A bar with Deep Ellum roots is expanding to Uptown Dallas: Called Rodeo Dallas, it'll open at 2922 N. Hall St. in the space previously occupied by Palms Bar. According to co-owner Joseph "JD" Ybanez, it'll open on November 28.

The first Rodeo location in Dallas opened in 2023 at 2724 Elm St. from Ybanez and partner Josh Reagan, a pair of hospitality veterans whose prior venues include Longshots in Dallas, plus two locations of Varsity Tavern, in Fort Worth and in Tempe.

Ybanez' first bar was Trophy Ranch in Fort Worth which had a mechanical bull. "That's where I learned how popular it was," he says. (He also became familiar with Fort Worth's bar scene and went on to open a Rodeo spinoff in Fort Worth's West Seventh district in 2024.)

In August 2025, the Deep Ellum location became the focal point of neighborhood concerns about crime and was closed via an order from the Dallas city attorney. Ybanez says the city is scapegoating Rodeo for other problems in the neighborhood, and that the Deep Ellum location isn't going anywhere.

“This is not a relocation,” he says. “We maintain an ongoing legal dispute with our landlord Asana Partners regarding the re-opening of our Deep Ellum establishment. The Uptown location represents an expansion of the brand.”

Prior to opening Rodeo in Deep Ellum, they opened a predecessor in Tempe in 2018, called Rodeo Ranch. It served as a template for the concept, with an "adult playground" with mechanical bull, bottle service, girls in bikinis, DJs, dancing, and light show.

According to Ybanez, visitors to the Uptown location can expect to take these factors to the next level.

“The Uptown space offers an expansive back patio,” Ybanez says. “This area will feature a massive video wall, optimizing it for communal sports viewing. Furthermore, we have executed a comprehensive refinement of our food menu, which we are confident will elevate the guest experience."

The menu is rendered by Donde Los Tacos, the highly regarded Mexican taqueria in Oak Clifff, with $3 and $4 tacos, like trompo, barbacoa, and suadero. The Uptown location will also serve brunch with dishes such as chilaquiles.

"We have meticulously preserved the core of the Rodeo experience: the unparalleled atmosphere and vibes, our commitment to genuine hospitality, the homegrown character of the brand, and the inclusive spirit that welcomes every member of the community," Ybanez says.