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    Sandwich News

    Dallas' legendary 'Doozie' sandwich with many layers returns to life

    Teresa Gubbins
    Mar 22, 2021 | 4:18 pm
    Original Doozie sandwich
    The multi-layered sandwich nearly went extinct but now it's back.
    The Original Doozie

    Long before trendy "sandos," Dallas had a signature sandwich created by a caterer named Bertha Spiritas — and that sandwich has now been revived by her relatives.

    Called "The Original Doozie," it's a layered sandwich with deli meats on marbled rye and a secret sauce that's said to be the key to its success.

    After nearly going extinct, the sandwich has been reclaimed by cousins Wendy Horowitz and Dana Eisenberg, Bertha's grand nieces, who tracked down the original recipe and have brought the Doozie back to life. They've launched a website with sandwiches and sides, which you can pick up at their North Dallas kitchen or get delivered.

    A tower of corned beef, pastrami, salami, and turkey, the Doozie was a popular party sandwich for years, especially in the Jewish community.

    "Bertha was the premier Jewish caterer back in the 1970's," Dana says. "You would be hard-pressed to attend a wedding, bar/bat mitzvah, baby naming, bris, or funeral and not see a tray of Doozies displayed."

    "When we first brought it back, some of my friends jokingly asked, 'Did somebody die?' — because it tended to be served at every funeral," says Wendy.

    Spiritas eventually bequeathed her secret recipe to her right-hand man, James Birdine, who made the sandwich for several years. He passed away as well, and the sandwich seemed doomed for obscurity.

    Until Wendy had a craving.

    "I was sick a year ago in the hospital, and everyone knows it's my favorite sandwich," Wendy says. "When something good happens, you want it. When something bad happens, you want it. Dana wanted to get it for me, but she had to track it down."

    Dana came to the rescue and was able to get the recipe from Birdine's son.

    The essentials of The Original Doozie include:

    • thinly sliced marble rye bread
    • 5 layers of bread, 4 layers of meat, 1 layer of cheese
    • a secret dressing that is vaguely Russian

    There are three varieties: the Original, Turkey & Cheese, and Kosher-style. Original and turkey Doozies are $17; the kosher version is $19. They also have coleslaw and two kinds of potato salad, one with mustard, one with red-skinned potatoes. You can order online with trays and lunch boxes for office and catering events.

    When served, they're cut into little squares and fanned into an appealing circle. Fans say that they're moist, delicious, but not soggy.

    Some, like restaurateur and caterer Daniel Sikora, have tried their own version. "When made properly, they're delicious — but laborious," Sikora says.

    Wendy, who formerly worked in recruiting, and Dana, who was a party planner, are reluctant to give too many details about their creation, other than to confirm it's a finger sandwich with multiple layers and different kinds of meat. It's served on soft marble rye bread sourced from a bakery in Dallas "that's been around forever" with an olive on a toothpick to secure the layers.

    The pandemic has opened the door for many cottage-industry businesses exactly like this, and the cousins have seen some record-breaking days.

    "With the pandemic, it's something you can get at home and people like the idea of something old yet new," Wendy says.

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    Pie News

    White Rhino Coffee acquires Dallas bakery chain Emporium Pies

    Teresa Gubbins
    Dec 10, 2025 | 10:57 am
    Emporium Pies
    Photo courtesy of Emporium Pies
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    A Dallas pie company has a new boss: Emporium Pies, a small chain of pie shops founded in 2012, has been acquired by White Rhino Coffee, the Dallas-born coffee company known for its community-driven cafés and craft-focused approach.

    Emporium Pie owners and sisters Landon Perdue, Jen Abohosh, and Addie Roberts say in a release that the transition reflects a natural alignment in values.

    "Part of our shared mission is hospitality and giving people a reason to celebrate," Roberts says. "We love the team, who I’ll continue working alongside, and I’m excited for this next chapter together. There’s something about dessert that brings people joy in a way nothing else can, and we’re thrilled to see that legacy carried forward."

    Emporium began as a small operation selling pies from a 1930s bungalow in Bishop Arts. A second location opened in McKinney in 2013, followed by Deep Ellum which opened in 2016, and Fort Worth which opened in 2021, for a total of four shops. This is the second time the chain has changed hands; the original founders sold the company in 2022.

    White Rhino was founded in 2007 and currently has 12 locations, the most recent being a location at Cypress Waters, inside a conference room, which opened in 2025.

    “Emporium Pies has built an extraordinary legacy,” said Sara Escamilla, CEO of White Rhino Coffee. “Their products are consistently excellent, impeccably crafted, and beloved. Every pie is made with the highest quality ingredients. To be able to support and grow a concept of this caliber is an honor.”

    The bakers and Addie Roberts will remain on staff, ensuring that the recipes remain unchanged. While the businesses will operate as usual for now, White Rhino Coffee plans to explore expanding Emporium Pies’ footprint across the Dallas–Fort Worth area.

    They'll also introduce collaborations and menu integrations such as signature pie-and-coffee pairings.

    “For now, it simply means coffee and pie - two of life’s best comforts - can be enjoyed across both brands,” Escamilla says.

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