Passionate pitmaster opens new Frisco barbecue restaurant Earnest B's BBQ
The world’s greatest ribs are now smoked and served in downtown Frisco — at least, according to Earnest B. Morgan.
Morgan is the enthusiastic owner of Earnest B's BBQ, which celebrated its grand opening in the popular Sports Village Plaza near Toyota Stadium, at 6065 Sports Village Rd. on October 24.
“I’ve been doing this over 20 years and I believe this is by far the greatest opportunity I’ve ever had,” Morgan says.
Earnest and his wife Cicely have a BBQ background. Prior to securing the brick-and-mortar location, they've had a thriving, on-demand catering business.
And before coming to Dallas in 2015, the couple owned and operated five barbecue restaurants in Mississippi. They spent years developing the idea for a barbecue food truck that would allow them to serve the entire Dallas-Fort Worth area.
While the menu includes everything from brisket, chicken, sausage and even catfish, the pork ribs are the most famous.
“We major in smoking pork meats and dry rubs. Everything is low and slow,” Earnest says.
Especially the ribs.
"I think I got the greatest ribs in the world," he says. "It’s my version of a dry rub rib, and with my mother’s sauce, it adds a whole different level of experience to the food."
"Mama’s Sweet Heat" sauce is made from a family recipe his mother developed over 30 years ago on the kitchen stove. He sells the sauce in bottles, along with two other flavors: Mississippi Vinegar BBQ and Texas Heat Spicy.
The space they're in was previously a location of Wing Boss, to which they've given a BBQ-style makeover, with knotty-pine horizontal planks on the wall and a polished cement floor.
In addition to a passion for smoking meats, Morgan has a passion for meeting people. He's a pastor who first came to Dallas to attend bible college in 2004, and he also "preaches" the gospel of BBQ in how-to classes. ("How St. Louis ribs got their name" was the topic of a recent session.)
“What makes the whole thing that I do special is the people I meet doing it," he says. I’ve found my restaurant is more of a ministering type setting. I love meeting people from all walks of life and the comraderie and community built through a restaurant.”