Bakery News

New family-owned bakery in Dallas brings sweet stuff to Park Cities

New family-owned bakery in Dallas brings sweet stuff to Park Cities

J Rae's bakery
Will there be cupcakes? Why yes, there will. Photo by Lacy Alewel

UPDATE 3-31-2021: The new bakery is now open.


A new bakery with Fort Worth ties is headed for Dallas' Park Cities. Called J. Rae's, it'll open at The Pavilion on Lovers Lane, where it will do homemade-style desserts including cupcakes, cheesecakes, cakeballs, and cookies.

The bakery will be located at 5600 W Lovers Ln. #143, formerly home to a location of Paciugo Gelato. According to a release, it'll open later this winter.

This family-owned bakery was first opened in Fort Worth in 2008 on West 7th Street by Jana Howell. It has since changed hands, and is still open in Fort Worth. But now Howell's niece Audrey Dixon is picking up the baton.

Dixon wants to keep the family business and recipes alive. And she wants to follow a lifelong passion (the release doesn't come out and say what that passion is, but we'll guess it's "baking").

When she found herself in between jobs during the pandemic, she decided it was the time to carry on the family business in Dallas, where she lives.

In a statement, Dixon says she has worked in the hospitality industry for most of her career and is excited to make the move from behind the desk to behind a counter.

When the location on Lovers Lane became available, she knew it was the perfect place.

"I laugh because when I told those closest to me I was opening a bakery everyone's response was 'finally!'" she says.

Cookies, cupcakes, and cakeballs will be available for purchase individually or by the dozen. And this is convenient: cheesecakes will be available in three sizes, including 5-inch, 7-inch, and 9-inch.

She calls her style of baking approachable and family-friendly.

"Some of the earliest memories I have of my mom and aunt are of them baking chocolate chip cookies, and it eventually became something we would do together,"  she says.