Ice Cream News

Revered Dallas custard shop puts Deep Ellum location out of its misery

Revered Dallas custard shop puts Deep Ellum location out of its misery

Wild About Harry's custard
Dallas has always been wild about this place. Photo courtesy of Wild About Harry's

While ice cream shops seem to be opening in Dallas' Deep Ellum neighborhood almost daily, there's one sad exception: Wild About Harry's, the quirky little frozen custard and hot dog shop that was a spinoff of the Knox Street original, has closed its outlet at 111 S. Hall St.

A spokesperson stated that the shop was sad about the closure and would "miss the friendly Deep Ellum community."

In the past year, Deep Ellum has seen a variety of ice cream concepts move in, with super-trendy offerings such as the Thai-style rolled ice cream pioneered by Chills 360 and the soft-serve at Twisted Treats.

Harry Coley founded the original Wild About Harry's in 1996. After he died in 2014, the store was taken over by his daughter Sydney Coley-Berglund. She opened the Deep Ellum shop in 2015.

It has been somewhat of a mystery to neighbors, since it took so long to open in the first place and never seemed open for business. It has had a prominent "For Lease" sign in its front yard since at least June.

A representative from the store said at the time that the shop was still open but that its lease was up for renewal, and that there was nothing unusual about having a for-lease sign in the front yard of your business.

It's been rocky times for Wild About Harry's. This closure follows an upheaval at the Knox original in April, when the shop was ousted from its longtime storefront, where it had been operating without a proper permit.

They got a reprieve in June, when The Retail Connection offered a temporary location at 4527 Travis St., in what used to be part of the Sur La Table store.

The new shop has been open since July.