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    Deep Ellum News

    New taqueria with a hidden bar scoops up cool Deep Ellum gas station

    Teresa Gubbins
    Sep 24, 2019 | 12:34 pm
    Tacos and beer closeup
    They'll do tacos both basic and gourmet.
    Photo by Getty Images

    UPDATE 9-30-2020: The taco shop and hidden cocktaileria will open on Thursday, October 8.

    -------------------------------------

    Deep Ellum has a new taqueria in the wings — one that will come with a hidden bar. Called Basic Taco, it's from restaurateur Joel Roland, who opened Real Nice Place, a friendly breakfast-and-lunch spot in downtown Dallas that just happens to serve breakfast tacos, in early 2019.

    Basic Taco started out as a food truck, with an avid following in Deep Ellum, where it has done installations at locations such as Deep Ellum Brewing, The Nines, and Bottled Blonde.

    They got the opportunity to go into a killer location at 2901 Commerce St. at the corner of Malcolm X Boulevard, one that served as a parking lot for more than a decade but was once a gas station. The structure still stands and is listed on the Texas Historic Commission website as having been built in 1945 in a distinctive moderne/streamline style. (Although Property Shark says 1948, but let's just go with the '40s.)

    "We worked with Madison Properties, who always thought this space would be great for a taco stand," Roland says. They're working on the space and plan to be open in winter 2019.

    Deep Ellum did coincidentally have tacos in a gas station at Bowls & Tacos, but it was at the very north end of Deep Ellum, and it closed in February. The neighborhood still has tacos at the chef-driven Revolver Taco Lounge. But Basic Taco will be less formal and more of a casual taco spot.

    "We will have a limited menu with eight taco options," Roland says. "We'll have four basic street tacos, including al pastor, carne asada, asada chicken, and a simple great-tasting veggie option. We will also have what some people call 'gourmet' tacos, with shrimp and smoked brisket."

    They'll also do burritos, salads, and a twist on the quesadilla that Roland is not yet ready to reveal, ooh intriguing.

    "'Basic' is anything but," he says. "It will offer affordable and traditional D.F. tacos, with carefully sourced proteins, and veggies at a reasonable price. We want the best responsibly sourced food for our customers. It will be fresh, no freezers, no micro ovens, we will also have plenty of vegetarian and a few vegan options as well. So plenty for all."

    The fun part is that it will also house a little hidden bar-within-the-restaurant called Yellow Rosa.

    "We're planning an incredible tequila bar, with a good amount of mezcal," Roland says. "It'll be a unique take on the speakeasy, with a Latino theme, very romantic — a place to visit as a pre-party stop, but also very neighborhood and private."

    One thing they are definitely doing: late-night hours.

    "We'll be open late nights on Thursday, Friday, and Saturday, until 3 am, as an added option to amazing places like Serious Pizza, Buzzbrews, and Cafe Brazil, that stay open and serve food after the bars are closed," he says.

    deep-ellum
    news/restaurants-bars

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    Alabama chain Urban Cookhouse opens first DFW restaurant in Prosper

    Teresa Gubbins
    Aug 12, 2025 | 3:22 pm
    Urban Cookhouse
    Urban Cookhouse
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    A healthy restaurant chain from Alabama has made its DFW debut: Urban Cookhouse has opened its first outpost in Texas at the Gates of Prosper, a small center at 1151 S. Preston Rd. #10, taking over a former location of Sauce Pizza.

    Urban Cookhouse was founded by David and Andrea Snyder, an entrepreneurial couple who opened their first location in Homewood, Alabama in 2010. The chain now has eight other locations in Alabama and one in Tennessee.

    The concept has a healthy, homey vibe with a menu featuring more than a dozen sandwiches and wraps, salads, soup, and fork and knife offerings such as pork tenderloin with red chimichuri, lime-marinated steak & rice, and ‘The Down Home’, a BBQ-style plate with smoked turkey, pasta, and broccoli salad, as well as vegetarian options and a kids' menu.

    A weekend brunch on Saturday and Sunday features a breakfast charcuterie board for $25 with pastries, deviled eggs, yogurt parfait, and bread. There are mimosas, bloody Marys, Micheladas, sangria, beer, and wine by the glass, plus a coffee bar with a signature blend from 1418 Coffee in the works.

    There's a whole thing with their orange rolls, one of the three items Urban Cookhouse is best known for (along with their Broccoli Salad and Half-Baked Cookie). It's like an orange version of a cinnamon roll, featuring a yeast roll been smeared with a sweet paste flavored with orange zest, baked, then and topped with a thin orange glaze that hardens as it cools.

    Urban Cookhouse serves a complimentary orange roll with its meal-size salads and entrees.

    Their other shtick is that they prepare their meats on The Big Green Egg, the dome-shaped ceramic oven favored by many a gourmet home cook.

    A portion of the Prosper restaurant is dedicated to a petite market selling sauces, dressings, chicken salad, broccoli salad, the signature orange rolls, spiced pecan, honey and pickles and cheddar pasta to-go. Family-style meals are also available for pick up after 3 pm.

    Bringing the concept to Frisco is James Zemlock who has 30 years of culinary and management with Grimaldi’s Pizzeria, The Capital Grille and Tommy Bahama.

    openings
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