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Craft Beer News

Dallas Cowboys' Troy Aikman brews up a crafty light lager beer company

Teresa Gubbins
Jan 4, 2022 | 10:32 am
Troy aikman beer
The beer is pitched as being healthy with organic grains.
Courtesy of Eight

There's a new beer on the market developed by former Dallas Cowboys quarterback and Renaissance man Troy Aikman. Called Eight, it's a light lager being pitched as a healthy lo-cal offering, and it'll be on the market in February.

A release describes the beer as having organic grains, "antioxidant-rich" Hallertau Taurus hops, and "no adjuncts, cheap fillers, or sugars." As a "light" lager, it has 90 calories and 2.6g carbohydrates.

In a statement, Aikman says that Eight is for health-minded drinkers who watch what they consume.

"These folks, myself included, are conscious of what we put in our bodies, and options for a light, refreshing beer that’s brewed with organic ingredients are virtually non-existent," he says. "When it comes to grabbing a beer, I found that my options were limited."

The beer took two years of research and trial, including a partnership with Oregon State University's Food Science and Technology Department. Eight will be based in Austin with a team that includes brewmaster Phil Leinhart (Anheuser-Busch, Harpoon Brewery, Brewery Ommegang), Doug Campbell (former president of Brewery Ommegang), operations manager Ruchi Desai, and brand strategist Jake Duneier.

The beer will be on draft in bars and restaurants in Texas, and then in retail locations in March, in 6-packs, 12-packs and 19.2-oz single serve cans.

For non-sports fans, the name seems like it has to be a clever reference to the British expression, "one over the eight," which means "one drink too many," referencing the myth that a man can drink eight pints of beer without getting too drunk. (For the rest of the world, Aikman's jersey was apparently No. 8, or so I've been told.)

This is not Aikman's first foray into the food & beverage industry. In 2012, he pursued a plan to open up to 50 locations of Dunkin' in Dallas, which sadly never came to fruition. More recently, in 2018, he was part of a team of celebrities opening restaurants at Texas Live, the entertainment district in Arlington. His place is called Troy's, and is a well-regarded destination for burgers, salads, beer, and live music.

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Escape Rooms

Upscale lounge and escape room ushers in new nightlife fun to McKinney

Teresa Gubbins
Aug 19, 2026 | 3:21 pm
The Cipher Lounge
The Cipher Lounge
The Cipher Lounge

A unique new entertainment venue and lounge has debuted in downtown McKinney: Called The Cipher Lounge, it's an escape room-plus-restaurant and bar that combines food, cocktails, and escape-room experiences under one roof.

Located in a former flooring store at 101 S. Chestnut St., it celebrated its grand opening on August 15.

The Cipher Lounge is not your typical bar or escape room. The lounge boasts a sophisticated atmosphere with craft cocktails and upscale bites. Customers are encouraged to stop in before or after the escape room, but can also just come in for food and drink. (And to that end, the escape room lies behind hidden doors, so as not to detract from the lounge area.)

"Some nights you go out for a drink — here, you step into a story," their manifesto says. "The Cipher Lounge sits in Historic Downtown McKinney behind low light and art-deco lines, built for the kind of evening that unfolds slowly and rewards the curious. Settle in, order something you have never heard of, share a table full of small plates, and when the mood turns, disappear into a room made to be solved. Every visit is a code waiting to be cracked."

Escape room
There are two immersive escape experiences:

  • "Ghosted." The fictional Phoenix Hotel, inspired by a haunted historic hotel tied to the mystery and history of McKinney, where players follow clues and uncover mysterious, paranormal secrets connected to the historic McKinney setting. "What starts as a simple tour through a forgotten hotel soon takes a dark turn as unexplained events unfold around you. Strange whispers, hidden clues, and restless spirits stand between your group and the truth."
  • "Airlock." A futuristic space adventure taking place at a classified deep-space station that has gone dark, challenging players to take command and escape before time — and the air — runs out. "Chosen for your intelligence, teamwork, and nerve, you are dispatched to Airlock Station after contact with the original team was suddenly lost. What awaits inside is unknown."

A release notes that the concept offers a new way for tourists and visitors to experience the city of McKinney beyond its daytime attractions — adding a novel night-time component to the historic downtown McKinney Square and expanding the after-hours scene beyond food and drink with a combination of immersive entertainment, cocktails, interactive tastings, and storytelling.

Food
The menu features bites and shareable plates such as:

  • charcuterie board with cheese and meats such as coppa and jamon serrano
  • shrimp cocktail
  • tuna crudo
  • NY strip steak with chimichurri
  • spinach & artichoke dip
  • "martini" deviled eggs with olive juice and castelvetrano
  • margherita flatbread and jamon & fig flatbread
  • "banh mi"-style steak panini and chicken pesto panini

Drink
The bar features wine, beer, and cocktails such as an espresso martini with vanilla ice cream; mojito with blueberry and mint; and spicy bloody mary with candied bacon.

They have a special focus on gin, in drinks such as the one with rose gin, lychee, and lime; gin with chartreuse and Luxardo cherry; and a rose gimlet.

Adding another layer of discovery is "Who’s Who" — an interactive blind bourbon tasting designed to test palates and detective skills. During the experience, participants sample a blind flight of bourbons and read a mysterious story associated with each pour. They then attempt to match every bourbon to its correct tale, compare their answers, and settle the debate. Guests who successfully crack the lineup can win a voucher for a complimentary cocktail.

The experience is designed to turn a traditional bourbon tasting into a game of deduction, giving groups another reason to gather, compete, and have fun together.

Brainchild
The Cipher Lounge is the brainchild of Stephanie Roman, a former law enforcement professional who moved to McKinney with her husband two years ago. It combines some of her greatest loves including adventure, puzzles, and casual upscale lounging.

"I have always loved escape rooms, even as an adult," she says. "I previously worked at a highly stressful job and when I go out, I want to go to another planet."

Her goal was to create a one-of-a-kind space where people can socialize in an environment that's not like everything else, as well as a definitive step up from the sometimes-cheesy ambience found at many escape rooms. The facade is clad in slats of wood, while the interior features burnished wood tables, elegant chandeliers, velvet banquettes, plus a light-filled area with greenery and comfortable padded chairs.

She contracted with a third-party company to help build out the space, but the escape scenarios were entirely her vision. She's also hired an accredited team to make sure the food and drink are executed to a high standard.

"My idea was to pair an escape room with an upscale but casual bar and make it a place where anyone from 25 to 55 is going to be impressed," she says.

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