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    By the numbers

    Deadspin begrudgingly confirms that the Dallas Cowboys are still America's team

    Claire St. Amant
    Feb 4, 2013 | 1:55 pm

    It isn't hard to ascertain Deadspin's objective in digging up the numbers on NFL fan loyalty. The sports journalism muckrakers clearly set out to the dethrone the Dallas Cowboys as America's Team. Better luck next time.

    The Harvard College Sports Analysis Collective crunched the numbers for Deadspin, and the results were staggering: Despite a litany of reasons not to, America still loves the Dallas Cowboys. Reporter Ben Blatt was upfront about his misgivings heading into the research:

    For an NFL franchise to truly be "America's Team," as the Cowboys have claimed to be for 35 years, they would need to be beloved across the nation, by more people in more places than any other team. But the Cowboys haven't won a Super Bowl in 17 years. They've struggled through mediocrity for a decade. Is the nickname accurate, out of date, or is it just an ingenious marketing ploy that has convinced pundits to repeat ad nauseam?

    Turns out, it's an earnest epithet.

    Using Facebook fan data, Blatt found that 3,754,280 people like the Dallas Cowboys. That's about 100,000 more than the next most popular team, the Pittsburgh Steelers, who have won the Super Bowl twice in the past decade. The article notes that the only teams to have at least 1.5 million fans and no recent Super Bowl victory are the Cowboys and the Chicago Bears.

    With sheer popularity safely tucked away in the Cowboy's corner, Deadspin now turns to geography to dethrone the Boys. Surely the team's vast popularity can be attributed to the fact that the Cowboys are from Texas, a large and populous land.

    "The Cowboys are based in the fifth largest metropolitan area in the United States and, before the Texans, were blessed to have the entire Lone Star state to themselves," Blatt writes.

    Actually, before the Texans, the Cowboys competed with the Houston Oilers for fans. But Warren Moon enthusiasts aside, the Cowboys still laid claim to most of the Lone Star State.

    The Cowboys are not the most popular NBA or MLB team. But considering they play football, we already knew that on some level, didn't we?

    Anyway, back to today's NFL landscape. Even when controlling for city size, Dallas enjoys 69 percent of all football fans who live within a 50-mile radius. That's a higher percentage of local fans than 22 NFL teams. Score another point for the Cowboys.

    But wait, Blatt isn't giving up yet. What about comparing the Cowboys fan base to that of other sports teams entirely? Can the Cowboys beat the Los Angeles Lakers?

    Sorry, Boys, but sunny California has you on this one. The Lakers boast around 5 million Facebook fans, more than any other team in any sport. The New York Yankees also edged out the Cowboys, by a margin of about 30,000 fans.

    What have we learned? The Cowboys are not the most popular NBA or MLB team. But considering they play football, we already knew that on some level, didn't we?

    In the end, the Dallas Cowboys are still America's favorite team in America's favorite sport. The NFL as a whole boasts 37.4 million Facebook fans — 15 million more devotees than any other sport.

    And while all fan bases have a strong geographic pull, the Cowboys claim fanatics far outside the boundaries of Dallas-Fort Worth. Cowboys supporters are also dominant in Oklahoma, New Mexico, Utah, and Arizona (south of Phoenix).

    It's a pretty impressive display of loyalty for a team that hasn't graced the Super Bowl stage in 17 years. Just imagine how many more fans the Cowboys will gain when they finally break out of their 8-8 slump.

    The evidence is clear: America loves the Dallas Cowboys.

    Dallas Cowboys
    Dallas Cowboys
    The evidence is clear: America loves the Dallas Cowboys.
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    for the win

    Cheer on these Texans competing for Team USA in the 2026 Winter Olympics

    Amber Heckler
    Feb 3, 2026 | 4:08 pm
    Amber Glenn, 2026 Winter Olympics figure skater from Plano
    teamusa.com/
    Plano's famous figure skater Amber Glenn is on the roster.

    The XXV Winter Olympic Games, also known as the Milano Cortina 2026, are right around the corner, running February 6-22 in northern Italy. Out of the 2,900 athletes who will participate in this year's Games, 232 will represent the U.S., with four hailing from the Lone Star State.

    North Texans will recognize two local athletes in particular: Ice hockey player Hannah Bilka, who grew up in Coppell, and Plano's record-breaking figure skater Amber Glenn. Another figure skater, Emily Chan, also has ties to Dallas-Fort Worth.

    To catch these Texas-born athletes in the 2026 Winter Olympics, viewers can tune in to NBC and its affiliate networks, websites, and apps (like Peacock).

    Without further ado, these are the Winter Olympians competing for Team USA with roots in Texas. (Note that there are other athletes with Texas ties, like Jake Oettinger of the Dallas Stars, who are competing in the Olympics but aren't considered Texans.)

    Hannah Bilka, 24
    Sport: Ice hockey
    Texas tie: Bilka grew up in Coppell and is the youngest of four children. At age six, she followed in the footsteps of her older brother, Anthony, and started playing hockey. Due to a "lack of girls’ hockey teams in Texas," she grew up playing hockey with boys.
    Fun facts: She won the 2024 National Championship in women’s ice hockey with the Ohio State Buckeyes, the same university where she earned a master's degree in sport management. Her two older sisters, Christina and Stephanie, were figure skaters.
    When to watch: The women's ice hockey preliminary round begins on Thursday, February 5. The women's bronze and gold medal matches will take place on Thursday, February 19.

    Hannah Bilka, 2026 Winter Olympics hockey player Hannah Bilka is one of two North Texans competing in this year's Games.Photo courtesy of Getty Images

    Emily Chan, 28
    Sport: Pairs figure skating
    Texas tie: Chan hails from Pasadena, a Houston-area suburb in Harris County, but she also calls Dallas home. She graduated from Texas Online Preparatory School as the valedictorian.
    Fun facts: She loves to cook, bake, make jewelry, and dreams of opening her own café in the future. Her longtime skating partner, Spencer Akira Howe, is from Los Angeles. They both relocated to train at the Skating Club of Boston in 2019, where Chan now coaches young figure skaters. Chan is also pursuing a family and marriage counseling degree from Grand Canyon University.
    When to watch: The figure skating "team event" kicks off on Friday, February 6. The pairs figure skating competition begins on Wednesday, February 16.

    Emily Chan, 2026 Winter Olympics figure skater In addition to being a top-notch figure skater, Emily Chan is also trained in Chinese modern dance and ballet.teamusa.com/

    Amber Glenn, 26
    Sport: Singles figure skating
    Texas tie: She was born in Plano, and started skating at just five years-old.
    Fun facts: Glenn is a mental health advocate and a member of the LGBTQ+ community. She came out as pansexual in 2019. She loves to play Magic: The Gathering, and her dog, Uki, is named after stalking shadow card Ukkima. She also enjoys anime and Star Wars. On Friday, May 29, Glenn will visit Allen during the 2026 Stars on Ice Tour.
    When to watch:
    The figure skating "team event" kicks off on Friday, February 6. The women's singles free skate competition begins Thursday, February 19.

    Amber Glenn, figure skating Plano's Amber Glenn will have the Dallas-Fort Worth crowd on its feet. Facebook/ISU

    Boone Niederhofer, 32
    Sport: Bobsledding
    Texas tie: Niederhofer grew up in San Antonio, and later became a wide receiver at Texas A&M University. His father, Dan, played football for Abilene Christian University. Niederhofer and his family previously lived in Midland.
    Fun facts: Niederhofer has a degree in petroleum engineering and worked in Texas' oil and gas industry while competing in bobsledding competitions.
    When to watch: The bobsled competition begins on Sunday, February 15. The men's two-man heat will take place on Tuesday, February 17, and the men's four-man heat is scheduled for Sunday, February 22.

    Boone Niederhofer, 2026 Winter Olympics bobsledder Boone Niederhofer is a former Texas A&M University football player.Photo courtesy of Getty Images

    winter olympicsolympicstexasamber glennfigure skating
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