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    Deep Ellum Is So Hot

    Deep Ellum boom continues with 4 newly announced bar-restaurants

    Teresa Gubbins
    Nov 10, 2016 | 1:16 pm
    Harlowe MXM
    Harlowe MXM is one of four new bars and restaurants opening soon in Deep Ellum.
    Photo courtesy of Harlowe MXM

    Deep Ellum continues its transformation into Dallas' unofficial Restaurant Row with the announcement of a quartet of bars and restaurants set to move into properties where large-scale restoration projects were completed earlier this month.

    This is located in a cluster of vintage buildings on the block that runs along Malcolm X Boulevard between Elm and Main Streets. The four bars and restaurants coming to the new complex include:

    Hide Bar, 2816 Elm St. Expected to open by the end of 2016, Hide is a bar-restaurant going into a space with a rather dingy history; at one point, it was an entity called Ravach Arts. But that's all over with now. Hide Bar has some cutting-edge things in the works, such as the use of technology like centrifuges and vaporizers to create clear, clean cocktails. The menu will be comprised of small plates, salads, and sandwiches.

    The Table, 2826 Elm St. The suburbs comes to the big city with this spin-off of a restaurant already open in Flower Mound. It takes over a space that was occupied by a series of bars with the number "2826" in them, such as 2826 Arnetic and Club 2826. The Table offers American cuisine with global influences in a refined, yet rustic setting. It will also feature innovative and classic craft and pre-Prohibition style cocktails, as well as new and old world wines and beer on tap.

    Harlowe MXM, 2823 Main St. New concept from the Bread Winners folks will go into the former Catalina Cycle, a motorcycle and scooter supply shop. The bar-restaurant will feature two patios, one rooftop and the other on ground level. Harlowe MXM follows the mode of Henry's Majestic, with a funky atmosphere and, like Bread Winners, a big brunch. It's anticipated to open by the end of the year.

    Baker and Company, 2820 Elm St. Bar/restaurant takes over a space that was home to a series of non-memorable bars such as Swallow Lounge and Viper Lounge. Baker will feature small plates and old-fashioned cocktails in a setting with jazz music and a 1920's theme. It'll open February 2017.

    A multimillion-dollar investment was made by Westdale Properties in the restoration of these properties. The buildings were mostly erected in the 1930s and 1940s, used at the time for retail, office, and service businesses. The remodel includes the carving out of a corridor into the 2618 Elm St. space that connects Main Street to Elm.

    In addition, Deep Ellum received $1.6 million in tax increment financing (TIF) funding from the city of Dallas. This allowed for civil upgrades to utilities, pedestrian access, public space, and beautification.

    You know this is big stuff when there's a ribbon-cutting. On November 11 at 10 am, city council member Adam Medrano, Dallas officials, and the Deep Ellum Foundation will be joined by Dallas-based construction and engineering firm C1S and other players responsible for these restoration efforts in a ribbon-cutting ceremony and open house event at 115 Malcolm X Blvd.

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    news/restaurants-bars

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    Spicy chicken joint

    TikTok-famed hot halal chicken chain The Red Chickz pecks into Carrollton

    Stephanie Allmon Merry
    Jul 23, 2026 | 4:36 pm
    The Red Chickz
    Facebook/The Red Chickz
    Dipping hot chicken into sauce is a big thing at The Red Chickz.

    A California hot chicken chain that's famous for being TikTok-famous is making its Dallas-Fort Worth debut in Carrollton. Called The Red Chickz, it will open at 3204 E. Hebron Pkwy. #220, Carrollton, on Saturday, July 25.

    This will be The Red Chickz's second location in Texas, following a restaurant in Cypress, outside Houston.

    Founded in Los Angeles in 2018, The Red Chickz serves 100 percent halal chicken with a California twist on Nashville hot chicken, says a release. Halal refers to the method in which the chicken are slaughtered, one that focuses on humane treatment of animals, cleanliness, and acknowledging the value of life.

    The Red Chickz menu features chicken sandwiches, tenders, wings, tacos, and loaded fries, with seven spice levels ranging from no heat to extra hot.

    Their signature item is the Honey Butter Sandwich, which pairs a Nashville hot chicken breast with honey butter, pickles, and slaw on a brioche bun. Other menu standouts include a French Toast Sandwich, Nashville Hot Chicken Tacos, cauliflower for vegetarians, plus sides such as cheese curds, corn ribs, mac and cheese, and seasoned fries.

    They also offer a range of sauces for dipping, including Comeback Sauce, Honey Butter, Smoky Honey Mustard, and Homemade Buffalo Sauce.

    The Carrollton restaurant is owned by franchisee Nazar Osman, an entrepreneur from Northeast Africa, who moved to the United States in 1992. He says he plans to open two more locations around Dallas.

    CEO and co-founder Shawn Lalehzarian says the success of the Cypress restaurant made expanding further into Texas a logical decision.

    "The incredible response we've seen in Cypress confirmed Texans have a strong appetite for bold flavors, quality food, and memorable dining experiences," he says in a release. "As the Dallas-Fort Worth region continues to attract new residents, businesses, and investment from across the country, Carrollton is a natural next step for our expansion."

    Part of the chain's appeal comes from its modern social media strategy. Rather than relying on traditional advertising, The Red Chickz built its brand through TikTok videos showcasing the crunch, texture, and spice of its chicken, often tapping into viral trends and encouraging customers to create their own content.

    Some (ie, those who don't work in traditional media) might say the strategy has paid off: The chain has amassed more than 1.2 million TikTok followers and recently was named a finalist for the 2026 Chicken Marketer of the Year award.

    Similarly, their strategy to build buzz around the Carrollton store seems to have been to invite influencers to post videos of chicken being dipped in giant buckets of sauce, like this one and this one and this one and this one. Yummy!

    To celebrate the grand opening in Carrollton, the first 150 customers on July 25 and 26 will receive a free Honey Butter Sandwich with a purchase, and all guests will get 25 percent off their order during opening weekend. Sauce for everyone!

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    news/restaurants-bars
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