TV food queen Rachael Ray debuts a virtual restaurant pop-up in Dallas
Food Network veteran and celebrity chef Rachael Ray is launching a "virtual restaurant" through a partnership with Uber Eats in 13 cities, and that includes Dallas.
Fans hoping to see Ray pour out the EVOO in person will be out of luck, since the innovative concept has no brick-and-mortar presence. Instead, the 11 dishes will be available for delivery through the popular platform.
The eatery debuts on October 17, following the October 15 release of Ray's latest cookbook: Rachael Ray 50: Memories and Mealsfrom a Sweet and Savory Life. The book features comfort food favorites and recollections from the author's remarkable career.
The items on the virtual restaurant's menu are pulled mostly from the book, and include three starters/salads, three main items, two pastas, and three sides:
- Buffalo pulled chicken chili with smoked blue ranch sauce
- Tahini Caesar salad with za'atar croutons
- Sicilian orange and fennel salad with oregano
- Big smack cheeseburger
- Fried chicken sandwich
- Dozen-spiced fried chicken wings with spicy honey
- Bolognese with egg tagliatelle
- Fettuccine alla vodka
- Jalapeno popper grits
- Sweet 'n' spicy pickles
- Cauliflower mash with roasted garlic, ricotta, lemon, and thyme
Despite Ray's many years in food as a TV personality, author and magazine editor-in-chief, she has never operated a restaurant.
According to Uber spokesman Travis Considine, the company actually making the food is Uber partner Reef Kitchens, a delivery-only kitchen that operates a number of virtual restaurants on Uber Eats. These are delivery-only kitchens with locations across the country.
You can find Ray's food by clicking on the Rachael Ray banner at the top of the app, or by searching "Rachael Ray to Go." Prices range from $3.95 to $13.95, not including taxes or Uber delivery fees. Standard delivery rates will apply, except for Nov. 1-7, when delivery will be free in Dallas.
Ray's food will be available from 11 am-1 am daily. The Dallas pop-up will last only until the end of December.
In addition to Dallas, the virtual cafe is also popping up in Austin, Houston, New York City, Los Angeles, Baltimore, Minneapolis, Portland, Seattle, Miami, Fort Lauderdale, Chattanooga, and Toronto.