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Supermarket News

Kroger supermarket appoints new honcho for its Dallas office

Teresa Gubbins
Mar 18, 2025 | 1:21 pm
Kroger supermarket

Kroger Dallas has a new chief

www.thekrogerco.com

Supermarket chain Kroger has appointed a new honcho for Dallas: Rudy DiPietro, who will succeed Keith Shoemaker as president of Kroger’s Dallas Division, effective March 29.

The appointment follows Shoemaker’s retirement after nearly 48 years of dedicated service.

DiPietro brings a wealth of experience and expertise in the retail industry, working for companies that include Ahold Delhaize USA and Omnichannel Planning and Execution, where he served the Stop & Shop supermarket chain.

Prior to his roles with Stop & Shop, he held leadership roles with the Food Lion and Hannaford brands, including vice president of Merchandising for Food Lion and 2020 strategy vice president and vice president of retail operations for Hannaford’s Western Division.

Rudy DiPietro Kroger's new honcho, Rudy DiPietroCourtesy

“We welcome Rudy to our Kroger family. He brings a wealth of experience in the grocery industry, with a proven track record of driving operational excellence, fostering innovation, and delivering exceptional customer experiences. His leadership will play a critical role in elevating our business and our growth strategy in Dallas,” says Kroger VP Valerie Jabbar.

Shoemaker joined the Kroger Family of Companies in 1977 and served in a number of leadership positions including store manager, district manager and regional director of Operations

He left Krogers in 2012 to work for Fry’s, then returned to Kroger as vice president of Merchandising in the Dallas Division in 2017. He was named Operations VP in 2018 and division president in 2021, replacing longtime Kroger executive Gary Huddleston.

Shoemaker has supported various community organizations such as Special Olympics and Race for the Cure, and in 2024, he chaired the Leukemia & Lymphoma Society’s Light the Night Walk in Collin County. Being a supermarket honcho requires much community interaction.

“Keith has left his footprint in Dallas, leading the company in consistently delivering a good experience for our customers and mentoring and training so many up-and-coming leaders throughout our company,” Jabbar says. “We all thank Keith for his many years of service, dedication, loyalty, and his passion for people and results, and wish him all the best on his next chapter.”

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Chai News

Dubai tea chain Filli Cafe steams into Carrollton for Dallas debut

Teresa Gubbins
Aug 14, 2026 | 3:37 pm
Filli Cafe
fillicafe.com
Snack and coffee from Filli Cafe

An international tea house chain from Dubai has made its Dallas debut: Called Filli Cafe, it just opened softly in Carrollton at 1205 W. Trinity Mills Rd. #101, in the same center as Al Markaz Restaurant and Groceries.

Dubbed "Dubai's most loved tea cafe chain," Filli Cafe is known for its signature Zafran chai tea and creative South Asian street foods including chaats and wraps.

The chain was born in Dubai in 2004 when founder Rafih Filli took over his father's small cafeteria in Dubai and rebranded it, using his high school nickname "Filli." He created Filli Cafe's intriguing menu and also established its laid-back culture, emphasizing it as a place for friends to hang out, with a motto of "global street bites, chai moments, and a whole lot of Tea n' Talk."

It has since grown to more than 74 cafes across 14 countries, and made its debut in the U.S. in 2022 with the first location opening in Sugar Land near Houston. There are now nine locations in the U.S. including Chicago, New York, Virginia, and Columbus, Ohio.

The DFW location is from the same group of friends and family that brought it to Houston, led by food & beverage veteran Sajid Iqbal, who says they plan to open at least one or two more locations in the DFW area.

Beverages
The signature Zafran Chai is a rich milk tea with saffron, sugar, and "secret" spices, while the Karak Chai is a traditional, strong spiced milk tea.

These are a departure from typical chai which contains a mix of spices like ginger, cinnamon, and cloves. Karak chai opts for fewer spices — often just cardamom or saffron — and relies on extra-strong black tea simmered with evaporated or condensed milk.

Filli also sells regularly spiced masala chai; traditional pink Kashmiri chai with cardamom and almonds; and milk with zafran — like their signature Zafran Chai, but minus the tea.

Beyond chai, there are espresso-based drinks such as cappuccino and latte; matcha lattes; hot chocolate; coffee drinks like dalgona, the trendy whipped coffee with steamed milk; iced coffees; frappuccino-style frozen drinks; iced tea and herbal teas of all kinds; lemonades in various flavors; and even mocktails like fruity mojitos.

Filli Cafe Food and drink at Filli Cafe. www.visitdelohio.com

Food
The food is a creative, well-executed fusion of familiar dishes like breakfast and burgers with South Asian spices. For example, the Shawarma Jalapeno Melt with marinated shawarma chicken, jalapenos, and cheese.

There are also

  • sliders — in five varieties including beef burger, fried chicken, and Aloo Tikki Sliders featuring a crispy fried Aloo cutlet — aka potato patties — all served on Hawaiian buns
  • paratha rolls — a South Asian street food featuring kebabs or vegetables enclosed in a flaky, pan-fried flatbread called a paratha
  • samosas — fried dumplings with a variety of fillings
  • chaat — a street style snack with chickpeas, potatoes, yogurt, and tamarind-mint sauce, topped with crispy wafers, onions, green chillies, tomatoes, cilantro, and chaat masala
  • rice bowls
  • loaded fries
  • pizza, in a long oblong format, in varieties such as one topped with Indian butter chicken

The menu is entirely halal, meaning that all ingredients are processed according to Islamic guidelines. Food prices range from $8 to $20, while the beverages range from $2.50 to $8.

Iqbal notes that Filla Cafe has wide appeal, whether it's people seeking halal foods, people who crave fusion flavors, or people who love coffee.

"We have a motto on the wall, 'Uniting cultures, one cup at a time,'" he says.

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