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    Exclusive News

    2 national restaurant chains choose Dallas to test market new items

    Teresa Gubbins
    Oct 30, 2025 | 4:27 pm
    French dip sandwich Shake Shack

    French dip sandwich and onion rings at Shake Shack

    Shake Shack

    Two national restaurant chains are testing new items — both exclusively in Dallas. One is a new sandwich from a burger name, and the other is a trio of new items from a cheesesteak chain.

    Dallas is well known as a popular market for companies to test new products. Some recent tests here include McDonald's beverage spinoff CosMc's (which they shut down — apparently we did not like it enough); Mediterranean chain Cava's chicken shawarma; and Chipotle's test of drone delivery in August.

    Is it our fault that people care deeply about what we think? No it is not.

    Shake Shack
    The burger chain has introduced the French Dip Angus Steak Sandwich, a new test sandwich they say is unlike anything that’s ever hit Shack menus before (they love to say "Shack" without the "Shake"), and one that exemplifies their commitment to culinary innovation.

    Inspired by the legacy of the original French Dip, the sandwich features herb roasted Angus steak, Gruyere cheese, and roasted garlic aioli. It's served on a butter-toasted-to-order 6-inch hoagie roll, making it the first Shack sandwich to ever be served on something other than the classic potato bun.

    The sandwich is paired with a red wine and rosemary au jus for dipping, and horseradish cream sauce on the side. They recommend ordering it with Shake Shack’s new crispy beer-battered onion rings. Hell, just get the onion rings alone.

    It's available at the following locations:

    • Plano
    • Dallas Uptown
    • Preston Royal
    • Southlake
    • Addison
    • Las Colinas
    • Stockyards
    • Old Town
    • NorthPark Center
    • Park and Preston
    • West Bend
    • Grand Prairie
    • McKinney

    Charleys loaded friesCharleys loaded friesCharleys

    Charleys Cheesesteaks & Wings
    Global cheesesteak chain has debuted a limited-market test of a new Everyday Value Menu at select Dallas locations (plus a few locations in Tampa, Florida). The test pairs new items with menu favorites for made-to-order meals at prices starting at $6.

    Charleys was founded in 1985 by Charley Shin while he was still a student at The Ohio State University with a menu of Philly cheesesteaks, loaded fries, and lemonade. It currently operates more than 850 locations globally in 46 U.S. states and 17 countries, found in retail shopping centers, airports, strip centers, and Army & Air Force bases worldwide.

    The Dallas and Tampa markets were chosen for their demographic diversity and high-volume retail traffic, providing insight into how value-driven innovation performs in key trade areas.

    This test, served at select strip mall and Walmart locations in Dallas and Tampa through early December, features three new items:

    • Crispy Chicken Tenders
    • Loaded Fries topped with any cheesesteak
    • Fat Burritos, including Fat Chuck and Fat Firebird

    They're also introducing new combos priced under $8:

    • Small Philly Cheesesteak + Fry – $7.99
    • Small Chicken Cheesesteak + Fry – $6.99
    • 4-piece Boneless Wings + Fry – $5.99

    Charleys is using this pilot to gather insights that will guide future menu development and potential rollout decisions in 2026. They'll monitor sales, guest satisfaction, and operational metrics to guide a potential 2026 rollout. If successful, the menu could expand to additional markets next year. People, do your part! Go order the loaded fries.

    openings
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    Opening News

    New restaurant The Gibson fills needs of its North Dallas neighborhood

    Alex Gonzalez
    Dec 5, 2025 | 10:39 am
    The Gibson
    The Gibson
    The Gibson

    A swanky new restaurant has debuted in North Dallas after overcoming some major obstacles: Called The Gibson, it opened in November at 17552 North Dallas Pkwy., in the space previously occupied by Maguire's Bistro & Bar, after three years in the making.

    Husband-and-wife Carl and Carrie Britton first purchased the building in 2022, intending to open a spinoff of The Funky Door, their fine-dining restaurant in Lubbock.

    Carrie is a big wine buff who's certified by the Court of Master Sommeliers and is also a French Wine Scholar. She opened The Funky Door in 2010 — a rare fine-dining haven in Lubbock at the time. More recently, she's turned her attention to the Dallas area, opening a French restaurant called Vieux Carre in Flower Mound in 2023 (which is currently closed temporarily).

    The Gibson was slated to open sooner, but in mid-construction, they were dealt a serious blow.

    "In 2023, The Gibson was devastated by thieves," Carrie says. "They destroyed the building, doubling the remodeling budget in damage by stripping copper from the walls, stealing all the electrical wiring and components, stealing equipment, and destroying everything from the AC to the floors."

    To make it worse, insurance wouldn’t cover the loss because it was theft.

    "It was a blow that left me truly shaken, and for a long time I couldn’t even look at the pictures of the damage," she says. "Emotionally and financially, I had to really pray about whether I was going to get this done or not. But I really felt like it was something that I needed to do. I want to be victorious. I'm not going to be a victim."

    She regained her passion, returning to the vision she had for the space.

    “The building had its own personality — I felt like a kind of Hollywood glamor with a new Dallas edge would be perfect," she says.

    The Gibson The GibsonThe Gibson

    The facade and decor have an Art Deco flavor with chandeliers, a color scheme with polished black surfaces and bronze accents, and a swooping bar in the center. They've added a patio, helping to make the space right off the Tollway feel more friendly and approachable.

    The menu is American with steakhouse touches. There's a tomahawk for two, ribeye, filet, and NY Strip. Plus short ribs, salmon, a burger, vegetarian risotto, and sea bass with an unexpected white chocolate strawberry buerre blanc.

    There are deviled eggs, crab cakes, shrimp cocktail, and fried pickles. Entree prices start at $20 and top out at $59 for the sea bass.

    Cocktails include a pear martini and a Gibson with gin and dry vermouth, garnished with an onion. A large wine list includes what Carrie describes as “unicorns” — bottles that are hard to find, including a 1982 Lafitte.

    "There are very rare wines, but we also have everything, starting from $40 a bottle," she says.

    They're currently open for dinner with plans to add lunch, and there's definitely an audience. Maguire's had a big following and when The Gibson got vandalized, the neighbors came out in support.

    "The neighborhood has been really awesome," Carrie says. "They would alert me when things were going on, and they were really great to help watch over it. That was a big motivation."

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