A new dessert shop is jiggling in Frisco: Called Fluffy Fluffy Dessert Cafe, it's a Toronto-based chain that specializes in the irresistible dessert craze known as Japanese souffle pancakes, and has made its highly-anticipated Texas debut.

The shop is located at 9244 Presmont Pl. #210, the space previously occupied by Yifang Taiwan Fruit Tea. According to a representative from the restaurant, it's currently observing a (very) soft opening, with a limited menu of Japanese soufflé pancakes, their signature item.

In Japan, soufflé pancakes are often served at wedding and other celebrations and are believed to bring good fortune. The thick, jiggly pancake is all the rage on Instagram and TikTok, where the wiggle-jiggle action is on full display.

The unique texture is achieved by whipping a combination of egg whites and milk to soft peaks, which is then baked slowly at a low temperature to preserve the bouncy consistency.

The flavor is described as “sweet but not too sweet,” hitting that coveted middle-of-the-road, dessert demographic.

Fluffy Fluffy, or Fuwa Fuwa in Japanese, began its jiggly journey in 2018 in the Toronto area. They quickly made an impression, winning a spot as one of the “Best Pancake Parlours in Toronto.” Fluffy Fluffy prides itself on presentation as well as taste, boasting each “handcrafted masterpiece is made with love and care.”

The signature pancake plate includes two soufflé pancakes topped with fruit, whipped cream, butter, and Canadian maple syrup. They also come in flavors including Tiramisu, Nutella Banana, Raspberry Caramelized, Blueberry Cheese, Crème Brûlée, Cookies and Cream, and Matcha Tiramisu.

In addition to pancakes, Fluffy Fluffy specializes in "burnt top" cheesecakes, their interpretation of the Spanish Basque Burnt Cheesecake, also a buzzy dessert, which boasts an ultra-creamy soft custard and a caramelized burnt top. Though not yet available, they'll come in unexpected flavor twists such as Earl Grey, Mango, Matcha, and Coconut.

Other menu items include specialty coffee, fruity sodas, waffles, roll cakes, macarons, and “croffles,” a combination of a croissant and a waffle.

There are Fluffy Fluffy locations in China and the U.K., but Frisco is only the second location in the U.S.; the first opened in Orlando, Florida, in March.

The location has some indoor seating plus an expansive patio in front, as well as a wall for photos with a slogan "Celebrating every moment every day - Fluffy Fluffy."