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    Rolled Ice Cream

    Super-hot rolled ice cream trend hits Dallas' most happening suburb

    Teresa Gubbins
    Oct 18, 2017 | 1:22 pm
    10 F Rolled Ice Cream
    This ice cream in Plano is rolling along.
    Photo courtesy of 10 F

    Every town around Dallas-Fort Worth must now have its own spot for rolled ice cream, and that includes Plano, home to 10° F Rolling Ice Cream, which has them lining up in the Shops at Willow Bend.

    Rolled ice cream, aka Thai-style ice cream, is the modern-day version of Coldstone Creamery crossed with the trendiness of a froyo shop. An ice cream mix is spread across a frozen disc, scraped into eye-catching rolls. You pick an ice cream flavor for the base such as vanilla, chocolate, taro, or green tea, then add mix-ins such as Oreos or fruit. After the ice cream is formed into rolls, you top it with fruit, gummies, cookies, and other treats.

    The rolled ice cream trend hit Dallas in 2016, with the opening of Chills 360 in Deep Ellum. Chills is expanding with another branch in Fort Worth, while New York chains I•CE•NY and Hi Sweetie have both opened locations in the Dallas area.

    The first 10° F opened in the Willow Bend food court and, true to form for rolled ice cream, the shop often has lines. Their selection of toppings such as vanilla wafers is more "Americanized" than New York shops which feature Asian-themed toppings such as mochi.

    They do have one unique item called "dragon breath," consisting of little cereal crunchies that are flooded with liquid nitrogen. As you consume them, the steam comes out of your nose and mouth.

    Starwood Retail Partners took over the Shops at Willow Bend in 2014 and is investing $100 million on the mall's first major renovation and expansion in its 15-year history. The renovation is introducing new restaurant and retail options, with a more welcoming main entrance facing the Dallas North Tollway and up to eight, chef-driven restaurants.

    Two more 10° F locations are teed up, according to a spokesperson: one in Garland that's already open, and another coming soon to Murphy.

    ice-creamshoppingtrends
    news/restaurants-bars

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    Pub News

    Queens Head English pub to open in storied Deep Ellum Dallas location

    Teresa Gubbins
    Apr 13, 2026 | 2:34 pm
    Guinness beer
    Courtesy photo
    undefined

    There's a new English pub coming to Deep Ellum: Called Queens Head Pub, it'll open at 2713 Elm St. in the storied space that was once home to the legendary Green Room.

    The opening is slated for May, timed to coincide with the arrival of the FIFA World Cup 2026, with a goal to serve as a destination for match-day celebrations, live music, and neighborhood gatherings — an authentic and spirited setting where fans can unite over the game. (FIFA matches in Dallas will run from June 14-July 14.)

    The Queens Head Pub will mark the second concept from Deep Ellum Collective, who in September 2025 launched The Terrace, an elevated event space at 2554 Elm St. with a spacious rooftop patio boasting views of downtown Dallas.

    Led by longtime neighborhood veteran Eric Brandford (of Bomb Factory fame), Deep Ellum Collective is working on a series of projects aimed at revitalizing this iconic entertainment district while introducing fresh, community-driven hospitality experiences.

    “Queens Head Pub captures the spirit of a traditional English pub while embracing the energy and authenticity of Deep Ellum,” Bradford says in a statement. “This is more than just a pub — it’s a gathering place that celebrates tradition, camaraderie, and the vibrant culture of the neighborhood. As our second concept, it sets the tone for what’s to come as we continue to introduce projects that contribute to the revitalization of this historic district.”

    They promise that the pub will deliver the charm and tradition of a classic British public house, but with a Texan sense of hospitality, with full pints, hearty plates, and a welcoming atmosphere for "after-work regulars, match-day diehards, first dates, old mates, or anyone seeking a place that feels instantly familiar."

    Food & drink
    The menu will comprise elevated Britain pub fare, with entrees such as fish & chips, shepherd’s pie, steak & ale pie, and bangers & mash. Starters include Scotch eggs, sausage rolls, and curried mussels.

    Other highlights include Guinness beef stew, the QHP Burger, and indulgent desserts such as toffee bread pudding.

    The bar will serve imported and domestic draft beers, English ales, full pints, and expertly poured Guinness. There'll be craft cocktails, and an approachable wine and spirits menu.

    Queens Head Pub Rendering of interior of Queens Head Pub, opening in Deep Ellum.Courtesy rendering

    Design
    Led by Droese Raney, the design recreates a traditional English public house that preserves the history of the space. The project combines the former Green Room space with the neighboring property to create a venue spanning 6,000 square feet. At its heart stands a striking 40-foot bar that incorporates the original Green Room bar — believed to date back to the 19th century — maintaining a tangible connection to the building’s storied past.

    The space includes cozy nooks, communal tables, a relaxed lounge area, and a private dining space. A rooftop patio spanning 2,000 square feet will offer both covered and open-air areas designed for year-round use and a variety of social experiences.

    Materials used include reclaimed hardwoods, stained wood, brass accents, tin ceilings, and hand-painted mirrors — many sourced from antique dealers in Round Top, Texas. They'll be open Tuesday-Sunday starting at 11 am. Follow the progress on Instagram at @queensheadpubde.

    deep-ellumopenings
    news/restaurants-bars
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