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In-demand destination

Alluring Texas Hill Country one of fastest-growing vacation spots in U.S.

John Egan
Jan 8, 2018 | 1:16 pm
Vista Brewing
Texas Hill Country is one of the top tourist destinations in the country.
Photo courtesy of Vista Brewing

For years, the Texas Hill Country has been a go-to getaway destination for residents of Dallas and other Texas cities. Now, it appears travelers outside of the state have learned about the Hill Country’s allure.

Austin-based vacation rental marketplace HomeAway has named the Texas Hill Country one of the 25 fastest-growing vacation rental markets in the U.S.

HomeAway based the list on bookings made on its vacation rental network from 2016 to 2017. The Hill Country is the only Texas destination on the list.

Fredericksburg sits at the epicenter of the Hill Country, thanks in large part to the more than 40 wineries and vineyards in and around the quaint German-cultured town. Lodging in Fredericksburg and the rest of the Hill Country is dominated by B&Bs, guesthouses, and inns.

“The scenic beauty and the big, starry skies of the Texas Hill Country have been a favorite of Texan travelers for decades,” Ernie Loeffler, president and CEO of the Fredericksburg Convention and Visitor Bureau, said in 2016. “Now, the culinary hot spots, the museums and heritage sites, the nationally recognized art galleries, the upscale shopping, the burgeoning Texas wine industry, and the live music scene of Fredericksburg are being discovered by visitors from across the U.S. and the world.”

Texans make up about 70 percent of the overnight stays in the Hill Country, with non-Texans accounting for the remaining 30 percent, according to a report prepared for the Texas Economic Development and Tourism Division.

Within Texas, the Houston area sends the most visitors to the Hill Country, followed by Dallas-Fort Worth, San Antonio, and Austin, the report says. The places sending the most out-of-state travelers to the Hill Country are San Francisco, Los Angeles, and New York.

In 2016, the Hill Country attracted nearly 32 million visitors, according to the report. That’s up from 30.1 million in 2015 and 28.4 million in 2014.

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Spa getaway

Canyon Ranch debuts luxe Hill Country resort with Texas’ largest spa

Stephanie Allmon Merry
Oct 30, 2026 | 12:59 pm
Canyon Ranch Austin
Courtesy of Canyon Ranch Austin
Canyon Ranch Austin is opening in October 2026.

Fort Worth-based wellness brand Canyon Ranch has debuted its long-awaited Hill Country resort: Canyon Ranch Austin opened October 29 with a 40,000-square-foot spa billed as the largest in Texas, a restaurant led by a three-Michelin-star chef, and an extensive lineup of fitness, medical, and wellness services.

First announced in 2022, the sprawling luxury resort sits on more than 600 acres overlooking Lake Travis in Spicewood, about an hour from downtown Austin.

The property has 141 guest rooms, 1.5 miles of lake frontage, and a network of trails winding through the surrounding terrain filled with native landscape and wildlife. Visitors might just spot a few deer or even a bald eagle.

Designed by Texas architecture firm Lake Flato, with interiors by Dallas-based Waldrop + Nichols Studio, the property melds indoor spaces with the outdoors.

“The opening of Canyon Ranch Austin represents years of thoughtful planning and nearly five decades of expertise dedicated to creating a destination that serves as home to deeply personal and highly impactful experiences for our guests,” says Mark Rivers, CEO of Canyon Ranch, in a release. "It’s a place that could only exist here and is shaped by the extraordinary landscape and spirit of the Texas Hill Country. Canyon Ranch Austin brings together our company’s unmatched expertise in health and human performance with the joy of discovery, connection, cuisine, and exceptional hospitality."

According to the release, guests can choose from more than 30 daily activities, individual consultations, and programs focused on physical health, mental wellness, spirituality, nutrition, and performance. Here's a closer look:

Supersized spa
The resort's 40,000-square-foot spa is its centerpiece, with 40 treatment rooms offering massages, facials, and body treatments alongside beauty services, recovery therapies, and newer wellness technologies.

The indoor-outdoor facility includes a salon and retail boutique, two pools, cold plunges, rain showers, indoor and outdoor whirlpools, aromatic steam rooms, and a traditional cedar sauna with continuous aromatherapy. Relaxation areas are designed to take advantage of natural daylight, while a custom soundtrack incorporates sounds from the Texas Hill Country.

The spa's offerings include exclusive beauty retreats, among them "Get Snatched," featuring celebrity facialist Ivan Pol, creator of the Beauty Sandwich.

Spa Lounge at Canyon Ranch Austin This is one of the spa lounges that will be available for guests. Courtesy of Canyon Ranch Austin

Focus on women's wellness
Canyon Ranch Austin also introduces the Women's Wellness Collective, a program focused on women's health at different stages of life. The resort describes it as the first dedicated practice and program of its kind in a resort setting.

Services and educational programming address perimenopause, menopause, hormonal health, postpartum care, aging, and beauty. The Collective is led by a team of practitioners, including Medical Director Dr. Riteesha Reddy, a board-certified rheumatologist with menopause certification and training in integrative and lifestyle medicine.

Dining with a Michelin-recognized chef
Dining is another big part of the resort's all-inclusive experience, with four food and beverage options.

Estella is the signature restaurant, with a vaulted dining room overlooking water and meadow views. Its culinary program is led by Val Cantú, a Central Texas native whose San Francisco restaurant, Californios, holds three Michelin stars. Executive Chef Blake Ransom oversees the resort's daily menus.

Cantú grew up in nearby Brownwood, where his father owned a Mexican restaurant. He has said his Texas roots will influence Estella's menu, including its tortillas.

“When I’m making tortillas, I feel connected at a root level,” Cantú said when his appointment was announced. “It reminds me of making tortillas with my grandmother and my dad.”

The more casual Flying X Café serves as another dining option. Guests can also visit the Mini Bar at the Rendezvous lounge or Oak Valley, an outdoor grove for special dining events.

Estella Estella is the signature restaurant at Canyon Ranch Austin. Courtesy of Canyon Ranch Austin

Fitness and outdoor adventure
Beyond the spa, Canyon Ranch Austin has two major facilities devoted to fitness and health.

The Barn is a 27,000-square-foot fitness facility with a gym, studios, and an outdoor field for fitness and movement. The Wellspring is a 12,000-square-foot medical center housing physicians, clinicians, technology, and health services. Nearby, CR Vitality offers recovery services and equipment, including Ammortal technology.

The resort's wellness programs span preventive and functional medicine, brain health, sleep, stress regulation, metabolic health, nutrition, and emotional and spiritual well-being, they say.

Outside, guests can explore more than five miles of hiking and biking trails, try watersports on Lake Travis, or visit the lakeside beach and sauna. A spring-fed water feature known as Longfield Pond covers more than seven acres. The racquet center includes four pickleball courts, two tennis courts, and a padel court for those who've taken up the popular racquet sport.

Canyon Ranch Austin Guests can hike along the shores of Lake Travis.Photo courtesy of Canyon Ranch

Home on the Ranch
For those who want to make the Canyon Ranch lifestyle a little more "permanent," The Ranch Home Collection offers 134 single-family homes within the property.

Designed by Lake Flato and Canyon Ranch, the homes incorporate natural materials and features intended to bring wellness into daily life, the company says. Standard amenities include a sauna, cold plunge, and stargazing features. Homes range from about 3,200 to 4,800 square feet, with homesites spanning 0.8 to 3.7 acres and prices starting at $3.8 million.

A swanky stay
Overnight stays at Canyon Ranch Austin start at $1,325 per person, per night. The all-inclusive experience includes lodging, meals, and access to daily fitness and wellness activities, while additional spa treatments and services may cost extra.

The resort's Stay Your Way package includes a $200 nightly spa and fitness credit for stays of two nights or longer. Stays of three nights or longer also include an additional $300 health and wellness credit. Rates vary by season, package, and occupancy.

Canyon Ranch was founded in Tucson, Arizona, in 1979. After Goff Capital acquired the company in 2017, its headquarters moved to downtown Fort Worth. The brand's Fort Worth wellness club and spa opened at the Crescent in 2023.

Canyon Ranch Austin is at 600 Moonlight Bend, Spicewood.

spas canyon ranch austin luxury texas travel hill country
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