Speakeasy breezes into Plano at new bar featuring famed mixologist cocktails
Plano finally gets on board with the buzzy speakeasy trend, with a new place called The Wilfred, opening at Lakeside Market, at 4017 Preston Rd. #530.
The concept is from Ryan Oruch, chef and co-owner of Plano’s Sea Breeze Fish Market & Grill, which not coincidentally is located right next door. According to a release, it'll open in April.
Oruch grew up working at Sea Breeze, founded by his father Rick in 2007.
Two years ago, Ryan moved to the Bishop Arts district, a hotbed of food trends, and became inspired to export some of its cocktail speakeasy-style magic to West Plano.
The Wilfred will be a traditional speakeasy, and you know what that means: a fun (though ultimately easy) obstacle to entry that goes beyond simply walking into a front door.
The speakeasy trend first hit Dallas in 2014 and continues to prosper with recent newcomers such as Red Phone Booth in The Colony. Speakeasy hallmarks include a hidden location, an entrance that's invisible or hard to spot, with a secret password or other special info required to gain entry.
Entry to The Wilfred will be in the waiting area at Sea Breeze Fish Market & Grill with a keypad requiring a code for entry — found on The Wilfred’s social media channels or on the bottom of Sea Breeze receipts.
It'll have a main bar area plus two small lounges, boasting the atmosphere of a neighborhood cocktail lounge with sophisticated décor including a hand-crafted bar and artistic bar back, chandeliers, deep burgundy banquettes, and purple brocade wallpaper.
Crafted by two mixology rockstars — Ryan Payne and Gabe Sanchez — the menu will include pre-Prohibition cocktails with innovative techniques, served in cut crystal glassware.
One special cocktail called “The Freddy,” will be served as a shot, with proceeds going to nonprofits, and is named for Oruch's dog. Awww.
"The Wilfred, aka Freddy, is named for my dog who I adopted 11 years ago and has been part of my restaurant journey the whole time," Oruch says.