a day or two. While hanging out with these creative types, you can also settle in with a cup of coffee from Tweed or something stiffer from local distilleries and brewers. Tweed folks will conduct workshops Wednesday through Saturday if you need some tips in the art of coffee brewing.

    The purpose of Unbranded is to provide free retail and events space to entrepreneurs, designers, developers, photographers, artists and the like for a couple of months to help them gain exposure. In addition to Tweed, Unbranded sponsors MailChimp, SoftLayer, Vela Keller PC, Reel FX and Common Desk have helped make this project possible.

    “We’re extremely excited to help introduce Dallas to these amazing creators and makers,” DeLuca says. “Matt and I know what it’s like to have the support of the community when building something, so we wanted to pay it forward through Unbranded.

    “Besides the pop-up exhibitors, we’ve set up an area inside the shop as a co-working space. So if you need a place to work during the day or just want a change of atmosphere, come hang out with us.”

    Unbranded exhibitor hours are Monday-Friday, 3-7 pm, and Saturday, 11 am-7 pm, but the space is open during “normal” business hours should anyone want to hang out or co-work. Everyone is welcome to attend the opening happy hour on November 3, 5-7 pm, and there will be a happy hour every Tuesday through the two-month duration to introduce the new groups as they come in.

    Next round starts November 10, with a to-be-announced batch of brands.

    Foot Cardigan will be in the house at the Unbranded pop-up shop, which opens November 3.

    Zombie socks from Foot Cardigan
      
    Photo courtesy of Foot Cardigan
    Foot Cardigan will be in the house at the Unbranded pop-up shop, which opens November 3.
    unspecifiedseries554589890
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    news/innovation

    Farewell Unbranded

    Deep Ellum revelers raise final glass to pop-up shop experiment

    Jennifer Chininis
    Dec 18, 2014 | 5:01 pm
    Deep Ellum revelers raise final glass to pop-up shop experiment
    Photo by Andrew Arceri
    Luke Shapiro, Kristy Blackmon, Ryan Plesko

    What: Unbranded final happy hour

    Where:Unbranded

    The 411: Friends and fans of Unbranded gathered for one last happy hour at the Deep Ellum pop-up shop, where menswear brands such as Edo Popken, Wrong Side, Vincent Love and Boston’s Ministry of Supply are selling their goods — alongside presenters Need and Foot Cardigan — until December 20. Attendees reminisced about the last several weeks, during which Unbranded has offered free rent to a rotating assortment of emerging brands, as well photographers and artists, including Darek Sanchez, whose paintings are hanging on the walls through Saturday. Not only did this little shindig provide shelter from the rain, but it also gave revelers an opportunity to pick up some almost-last-minute Christmas gifts.

    Among the sponsors of this little experiment are Tweed, which provided coffee through the duration, as well as MailChimp, SoftLayer, Vela Keller PC, Reel FX and Common Desk. CultureMap is the media sponsor.

    Who: Matt Alexander, Laura and Bryan DeLuca, Fred Jones, Luke Shapiro, Kristy Blackmon, Ryan Plesko, April Allen, Imran Sheikh, Paul Morrison, Kelsey Powell, Jocelyn Keyser and Lewis Perez.

    Luke Shapiro, Kristy Blackmon, Ryan Plesko

    Luke Shapiro, Kristy Blackmon, Ryan Plesko at Unbranded final happy hour
      
    Photo by Andrew Arceri
    Luke Shapiro, Kristy Blackmon, Ryan Plesko
    unspecifiedseries554589890
    series/unbranded
    news/innovation
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