CrowdSource, the events company of the Dallas Morning News, has purchased Savor Dallas, the food and wine festival founded by former radio announcer Jim White and his wife, Vicki Briley-White.
That's the second high-profile festival acquired by CrowdSource. In June, the company purchased Untapped, the 2-year-old beer and music festival.
But Savor Dallas has been around for 10 years; it's a multi-pronged weekend festival with wine panels and tastings, including a Saturday-night grand event featuring dozens of chefs and local restaurants. The 2014 event drew more than 5,000 people.
"Savor Dallas has become one of the great festivals of its kind in the country, and we look forward to growing the event and its strong foundation," said Alison Draper, president and general manager of CrowdSource.
The 2015 festival will extend from its previous three days to four, and it will take place March 19-22. The Whites will still be involved, said Jim.
"The event will continue to be high-quality and be in downtown Dallas and the Arts District, although the locations have yet to be announced," he said.
The nature of the fourth-day event is still to be determined, but White said that it might include something more casual — "where you don't have to spend $100 on a ticket," he said — to add to the festival's diversity.
Diversity is also a goal for CrowdSource. "As part of the Morning News' commitment to diversifying revenue, CrowdSource has asserted its presence within the food and entertainment events industry," said publisher Jim Moroney.