Deep Ellum literally gets a piece of Uptown Dallas, with the looming migration of Citizen Dallas, a glossy bar on Fairmount that's relocating to a vintage building at 2511 Swiss Ave., right by the Deep Ellum DART Rail station.
Co-owner Imran Sheikh confirms that Citizen is moving to where the action is. "Yes, we are planning to relocate Citizen to Good Latimer," he says. "While we don’t have an exact date for opening, we do expect it to be within the next six months."
The address is a former apartment building that faces Good Latimer Freeway, and is directly across the street from nightclub juggernaut Bottled Blonde. Two blocks away is the Epic mixed-use complex at the corner of Good Latimer and Pacific Avenue, which will be home to restaurants such as Miami concept Komodo and Biscuit Bar.
The neighborhood is on fire right now.
Citizen first opened in 2015, the first in what has become a portfolio of bars under Milkshake Concepts, an experiential hospitality group led by Imran Sheikh, James Faller, and Asim Sheikh.
It's an elegant lounge with cocktails, DJs, bottle service, and a patio, and they intend to recreate that formula at the new location.
Part of the allure, if you judge by the bitter reviews on Yelp, is that the club has a velvet rope with bouncers, and not everyone gets in. Is it a part of the human condition that we desire entry where we are not allowed? Not for all but definitely for some.
Four years in the club world is a long time, but Sheikh says that Citizen has a loyal following that will follow it wherever it goes.
"Citizen continues to have an exceptionally strong presence in the market, and we feel it can continue to thrive for an extended period, in this new location," he says.
Since opening Citizen, Milkshake Concepts has also debuted two additional concepts: Stirr, their two-story bar and restaurant with a rooftop, and Vidorra, their Mexican restaurant and bar with a rooftop. Both have been hugely successful — and both are in Deep Ellum.
"We have such a heavy focus down in Deep Ellum already," he says. "And with in excess of probably 100,000 square feet of new entertainment, food, and beverage coming to the immediate area, we felt it a wise move to be in the center of it all."
They're not stopping at Deep Ellum. Stirr will open locations in Addison and Fort Worth, both in 2019; and a second location of Vidorra will open in Addison in 2020.
"At both Stirr and Vidorra, we are so incredibly proud of the culinary program at both venues, and they're constantly improving and evolving," he says.
They're also opening a new concept in the EPIC development in Dallas and recently acquired Serious Pizza, with plans to refine and roll out the concept across Dallas-Fort Worth.