The Final Brunch
A successful Uptown Dallas restaurant-bar is closing, and will reopen with a different name and refreshed theme. So & So's, which opened with a splash three years ago on McKinney Avenue, will close on May 16. Owners Phillip Schanbaum and Brandon Hays plan to reopen the bar in partnership with another hospitality group that owns a number of bars in Dallas.
"Some of you have possibly heard rumors or chit-chat around town, and it's true," Schanbaum says. "So & So's will be closing our doors to remodel and reconcept. Our parent company, This & That Co., will be partnering with the fine folks at SBBC Hospitium to open a new and exciting venue."
Their working title for the new place is Parlay Sports Club, and it will be a hybrid concept incorporating restaurant, sports bar, and entertainment venue.
Schanbaum and Hays own two bars along Henderson Avenue, Whippersnapper and High Fives. They're working on opening a fantastical new concept near the Design District, Ferris Wheelers Backyard & BBQ, and are also working on possibly opening a bar in Oak Cliff called Tiny Victories.
SBBC Hospitium owns a collection of bars such as Truth & Alibi, Punk Society, the Tipsy Alchemist, the Ill Minster Pub, and Pilikia.
Chris Beardon, a principal at SBBC Hospitium, says he's "super excited" about the new partnership. "It's two great hospitality groups joining up to bring Uptown Dallas an exciting new concept," he says.
So & So's has never lacked for business. It inherited a great patio and decades of good will in a space that was previously occupied by longtime Tex-Mex restaurant Primo's, and it had carved out a niche as a good destination for brunch on a strip of McKinney that has plenty of competition in that realm. It hosted popular special-event nights on Mondays and Thursdays.
But Uptown Dallas is a restless beast.
"This is a big transition year for us," says Brandon Hays. "We're opening Ferris Wheelers and Tiny Victories, so we are going to be busy. With So & So's, we've had three great years, but Phil and I decided we wanted to refresh. I think we could have kept going with So & So's, but we were invigorated by the idea of working with another group, and bringing in something new."