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Steak 101

Let this expert Dallas chef teach you how to order the perfect steak

CultureMap Create
Jun 5, 2017 | 1:53 pm

When you go to Bob's Steak & Chop House for a delicious dinner, there's really no way you can go wrong. But you could order a steak that's perhaps not the cut or temperature you were expecting, especially if you haven't brushed up on the basics of beef.

That's where Chef Sean Merchant comes in. The corporate executive chef at Bob's Steak & Chop House is ready to teach you Steak 101, from why prime is so special to what "medium rare" really means in the kitchen. And once you've digested this primer, go forth and order steak with confidence — and some mac and cheese.

What is Prime steak?
USDA Prime means that the meat is designated in the top 2 percent of all beef. It's derived from young beef and has the highest degree of fat marbling, which results in amazing tenderness, juiciness, flavor, and texture. At Bob's all the steaks are prime, including the famous prime filet, a cut that's rarely found in most steakhouses.

"Most will say they are a prime steakhouse, but the filet is the one cut they serve that usually isn't," says Merchant. "There’s a big difference between choice and prime, mainly in the marbling and richer flavors you get with the latter. It delivers that 'melt in your mouth' sensation."

Different Cuts
The taste and texture of your steak depends on where the meat is cut from. Bones and fat produce more flavor as the steak cooks, but the leaner filet cut is often the most popular with diners. The four most common cuts are below, in order of leanest to most marbled.

  • Filet: Boneless and compact, with most or all extra fat trimmed away. Chef Merchant cautions cooking above medium rare-plus, because starting at medium the steak can become "too grainy." Medium rare is just right, when the marbling and fats have just started to break down. Want yours rare? Go for it. This cut doesn't need the heat as much as others.
  • Strip: Whether a Kansas City bone-in strip or a New York boneless strip, expect a strip of fat to run along one side. There will be some marbling, but no fat pockets. The filet cooking recommendations hold for this cut as well, and rare is still an acceptable choice.
  • T-Bone: Also known as a porterhouse, this cut is served with — you guessed it — the bone intact. On one side sits the filet, while the other holds the New York strip. Many praise this cut as "the best of both worlds."
  • Ribeye: Served bone-in or boneless, this cote de beouf (which translates literally to "beef rib") is cut from the upper ribs. Expect a lot of marbling and fat pockets throughout. Chef Merchant recommends ordering medium rare-plus and warmer, but that it's best cooked medium because "the fats have broken down more for a better mouthfeel."

Ok, so what is "medium rare-plus?"
Even if you often grill steaks at home, your definition of medium may not be the same as the chef's due to the quality of beef and cooking techniques. Bob’s also lets its steaks rest before serving, which helps create the juiciness and tenderness that Bob’s is known for. Use these color-coded shortcuts to ensure you're thrilled when you cut into your steak.

  • Rare: A ruby-red but cool center.
  • Medium rare: Ruby-red throughout, but warm.
  • Medium rare-plus: Medium pink with a small amount of ruby.
  • Medium: Light pink with just a touch of ruby.
  • Medium well: A thin line of light pink throughout.
  • Well done: Cooked all the way through, no pink whatsoever.

"It's common for people to come to a steakhouse and want to order 'the best steak,'" says Merchant. "There is no such thing. Everyone’s 'best steak' is different; it’s all about what you normally enjoy. At Bob's you'll get the prime version of your favorite steak cooked exactly how you like it, and we know you will be hooked."

Do you know your ribeye from your filet?

Bone-in ribeye steak
Photo courtesy of Bob's Steak & Chop House
Do you know your ribeye from your filet?
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Spring Arrival

West Dallas gets new Spanish-Peruvian restaurant with big-name chef

Luciana Gomez
Sep 18, 2026 | 4:27 pm
Ulloa's
Photo courtesy of Ulloa's
Paella will be on the menu.

A new restaurant with a high-profile culinary director will bring Spanish and Peruvian flavors to West Dallas: Called Ulloa’s, it is coming to 727 Fort Worth Ave., with a projected opening in March 2027.

The concept is from philanthropists Susan and Woodrow Gandy, who were previously investors in the historic Belmont Hotel just around the corner. They've teamed up with Dallas celebrity chef Kent Rathbun as culinary director, along with Christopher Tunnell as general manager to lead the front of the house.

Rathbun is a name Dallas diners know well, with a resume that includes The Mansion on Turtle Creek, the Landmark Restaurant at the historic Melrose Hotel, Seventeen Seventeen at the Dallas Museum of Art, Abacus, Jasper's, Rathbun’s Blue Plate Kitchen, and more. He's won numerous awards and made multiple appearances on Food Network. He was most recently behind the launch of On The Rocks, an Italian bistro in Burleson.

Kent Rathbun Chef Kent Rathbun will be the culinary director of Ulloa's. Photo courtesy of Kent Rathbun

Tunnell’s background spans both culinary direction and front-of-house operations. He worked at Los Angeles hot spots Ketchup, Geisha House, and Les Deux, as well as the Mandalay Bay and The Mirage in Las Vegas, before moving to Dallas to open The Mexican, the upscale restaurant in the Design District.

“I am truly excited to partner with Chef Kent Rathbun, whose reputation is amazing — not only in the DFW Metroplex, but in the culinary world,” Tunnell says. “He has been with this project since the beginning, helping develop it; this will be a very chef-driven, culinary-forward restaurant.”

The team's vision for Ulloa’s is both culinary and urban, with hopes of anchoring the corridor and attracting other businesses to Fort Worth Avenue — a stretch connecting downtown Dallas with Oak Cliff that remains somewhat underdeveloped despite its panoramic skyline views.

The restaurant is named for Spanish explorer, astronomer, and scientist Antonio de Ulloa, who spent extensive time in the Mexican peninsula before becoming Louisiana’s first governor. During his travels, Ulloa documented a fogbow — a circular rainbow formed when sunlight meets mist that causes silhouettes standing between the sun and fog to appear ringed in light, a phenomenon known today as “Ulloa’s Rings.”

That vibrant phenomenon inspired both the restaurant's identity and logo. The concept promises "bold, worldly flavors in a welcoming neighborhood setting inspired by exploration and discovery,” the owners say.

Ulloa's Rendering of Ulloa's.Rendering courtesy of Ulloa's

While the menu remains in development, Tunnell describes the culinary direction as “Spanish soul with a Peruvian heart.” The kitchen will merge the coastal flavors of both traditions — ranging from paellas and ceviches to crafted cocktails and signature adaptations by Rathbun.

The 200-seat, two-story space will feature a downstairs dining room, a large bar, and an outdoor patio. Upstairs, plans call for a secondary bar, a private dining room, a patio, and an expansive balcony patio, offering views of the city's skyline and of the Margaret Hunt Hill and Margaret McDermott bridges.

While the upstairs space will be available for private events, the owners intend for it to operate primarily as an organic extension of the main restaurant. The buildout will include a guest elevator along with ample parking, including both self-parking and valet options.

The team says the restaurant will have have an aesthetic that's “warm, theatrical, generous, elegant but alive, with the energy of a great Spanish tapas bar and the soul of Peruvian hospitality.”

Ulloa’s plans to launch with dinner service first, followed by lunch and weekend brunch.

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