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Very Important Restaurant Opening

Uptown hangout The Rustic debuts with burgers, Pat Green tunes and TX-OU fanfare

Teresa Gubbins
Oct 8, 2013 | 1:31 pm
  • Rustic burger with brisket, cheddar, green chile and onion, with potato chipsand pickled okra.
    Photo courtesy of The Rustic
  • The Rustic's peanut-butter pie.
    Photo courtesy of The Rustic
  • Half dozen shrimp with slaw.
    Photo courtesy of The Rustic
  • Texas goat cheese topped with roasted garlic cloves and served with butteredtoast.
    Photo courtesy of The Rustic

Sound the klaxons, ring the bells, it is time, it is time. The Rustic, whose ownership team includes singer-songwriter Pat Green, will open with a flurry of activity as befits the blisteringly hot Uptown restaurant-bar hangout it promises to be.

Going into one of Uptown's most visible spots at the corner of Lemmon Avenue and US 75, The Rustic comes from Josh Sepkowitz and Kyle Noonan, who own Bowl & Barrel and who made such a splash with Mutts Cantina. They've partnered with Green and local businessman Brian Manion on this restaurant-bar that will also feature live music in a sprawling outdoor space. There's seating inside for 250, but outdoor seating totals 300.

"In my mind, there's nothing better than gathering with friends on a Texas ranch and grilling out under the stars," Noonan said in a release.

The menu was developed by chef-for-hire Sharon Hage; the cuisine is "approachable comfort food," with burgers, sandwiches, quail and pork ribs. Matt Balke will run day-to-day operations as executive chef. He worked with Hage for four years at York Street, and he was also at Bolsa and Bolsa Mercado.

Sandwiches range from $8.95 to $11.95 and include turkey, roast beef, crab melt, grilled chicken and a quinoa veggie burger with tzatziki sauce. Sides include hominy with cheddar cheese, chunky avocado salad and onion rings. For starters, there are deviled eggs, wild boar meatballs, chorizo empanadas, cactus fritters, calf fries, and Texas goat cheese with roasted garlic and toast. The most expensive item on the menu is a 12-ounce rib-eye steak for $28.95.

The official opening is October 16, but that'll be preceded by a week's worth of activities that include a watching party for the big TX-OU game on Saturday, as well as a Pat Green concert on Thursday, October 10, that is already sold out.

  • Friday, October 11: Sneak peek dinner and music night. Doors open at 4 pm, and local bands perform from 7 pm to midnight.
  • Saturday, October 12, 8-10 am: TX/OU party with Pat Green and ESPN live broadcast. $30 per person, with breakfast tacos, Bloody Marys and full bar.
  • Saturday, October 12, 11 am-2:30 pm: TX/OU watching party
  • Saturday, October 12, 2:30 pm: Pat Green concert. Purchase tickets online.
  • Saturday, October 12: Sneak peek dinner and music night. Doors open at 4 pm, and local bands perform from 7 pm to midnight.
  • Sunday, October 13: "Sunday Funday at The Rustic." Doors open at 11 am, local bands at 2:30 pm, and sneak peek menu.
  • Sunday, October 13, 7:30 pm-midnight: Cowboys watching party. Sneak peek menu and giveaways.
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outta this world

Cowboys superfan launches pizzeria with Tex-Mex twist in Dallas food hall

Luciana Gomez
Oct 21, 2026 | 10:45 am
Starboy's pizza
Photo courtesy of Starboy's
Check out the cheese pull on Starboy's birria pizza.

A new pizza restaurant is slinging a variety of innovative pies in the Dallas Medical District: Called Starboy’s Pizzeria, the new shop is part of Food Nation Cinco Cocinas, the eclectic food hall at 4711 Maple Ave. The food hall was created by Ray Quintanilla and legendary restaurateur and "Godfather of Dallas Tex-Mex" Mico Rodriguez, who died earlier this month at age 68.

John Flores, an IT professional and self-proclaimed Dallas Cowboys super-fan, created Starboy’s Pizzeria, which is now open in the former Sal’s Pizza and Restaurant space. Friends call Flores by the nickname "Starboy," which combines his love for the Cowboys and his fascination with NASA and space, he explains.

Flores met Quintanilla and Rodriguez while hosting karaoke at Mico’s Bar, another food hall occupant. When Sal’s closed earlier this year, they saw an opportunity to fill the void with a refreshed pizza concept.

“It is because of Mico that I even thought about starting this project: he was part of this, he was always happy, and we really hit it off, so I miss him,” Flores says.

Starboy's Pizzeria joins Mico’s Bar, Picazo Sushi and Poke, Wing City, and JJ’s Cafe, which opened a location in the food hall earlier this year.

Lupe Ibarra, a chef from the closed Sal’s Pizza with 25 years of experience, stayed on at Starboy's to continue perfecting traditional recipes while creating signature new ones tied to Flores’ Mexican heritage.

The result of the collaboration is a menu that includes traditional favorites alongside creative pies with a Mexican-inspired twist like the Pizza Birria (resembling the flavor profile of popular birria tacos), elotero, chicken fajitas, and pastor, among more than 15 specialty offerings.

Flores' passion for the Cowboys is especially evident in several unique creations:

  • Cry Eagles Cry: Inspired by the Philly cheesesteak, topped with beef, green peppers, onions, and mozzarella.
  • Starboy’s Classic (Blue): Red sauce, mozzarella, mushrooms, onions, sausage, and fresh arugula.
  • Starboy’s Classic (Silver): White sauce, chicken, mushrooms, onions, arugula, mozzarella, and a balsamic glaze.
  • Cowboy: Brisket, onions, barbecue sauce, and smoked gouda.

Starboy's 16-inch pizzas range from $14-$25, with individual slices priced around $4. The menu also features sub sandwiches, pastas with a variety of sauces, and chicken Parmesan, all under $14.

To cater to the busy medical, residential, and retail crowds nearby, Starboy's offers lunch deals for under $12, which include pasta and garlic knots or a slice of pizza and a salad, complete with a drink.

Flores explains that his heritage and his mother’s influence serve as the primary driving force behind his new venture.

“My mom would always host family gatherings. She always fed people, and I got that from her. I like to see smiles on people’s faces from the things I do,” he says. “I have big dreams for this place. I want us to be part of the community and give back.”

Flores remains involved with karaoke at Mico’s Bar and is focused on driving traffic to the entire complex. He hosts Cowboys watch parties, while his adult children — Nathan, Natalie, and Amy — assist with social media, website management, and overall promotion for Starboy’s.

“When people try our pizzas for the first time, their eyes light up, so we know we are on the right track,” Flores says.

Starboy’s Pizzeria is open daily from 11 am-10 pm.

dallas pizza starboy's food nation cinco cocinas maple street food hall dallas medical district lunch pizzeria locally owned latino owned business pizza dallas cowboys tex-mex
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