Fort Worth FTW

ESPN snubs Dallas for Fort Worth's Sundance Square in NCAA Final Four coverage

ESPN snubs Dallas for Fort Worth's Sundance Square in NCAA coverage

Sundance Square in Fort Worth
Sundance Square in Fort Worth has a good thing going with ESPN. Photo courtesy of Bamboo Leasing
Cowboys Stadium
ESPN's will host the men's NCAA Final Four in April at AT&T Stadium in Arlington. Photo courtesy of Dallas CVB
Sundance Square in Fort Worth
Cowboys Stadium

Score another point for Fort Worth. Cowtown has secured yet another turn in the national spotlight thanks to ESPN, which will use Sundance Square as its broadcast headquarters for NCAA Final Four coverage April 2-7. It's the second time a national sporting event dubbed as taking place in Dallas will not have any real connection to the city.

AT&T Stadium in Arlington is hosting the men's tournament in 2014. Sundance Square was also the site of ESPN's live coverage during Super Bowl XLV at then-Cowboys Stadium in 2011, when a severe ice storm ravaged the area.

"Sundance Square has proven itself to be a welcoming location for our set and our crew," ESPN producer Lee Fitting said in a statement. "The fan turnout and engagement will make for an energetic and enthusiastic few days especially with the new plaza as our backdrop." 

Scheduled for completion in November, the new-and-improved Sundance Square Plaza features outdoor patios, fountains, benches, a multi-purpose stage, a 2,000-square-foot pavilion, and four massive umbrellas that provide shade and create a unique architectural display. New restaurants such as Del Frisco’s Grille, Bird Café, and Taco Diner will offer outdoor patios opening to the plaza.

"We are thrilled to be working with the ESPN team again," Sundance Square spokesperson Tracy Gilmour said in a statement. "Their professionalism and enthusiasm creates a unique and memorable experience for all Sundance Square visitors and we look forward to another successful partnership together."