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Slipping sales

New-home market in Dallas-Fort Worth cools off, new data shows

John Egan
Aug 19, 2019 | 3:54 pm
Austin Photo Set: News_steven_home buying need a job to qualify_may 2012_sold house
A decline in pending new home sales can impact future new home sales growth, experts say.
Courtesy photo

It may be hot as you-know-what outside, but the new-home market in Dallas-Fort Worth is cooling off just a tad, according to data compiled by HomesUSA.com.

New-home sales in DFW totaled 1,270 in July, down 6.9 percent from 1,364 in June and down 2.8 percent from 1,306 in July 2018, HomesUSA.com says in an August 19 release.

Meanwhile, the average price of a new home in DFW has held fairly steady over the past year. The average price in July was $375,694, compared with $373,960 in June and $376,596 last July, according to Addison-based HomesUSA.com, whose technology platform helps builders sell homes.

The state’s three other major metro areas saw similar trends in new-home sales, the HomesUSA.com data shows.

Ben Caballero, founder and CEO of HomesUSA.com, says all four of Texas’ major new-home markets remain healthy.

“After a good 2018, the market is steady, but as last fall proved, it is very sensitive to interest rates,” Caballero says. “At the moment, I expect a good market and expect prices to be in check due to builder competition. With current interest rates, this is a good time to buy.”

In the HomesUSA.com data, the most dramatic change outside DFW happened in San Antonio. There, the average number of new-home sales dropped 13.1 percent from June to July (going from 534 to 491). The decline from July 2018 (519 sales) to July 2019 was 5.4 percent, HomesUSA.com says.

At the other end of the spectrum, Austin experienced the smallest year-over-year decline in average new-home sales — from 667 in July 2018 to 653 in July 2019, a decrease of 2.1 percent. The month-to-month fall-off was bigger, however, with the number shrinking 6.7 percent from June 2019 (700 sales) to July 2019.

Houston’s numbers were much like Austin’s. From June 2019 to July 2019, the average number of home sales went from 1,388 to 1,297, a difference of 6.6 percent. From July 2018 (1,256 sales) to July 2019, the decrease was 3.3 percent.

The waning number of new-home sales in Austin, Houston, and San Antonio coincided with a slight overall uptick in new-home prices, according to HomesUSA.com.

Austin witnessed the biggest jump in average new-home prices, the HomesUSA.com data indicates. The average price in July 2019 was $372,365, up 1.9 percent from July 2018 ($365,495) and up 1.5 percent from June 2019 ($367,041).

San Antonio saw less movement in prices than Austin did. The average new-home sale price in San Antonio stood at $299,151 in July 2019, up from 1.8 percent in July 2018 ($293,842) and up 0.6 percent from June 2019 ($297,387), HomesUSA.com says.

In Houston, new-home prices barely budged. The average price in July 2019 was $357,118, up 0.4 percent from July 2018 ($355,842) but down 0.5 percent from June 2019 ($358,810), according to HomesUSA.com.

HomesUSA.com relied on Multiple Listing Service data from Realtors groups in DFW, Austin, Houston, and San Antonio to produce its analysis.

trends home-for-sale lists rankings
news/real-estate

Meet Lucille

Residential tower with rooftop pool and dog spa to rise in Uptown Dallas

Stephanie Allmon Merry
Jul 14, 2026 | 2:42 pm
Lucille Uptown, rooftop pool
Photo courtesy of HKS
Dig that rooftop pool overlooking downtown.

A new luxury high-rise is one step closer to joining Uptown Dallas' skyline. Called Lucille, the 22-story tower will rise at 2700 McKinney Ave. at Boll Street, bringing 265 residential units, ground-floor retail, and a rooftop pool deck overlooking the city.

Austin-based developer Endeavor Real Estate Group said July 14 that it has secured financing for the project and expects construction to begin later this summer. The tower is slated to welcome its first residents in late 2028, according to a release.

The building will occupy a 1.14-acre site at the northeast corner of McKinney Avenue and Boll Street, on the edge of the historic State Thomas neighborhood and within walking distance of Klyde Warren Park, the Katy Trail, Whole Foods, and Uptown's bustling restaurant scene.

Amenities are centered on the neighborhood's urban lifestyle, they say. Plans call for a rooftop infinity-edge pool with cabanas, outdoor dining areas, grilling stations, an observation deck, a private dining room for entertaining, and undergrown parking.

Inside, residents will have access to a 24-hour concierge, coworking spaces, private conference rooms, a fitness center with an infrared sauna, parcel and dry-cleaning lockers, and - exciting for four-legged residents - an indoor dog grooming spa.

Lucille Uptown Lucille is a 265-unit community that will rise 22 stories in the sky.Rendering courtesy of HKS

The luxe apartments will feature elevated ceilings, expansive glass windows, quartz countertops, French-door stainless steel appliances, beverage centers, smart thermostats, private balconies, and dedicated mudrooms and tech stations, the release says.

Endeavor principal Will Marsh says the project has been years in the making. The firm has worked since 2018 to rezone and design the tower, collaborating with city officials and neighbors to create a project that complements both McKinney Avenue and the adjacent State Thomas Historic District, he says.

"There's tremendous job growth in the immediate vicinity of this site, and we've designed Lucille to appeal to the types of working professionals that will live in this area," Marsh says in a release. "Our rooftop amenity deck and protected views will add to an already compelling lifestyle."

The project will also include about 10,000 square feet of street-level retail, adding another destination along one of Uptown's busiest corridors.

Dallas-based Rogers-O'Brien Construction will serve as general contractor, with architecture by HKS and interiors by Ellie Aiello Interiors.

The entire team involved in the project includes:

  • Developer: Endeavor Real Estate Group
  • Lender: Helaba
  • Equity Partner: Canyon Partners Real Estate
  • General Contractor: Rogers-O’Brien Construction
  • Architect: HKS
  • Structural Engineer: BDD
  • Civil Engineer: Kimley-Horn
  • MEP Engineer: Blum Consulting Engineers
  • Interior Design: Ellie Aiello Interiors
highrise lucille uptown mckinney ave apartments uptown dallas
news/real-estate

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