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    Sandwich News

    Dallas' legendary 'Doozie' sandwich with many layers returns to life

    Teresa Gubbins
    Mar 22, 2021 | 4:18 pm
    Original Doozie sandwich
    The multi-layered sandwich nearly went extinct but now it's back.
    The Original Doozie

    Long before trendy "sandos," Dallas had a signature sandwich created by a caterer named Bertha Spiritas — and that sandwich has now been revived by her relatives.

    Called "The Original Doozie," it's a layered sandwich with deli meats on marbled rye and a secret sauce that's said to be the key to its success.

    After nearly going extinct, the sandwich has been reclaimed by cousins Wendy Horowitz and Dana Eisenberg, Bertha's grand nieces, who tracked down the original recipe and have brought the Doozie back to life. They've launched a website with sandwiches and sides, which you can pick up at their North Dallas kitchen or get delivered.

    A tower of corned beef, pastrami, salami, and turkey, the Doozie was a popular party sandwich for years, especially in the Jewish community.

    "Bertha was the premier Jewish caterer back in the 1970's," Dana says. "You would be hard-pressed to attend a wedding, bar/bat mitzvah, baby naming, bris, or funeral and not see a tray of Doozies displayed."

    "When we first brought it back, some of my friends jokingly asked, 'Did somebody die?' — because it tended to be served at every funeral," says Wendy.

    Spiritas eventually bequeathed her secret recipe to her right-hand man, James Birdine, who made the sandwich for several years. He passed away as well, and the sandwich seemed doomed for obscurity.

    Until Wendy had a craving.

    "I was sick a year ago in the hospital, and everyone knows it's my favorite sandwich," Wendy says. "When something good happens, you want it. When something bad happens, you want it. Dana wanted to get it for me, but she had to track it down."

    Dana came to the rescue and was able to get the recipe from Birdine's son.

    The essentials of The Original Doozie include:

    • thinly sliced marble rye bread
    • 5 layers of bread, 4 layers of meat, 1 layer of cheese
    • a secret dressing that is vaguely Russian

    There are three varieties: the Original, Turkey & Cheese, and Kosher-style. Original and turkey Doozies are $17; the kosher version is $19. They also have coleslaw and two kinds of potato salad, one with mustard, one with red-skinned potatoes. You can order online with trays and lunch boxes for office and catering events.

    When served, they're cut into little squares and fanned into an appealing circle. Fans say that they're moist, delicious, but not soggy.

    Some, like restaurateur and caterer Daniel Sikora, have tried their own version. "When made properly, they're delicious — but laborious," Sikora says.

    Wendy, who formerly worked in recruiting, and Dana, who was a party planner, are reluctant to give too many details about their creation, other than to confirm it's a finger sandwich with multiple layers and different kinds of meat. It's served on soft marble rye bread sourced from a bakery in Dallas "that's been around forever" with an olive on a toothpick to secure the layers.

    The pandemic has opened the door for many cottage-industry businesses exactly like this, and the cousins have seen some record-breaking days.

    "With the pandemic, it's something you can get at home and people like the idea of something old yet new," Wendy says.

    openings
    news/restaurants-bars

    Ramen News

    Dallas' acclaimed Ten Ramen to open in Cru Wine spot in West Village

    Teresa Gubbins
    Dec 16, 2025 | 9:40 am
    Ten Ramen
    Ten Ramen
    Ten Ramen

    A highly acclaimed ramen spot is coming to Dallas' West Village: Ten Ramen, one of Dallas' most celebrated ramen spots, will open a location in the former Cru Food & Wine Bar space at 3699 McKinney Ave. #107.

    According to a release, Ten Ramen will open in spring 2026.

    In related news, the concept was acquired by Vandelay Companies (Hudson House, Jack & Harry's, East Hamption Sandwich Co., El Molino), led by CEO Hunter Pond, who counts himself a big Ten Ramen fan.

    “I’ve been a longtime fan of who is arguably one of Texas’ most respected chefs — founder and creator Teiichi Sakurai — and what Ten Ramen embodies,” says Pond.

    Vandelay also owns Tei An, the award-winning authentic Japanese restaurant and Ten Ramen sibling which Sakurai opened at One Arts Plaza in 2008.

    Ten Ramen debuted in March 2015 at the Sylvan | Thirty mixed-use project in West Dallas — a pioneering concept at the time, and one that quickly earned a devoted following with its tiny 10-seat setup and uncompromisingly authentic flavors.

    Back then, it was a ground-breaking concept for Dallas and is still one of the most beloved ramen spots in the city. Diners flocked to wait in long lines for its menu of Mazemen, Shoyu, Tonkotsu, and Lobster Ramen — recipes that will remain intact, Pond says.

    “We haven’t touched the recipes, they’re perfect just as they are,” he says. “After many months under our ownership already, it remains clear that the magic is in the food, the service, and the experience. Our goal with this new location is simple: bring what we feel is the best ramen in Dallas to more people, in a space that feels both fresh and familiar.”

    Ooooooh, so Vandelay has owned it for many months. Well well well.

    “When the opportunity came to bring this incredible concept into our family of restaurants, I jumped at it," Pond says.

    He's the one shepherding it into the West Village — a location he says will give more diners the chance to experience the concept.

    The location has an impressive track record: Cru Wine Bar closed in August 2025 after an unparalleled 23 years at that address.

    The new 1,480-square-foot space will be a fresh take on the Ten Ramen experience, with a full-service bar that seats 7, and an intimate dining room seating 28 — versus the impromptu stand-up situation at Sylvan Thirty.

    Their goal is to make a space that feels approachable and lively while staying true to the dishes that made Ten Ramen a local favorite.

    openings
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