Self-Serve Is Fun

Dallas Thai restaurant Asian Mint goes cheap and quick with new eatery

Dallas Thai restaurant Asian Mint goes cheap and quick with new eatery

Fast, casual, and Thai. Photo courtesy of EnjoyMint

There's about to be a new kind of Mint in town as the Asian Mint restaurant chain is spinning off a new concept.

Called Enjoy Mint — with Fresh Thai Kitchen as a subhead — it will be a fast-casual restaurant with a self-serve style of ordering. It'll be located in Richardson at 300 W. Campbell Rd., in the space left empty by Tokyo Joe's, and is set to open in spring 2018.

According to owner Nikky Phinyawatana, Enjoy Mint will take a fast-casual approach to "comfort Thai food," that's aimed at professionals, students grabbing lunch, and dinner for families, whether take-out or dining in. Pad Thai time.

There'll be a high-tech element in the ordering process, as customers will use a visual kiosk — sort of like ringing up your own groceries at a supermarket, which people seem to enjoy doing. Prices will be "affordable," ranging from $10-$12 per meal.

Tokyo Joe's closed in mid-2017. It was also a healthy Asian concept, but it was from Colorado and did not have cool self-serve kiosks.

Phinyawatana was inspired to create the concept after a recent trip to her homeland. "Bangkok has this high-tech, millennial-friendly atmosphere when it comes to fast and casual dining," she says.

Phinyawatana is in expansion mode. In 2017, she opened the third location of Asian Mint in North Dallas' Inwood Village, joining the original location at Forest Lane and US-75 and the second location on Oak Lawn Avenue. EnjoyMint looms as a concept that'll be easy to clone.