Operating under the theory that nothing goes better with vegan food than puck action, The Dallas Stars is hosting a "Vegan Night" on February 11 wherein attendees can feast on a plant-based meal while cheering on the team in their battle against the Carolina Hurricanes.
The event includes a ticket and a choice from three plant-based meals:
- Unreal Reuben made with Unreal Corned Beef
- Vegan Brat made with Beyond Sausage
- Beyond Burger
According to a release, the theme is to give hockey fans a chance to meet others who are into plant-based eating. Stars executive VP Matt Bowman says that the idea came from a Stars employee, Samantha Parrish, who worked with Dallas Vegan Meetup, a group that coordinates vegan social events including a monthly drink meetup.
"All the credit for the 'Dallas Stars Vegan Night' goes to Samantha Parrish, a member of our team who was inspired by her vegan roommate," Bowman says in a statement. "Sam connected with Dallas Vegan and was thrilled that they were as excited as we were to have an event together."
Dallas Vegan founder Jamey Scott is a well-known hockey fan and Stars supporter.
One of the big players in the event is Unreal Deli, a Los Angeles-based vegan meat company known for its convincing faux corned beef that's been a buzzy item in the vegan world.
Unreal caught the attention of Dallas Mavericks owner Mark Cuban on an episode of Shark Tank, and he's invested $250,000 in the business. Cuban recently changed to a vegetarian diet.
Unreal Deli's corned beef is made from beets, chickpeas, and tomatoes. It's sold at an increasing number of Whole Foods Markets, and was just added for a limited time to the menu at Mendocino Farms, the California-based "better sandwich" shop that's opening its first Dallas location at the 2000 Ross building in the spring.
On her episode of Shark Tank, Unreal Deli founder Jenny Goldfarb said, "This business is a cash-cow. We're making cash, and we're saving the cows." That's cute.
American Airlines Center has shown an increasing commitment to vegan diners. Plant-based options are regularly offered at Stars and Mavericks games, inside the Valor Bar & Burger stand.
Tickets are $25 per person for 300-level seating and $75 for lower bowl seating. Seats in dedicated "Vegan Night" sections are available for a limited time and can be purchased online at www.fevo.me/vegan. Doors for the event open at 5:30 pm, and the game begins at 7:30 pm.