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In-demand destination

Alluring Texas Hill Country one of fastest-growing vacation spots in U.S.

John Egan
Jan 8, 2018 | 1:16 pm
Vista Brewing
Texas Hill Country is one of the top tourist destinations in the country.
Photo courtesy of Vista Brewing

For years, the Texas Hill Country has been a go-to getaway destination for residents of Dallas and other Texas cities. Now, it appears travelers outside of the state have learned about the Hill Country’s allure.

Austin-based vacation rental marketplace HomeAway has named the Texas Hill Country one of the 25 fastest-growing vacation rental markets in the U.S.

HomeAway based the list on bookings made on its vacation rental network from 2016 to 2017. The Hill Country is the only Texas destination on the list.

Fredericksburg sits at the epicenter of the Hill Country, thanks in large part to the more than 40 wineries and vineyards in and around the quaint German-cultured town. Lodging in Fredericksburg and the rest of the Hill Country is dominated by B&Bs, guesthouses, and inns.

“The scenic beauty and the big, starry skies of the Texas Hill Country have been a favorite of Texan travelers for decades,” Ernie Loeffler, president and CEO of the Fredericksburg Convention and Visitor Bureau, said in 2016. “Now, the culinary hot spots, the museums and heritage sites, the nationally recognized art galleries, the upscale shopping, the burgeoning Texas wine industry, and the live music scene of Fredericksburg are being discovered by visitors from across the U.S. and the world.”

Texans make up about 70 percent of the overnight stays in the Hill Country, with non-Texans accounting for the remaining 30 percent, according to a report prepared for the Texas Economic Development and Tourism Division.

Within Texas, the Houston area sends the most visitors to the Hill Country, followed by Dallas-Fort Worth, San Antonio, and Austin, the report says. The places sending the most out-of-state travelers to the Hill Country are San Francisco, Los Angeles, and New York.

In 2016, the Hill Country attracted nearly 32 million visitors, according to the report. That’s up from 30.1 million in 2015 and 28.4 million in 2014.

hill-country wine
news/travel

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ON THE ROAD

6 must-try restaurants for your next Texas Hill Country getaway

Katherine Stinson
Aug 12, 2026 | 11:05 am
Salt Lick BBQ
Salt Lick BBQ/ Facebook
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While wine gets the majority of the attention in the Texas Hill Country, something has to soak it all up, and the region is also home to some of the state's best eats.

From legendary barbecue and famous desserts to elegant bistros serving elevated fare, these six Texas Hill Country restaurants are among our favorite detours. Add them to your next weekend getaway itinerary.

The Dodging Duck Brewhaus, Boerne
Named for Cibolo Creek's most famous waddlers, this Boerne gastropub has an international menu that ranges from blistered shishito peppers to fish and chips. But flowing beer calls for a sturdy foundation. Get your ducks in a row with a beer sampler paired with hearty German fare like huge Bavarian-style pretzels or a spicy bratwurst.

Old City Hall Restaurant & Bar, New Braunfels
Housed in a, well, old city hall, this graceful New Braunfels newcomer is now more of a hub of languorous date nights than municipal intrigue. Still, that doesn’t mean that it doesn’t inspire a few debates. Should the appetizer be the lighter smoked crab dip with farm-fresh crudité or the indulgent truffle fries paired with a frosty gin martini?

Old City Hall Old City Hall in New Braunfels has our vote. Old City Hall/ Facebook

Salt Lick BBQ, Driftwood
Sure, some Texans obsess about post oak versus mesquite, but this Driftwood barbecue joint is not for barbecue cultists. While the famous circular smoker is mostly just for show, the all-you-can-eat family meal is still a rite of passage. For $33.95, guests can munch on beef brisket, sausage, pork ribs, and all the Texas fixings.

The Blue Bonnet Cafe, Marble Falls
This Marble Falls charmer, open since 1929, is famed for sky-high meringues that tower as high as five inches. Pie, however, is just the start. Almost all of the fare is a little oversized, from a Dagwood club to a hefty Wednesday meatloaf special. The stripped-down interior isn’t much to look at, but that doesn’t mean your eyes won’t be popping.

Vaudeville Fredericksburg At Vaudeville, come for the shopping; stay for the bistro cuisine.Vaudeville/ Facebook

Vaudeville Bistro, Fredericksburg
It’s a boutique. It’s a wine bar. It’s a stylish brasserie. Much like its namesake, Fredericksburg's Main Street stunner likes to lay on the variety. Start with Spanish-style grilled octopus, then head to the showstopping rack of lamb. The curtain call is a chocolate chunk pecan cookie almost richer than the dark chocolate pot de creme.

Calivence, Fredericksburg
This Fredericksburg winery's biggest surprise isn’t the bright Cab Franc. The property also hosts a charming bistro serving French-Californian fare. Housed in an 1869 Sunday house, the quaint spot serves pairing-friendly dishes like crostini, oysters, and a Thai steak salad with a minty chutney. And, of course, there's an absolutely killer crème brûlée for dessert.

boerne marble falls bistros new braunfels day trips fredericksburg barbecue driftwood hill country
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