Mmmm Bread

Fluffy, buttery brioche comes from French boulangeries to American tables

Elevate your sandwich game with croissants.

Photo courtesy of Brioche Gourmet

Born from the rich traditions of a 1945 French boulangerie, Brioche Gourmet stands as a beacon of traditional baking excellence.

For four generations, this family-owned company has honed the craft of brioche-making, transforming a simple, slightly sweet bread into a beloved classic enjoyed across continents.

With roots in the countryside of western France, Brioche Gourmet now brings its authentic recipes and dedication to quality to homes and foodservice businesses across the United States.

At the heart of Brioche Gourmet’s success is its commitment to tradition and premium ingredients. The company proudly uses non-GMO ingredients, avoiding high fructose corn syrup, hydrogenated oils, bleached wheat flour, and artificial sweeteners.

Photo courtesy of Brioche Gourmet

Instead, each airy loaf, roll, and bun is enriched with French butter, milk, cream, and eggs — ingredients that uphold the legacy of true French baking. This emphasis on authenticity is also backed by globally recognized food certifications like IFS and BRC, ensuring the highest safety and quality standards.

Brioche Gourmet offers an extensive product range tailored to both everyday consumption and seasonal indulgence. Best-selling staples include soft and fluffy brioche burger buns, croissant buns, hot dog buns, sliders, and rolls — all boasting a generous 28-day ambient shelf life. For those looking for more variety, the brand also delivers delightful specialty items like the Brioche Cinnamon Twist, Chocolate Chip Loaf, Vanilla Tear & Share, and Chocolate Tear & Share loaves.

Holiday-themed products add a touch of festivity to the lineup. From heart-shaped brioche for Valentine’s Day to Christmas trees and pumpkin spice varieties for the holidays, these seasonal treats provide a sweet and whimsical way to celebrate.

Brioche Gourmet’s dedication extends beyond just product variety. Their international reach is supported by five production sites in France and two in Canada, with a major sales office in Miami, Florida, catering to the North American market. Following the 2015 acquisition of the Lanthier company, Brioche Gourmet further expanded its capabilities and reach, reinforcing its presence as a leader in high-end French bakery goods.

Photo courtesy of Brioche Gourmet

Ultimately, Brioche Gourmet is more than just a bakery — it’s a family legacy built on passion, quality, and the simple joy of sharing good food.

With a wide array of products that blend traditional techniques with modern demands, the brand continues to set the gold standard for brioche, proving that when it comes to bread, nothing compares to the real thing from France. Whether for a restaurant kitchen or a family table, Brioche Gourmet delivers a taste of France in every bite.

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Brioche Gourmet is a proud sponsor of CultureMap Dallas' Tastemaker Awards, happening May 1 at Astoria Event Center. Come taste the Brioche Gourmet tradition for yourself, or find them in-store at Tom Thumb, Albertsons, and Randalls.

Other sponsors include The Yuengling Company, Still Austin Whiskey, Hornitos, Whataburger, Reyka Vodka, Silent Pool Gin, PicMe Events, and more to be announced soon. A portion of the proceeds will benefit our nonprofit partner, Harvest Project Food Rescue.

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Closure news

Longtime Thai restaurant Bangkok on Dallas' Greenville Ave to close

Bangkok

Bangkok Thai Greenville Ave

A longtime Asian restaurant on Dallas' Greenville Avenue is closing: Bangkok, which has been authentic Thai flavors and heartfelt hospitality at 4503 Greenville Ave. since 1993, will close its doors on June 30.

According to a release, owners Joe and Sunny Pumphaung, who have run the restaurant together since Joe, who was a server, took ownership in 2005, are closing due to rising operational costs and a desire to spend more time with their aging parents.

The couple, who married shortly after Joe took over the restaurant, have spent their lives building a restaurant rooted in family, culture, and community.

“While this was not an easy decision, we know in our hearts that it’s time,” Sunny says in a statement. “We’re so proud of the memories and meals shared here. Bangkok has been our home, and we’re grateful to have shared it with so many.”

Joe grew up in a family of restaurateurs in Thailand and studied culinary arts at the Royal Family’s cooking school, where he was trained not only in Thai cuisine but also in the art of fruit and vegetable carving and floral arrangement — elements that reflected the importance of presentation, beauty, and tradition in Thai culture.

These values were brought to life at Bangkok at Greenville in every dish served and every guest interaction.

At one point, they had locations in Addison, which has closed; and Richardson (which hosted a Thai-themed afternoon tea); Richardson is still open, but Joe and Sunny are no longer the owners.

Over the years, Greenville Avenue became more than a dining destination—it became a second home for guests who returned time and time again to celebrate birthdays, anniversaries, quiet weeknights, and special occasions.

“Many of our staff have been with us for 20 to 30 years,” Joe says. “They’re not just employees—they’re family. And to our guests, you are family too. Thank you for letting us be a part of your lives.”

greenville-avenue closings