Texas' iconic Shiner Bock debuts first-ever non-alcoholic golden beer
Iconic Texas beermaker Shiner Bock has jumped aboard the AF trend with its first-ever non-alcoholic beer. Called Rodeo Golden Brew, it'll be styled after a classic American lager, but with an ABV of less than 0.5 percent.
A release describes it as a "light and refreshing brew with crisp and malty notes that are perfectly balanced by delicate esters and a gentle hop profile." Despite the lack of alcohol, they say it will still taste like a Shiner.
Rodeo Golden Brew will be available in January, when many people who are usually beer drinkers are experimenting with a pause — sometimes as "Dry January."
The beer is the first in a series of three non-alcoholic beers, including a red amber beer, that the company will introduce in 2024, as well as a non-alcoholic variety pack.
"Fans of Shiner have consistently requested non-alcoholic options to complement our more traditional beers," says Director of Brewery & Distillery Operations Tom Fiorenzi in a statement. "We're proud to introduce the first of three non-alcoholic brews to our fans. Brewed using the same method as our iconic Shiner beers, the Shiner Rode0 line is authentically Shiner, just without the alcohol."
The release points to an increase in non-alcoholic sales of more than 17 percent in Texas in 2023, and 23 percent across the U.S.
The news comes six months after Spoetzl Brewery announced a new onsite distillery, K. Spoetzl Distilling Company. This addition enabled Shiner Bock to expand its portfolio to vodka, gin, moonshine, and eventually barrel-aged spirits still to come.