An acclaimed market in Denton specializing in all things vegan is making a move: Mashup Market, the plant-based specialty grocer that debuted at 316 Oak St. in 2020, is closing that original location and making its new headquarters at 1302 W. Hickory St., its second location that opened in 2021.
Owner Cherie Reed says that the new location offers a better platform and resources for the kinds of expansion she wants to undertake.
"We are moving all our products and resources to 1302 W. Hickory to focus on continued product additions and a new deli we have in the works," she says. "We've loved developing a following with our original location at 316 E. Oak but that will be closed after Sunday September 25."
She anticipates that all of the products currently carried at Oak Street will be available at the Hickory location by Wednesday September 28.
Reed opened Mashup Market as a place to stock vegan provisions from local, Texas, and small U.S. businesses, including jerky by It's Jerky Y'all, Spread Happiness Nut Butters by UNT grad Yesika Horton, and delectable vegan meats by vendors such as ribs by Dallas-based The Boneless Butcher and a vegan stuffed turkey by acclaimed The Herbivorous Butcher based in Minneapolis.
She's one of two DFW vendors, along with Lucky Mouth Grocery in Oak Cliff, who's stocking the wildly popular vegan cheeses by Rebel Cheese, an artisanal maker in Austin. Her vegan cheese selection is broad, with vendors from across the U.S.
The store sells dry goods, snacks, cooking kits, dressings, vegan caramel sauce, great wines, and a big selection of gluten-free goods.
It's also become a destination for vegan pop-ups such as Vuture Foods, and exciting product introductions such as the recent demo of vegan bacon by Thrilling Foods. When the store started serving deli sandwiches last year, they saw a robust response.
The new location is close to Pepita's, the family-owned vegan Mexican restaurant at 1115 W. Hickory St. that opened in 2021 — with the proximity creating yet more vegan synergy.
In fact, Pepitas is allowing Mashup customers to park in their lot, behind the restaurant.
"Great opportunity to grab something from Pepitas and shop!," Reed says.
Meanwhile, there are sales: Mashup will be selling many items at the Oak Street location at 25 percent off — "so we don't have to move them," she says.