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    Fresh Tex-Mex

    Fresh Mexican restaurant fills niche for Frisco diners

    Teresa Gubbins
    Feb 10, 2016 | 11:52 am
    ZuZu chicken
    Chicken is on the menu at ZuZu's Handmade Mexican Food.
    Photo courtesy of ZuZu

    Frisco diners are about to get a fast-casual Mexican restaurant familiar to Dallasites: ZuZu Handmade Mexican Food will open in the northern suburb in March, at 5444 FM 423, in a new complex at Lebanon Road.

    ZuZu's menu includes enchiladas, quesadillas, and fajitas, with house-made salsas in novel versions such as green tomatillo and roasted poblano red. Its signature item is grilled chicken.

    The New York Times called ZuZu "a rare phenomenon, value packed, [with] delicious food that is healthy and authentic, all served up in sparkling clean atmosphere."

    The first ZuZu Handmade Mexican Food opened in 1989 in Snider Plaza, with a healthy focus and fast-casual format that was ahead of its time. Original founders were Espartaco Borga and Horatio Lonsdale-Hands. Borga has since founded the La Duni chain, while Lonsdale-Hands' current project is Buda Juice.

    Since 1993, ZuZu has reverted to family-owned and -operated; all branches are independently owned and can be found in various Texas cities, including Austin and Dallas. The Snider Plaza original has long been closed, but the location on Mockingbird Lane at Abrams Road has kept the torch burning.

    The Frisco restaurant is being opened by Sherry Ghobadi and her brother-in-law Mo, who also own the one in Addison.

    Sherry says that Frisco's family-oriented personality is the right fit for ZuZu. "Our food is good, healthy, and fresh," she says. "That location is brand-new construction, and there aren't many other restaurants in that area, so we feel like we'll be filling a need."

    The store will be nearly identical to the one they already own in Addison. "About a year ago, we remodeled our Addison store, and we got it the way we like it, so we'll do the same thing in Frisco," she says.

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    Opening News

    Toyota Music Factory in Irving officially unveils 3 new restaurants

    Teresa Gubbins
    Jun 2, 2025 | 6:43 pm
    Jaxon
    Photo courtesy of JAXON Texas Kitchen & Beer Garden
    The party is over at Jaxon.

    A trio of new restaurants have debuted at Toyota Music Factory in Irving, one of which is a familiar name: The live music and entertainment venue is now home to Jaxon Texas Kitchen, Shoals Smokehouse, and Pistil Cocktail Lounge, which have opened under the management of Hospitality Alliance, the restaurant group led by CEO Kevin Lillis (AT&T Discovery District, One Victory Park).

    Toyota Music Factory opened in 2017, then underwent a renovation in 2024 that included upgrades to the outdoor stage, plaza, and storefronts of several tenant spaces. The renovation was completed in January 2025.

    “We’re proud to be part of this iconic space and this vibrant community,” Lillis says in a statement. “There is nothing more enjoyable than hanging out with friends and family, listening to good music, having cold drinks, and eating great food, and we’re fortunate to be able to do that every day.”

    These three new restaurants and bars were each designed by The Ferro Collective, and are all overseen by Chef Andrew Dilda, the acclaimed chef whose resume includes Reata and Lonesome Dove Western Bistro. The restaurants cover a variety of dining options: Southern classics at Jaxon, barbecue at Shoals Smokehouse, and craft cocktails at Pistil.

    Jaxon Texas Kitchen 340 W Las Colinas Blvd. #110
    Jaxon Texas Kitchen, which originally opened at the AT&T Discovery District and which was nominated for a CultureMap Tastemaker Award for Best New Restaurant in 2021, returns to DFW in a 10,000-square-foot, two-story destination for Southern hospitality. Open for lunch and dinner daily, the menu includes signature dishes plus elevated Southern dishes crafted by chef Dilda, with an honest and authentic approach to classic Texas dishes, emphasizing substance over style.

    The menu includes fried green tomatoes, chicken-fried steak, a burger, shrimp & grits, and brick chicken.

    Decor features a welcoming indoor/outdoor environment that incorporates Texas-inspired elements. Design highlights include a custom-built mixed media collage of Texas-born movie stars, antler-adorned beer taps, cactus terrariums at the entrnace, and earth-toned banquette seating.

    Shoals Smokehouse 340 W Las Colinas Blvd. #120
    Inspired by Muscle Shoals, the famed recording studio in Alabama, Shoals combines Texas barbecue, fried chicken, and the sounds of rock and blues for an atmosphere where food and music blend seamlessly.

    The menu features smoked meats, fried chicken, and Southern sides, celebrate the flavors of the South. The restaurant has patio seating facing the outdoor plaza stage, a retractable glass wall that lets the backyard in, TVs throughout and a centrally located full bar.

    toyota music factoryCourtyard at Toyota Music FactoryTMF

    Pistil Cocktail Lounge 340 W Las Colinas Blvd. #220
    Developed and operated by Hospitality Alliance’s Beverage Director Angela Montesclaros, and considered the “sister” joint to Jaxon, Pistil is an evening-only cocktail bar featuring a blend of gothic western and wild west flair: a stylish hangout operated and designed by women for those looking for a place to kick up their boots — for cocktails, conversation, and barbecue.

    Pistil offers a wine list with wines from renowned vineyards, including sustainable and woman-owned vineyards, as well as a food menu with small plates and seasonal dishes highlight Texas farms and ranches. A secluded garden provides cocktail ingredients and garnishes picked by the bar staff. Unique design elements include an elaborate stained-glass installation of a West Texas sunset.

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