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SXSW Secrets

Here are the top SXSW secrets for parties, RSVPs, and more

Tom Thornton
Tom Thornton
Mar 11, 2016 | 11:56 am
Max Frost SXSW Austin
Here are the best SXSW hacks for this year's festival.
Photo by Daniel Cavazos

If you’ve never attended SXSW, the sheer magnitude of the event can be overwhelming. With 2,200 acts and over 100 venues for music alone, the entire festival is a choose-your-own adventure. Whether you gravitate toward established names or new discoveries, there’s something for everyone.

After 11 years of attending the festival, we’ve learned a thing or two festivalgoers can utilize for a more enjoyable week. Here is our advice for maximum SXSW happiness.

Prepping for the fest

Badge, wristband, or neither
There are three levels of privilege at SXSW. In most cases, badge holders have priority access, wristbands are second, and RSVP (or cash covers) come third. If you really want to catch someone like Santigold or Ryan Adams, you’ll likely need a badge for those gigs. If you’re going on the cheap, be prepared to line up very early, or opt for discovering smaller acts.

RSVPster
The unofficial day (and night) showcases at SXSW are an amazing benefit to locals who aren’t springing for a badge, but the random timing of showcase announcements and RSVPs can leave you tethered to your computer for weeks. The solution? RSVPster, a website that uses a burner email of your choice to RSVP you to as many public events as possible. Priced at just $30, this may be the best time saver of the festival.

Showlist Austin
While a number of public lists are available for unofficial day showcases, the old-school text formatting at Showlist Austin is our favorite pocket guide to day shows. Simply check the boxes of the ones you’re interested in, then print out a customized page or two for each day you attend. You’ll be thankful to have it.

Battery case and earplugs
Go to Amazon now, and order an Anker iPhone battery case ($31) and a pair of Etymotic earplugs ($13). You will be desperately sorry if you don’t. While you’re there, grab a $6 pack of rain ponchos. For $50, you’ll protect your hearing, double your battery life, and be prepared for inclement weather.

Restaurant reservations
This is an underrated but critical tip: Go to OpenTable and grab 6:30 pm dinner reservations at one restaurant per night. While other hungry festivalgoers wait in half-hour food trailer lines, you can walk right into El Naranjo, Olamaie, or Emmer & Rye for an air-conditioned, relaxing meal.

At the Austin Convention Center

Don’t sleep on the day stage
SXSW’s day stage at the convention center hosts radio simulcasts, meaning that badge holders have great access to bigger acts (albeit in a random convention hall). This year, you’ll find White Denim, Chvrches, Hinds, Låpsley, and many more.

SXXpress Pass
Did you buy a badge? Are you downtown early? If so, head to Exhibit Hall 5 at the convention center and grab a pass for the evening show you’re most excited about. Doing so allows "line skipper" privileges — critical for headliner shows.

Big show lottos
It seems like at least one arena or stadium band drops in for a surprise show each year. (We’d like Prince to come back, please.) When these shows are announced, ask at the convention center information booths about lottery tickets. To play fair, the festival often takes names for 24 hours and then sends an email to the lucky winners.

Let the big brands pamper you
If you have a Samsung smartphone, you can get tickets to shows by Public Enemy and Lil Wayne from the mobile company's booth (ask for details). If you have a Marriott Rewards card, the hotel will host shows from Mayer Hawthorne and The Avett Brothers that are free for members. YouTube is also hosting a showcase from Future. Stop by these brand booths to get hooked up.

In the field

Daily pack list
Here’s a good starting list to check before leaving the house: gum, cash, credit card, ID/license, phone charger, hand sanitizer, sunglasses, cap, comfortable shoes, sunscreen, Wet Wipes (trust us), and a light jacket.

Phone apps
The official SXSW app is a must. All panels, official day parties, and evening showcases are searchable here. Having a Twitter account and app is also vital for real-time updates on long lines, spots to avoid, and surprise appearances. Other apps that are very useful on the go include The Fader and DoStuff.

Backup plan
For every day party and showcase you plan to attend, circle at least one backup choice in case your preferred event reaches capacity. With large crowds and artist cancelations, events are often in flux, so plan accordingly.

Old-school meet-up points
At least once, you’ll kill your phone battery and lose track of your friends. To combat panic, set a couple of predetermined meal or happy hour gathering spots to reconvene with pals.

Lyft, Uber, and Mazda
Setting up Lyft and Uber accounts is helpful for SXSW — even with small surges, their pricing is usually more affordable than a cab. Mazda is also deploying some free shuttles from the convention center to official SXSW venues — grab these if you spot them.

Breaks and downtime

Food trailer park
The SouthBites food component curates a smart selection of food trucks in the lot on the Southeast corner of Cesar Chavez and Red River streets. This is an easy and quick break for lunch or a snack, but expect a minor price hike. This year’s selections include Burro, Chi’lantro, East Side King, Kerlin BBQ, and Veracruz All-Natural.

Escape the corridor
If Red River and Dirty Sixth are wearing you down, cross Congress Avenue. You’ll find a surprisingly light crowd at Congress and Warehouse District restaurants, so use these as a temporary reprieve. We recommend Second Bar and Kitchen, Swift's Attic, and La Condesa as easy wins.

Pay for a good drink — and tip
This is our favorite tip of the festival. While free well vodka or light lager is a big SXSW draw, you don’t have to down every free drink you're offered. Many venues are happy to sell you the drink you actually want, and some (Mohawk, Parish) even have pretty great whiskey and beer selections. Treat yourself — life’s too short for bad booze. Remember to tip generously, even on free drinks. These bartenders are your neighbors and friends — take good care of 'em.

Hotel lobbies are your friend
Nobody will blink if you park in the Hilton or Driskill lobby to plan your night and recharge your phone for a bit. That said, it is good karma to patronize said hotel by buying a snack or a beverage while you’re there.

food-trucks downtown sxsw music vacation festivals
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Toast to Texas

Texas Hill Country uncorks No. 3 ranking among best U.S. wine regions

Amber Heckler
Jul 31, 2026 | 3:53 pm
Texas Hill Country wine
Texas Hill Country Wineries
Texas Hill Country wine

The Lone Star State's booming Hill Country wine scene is about to get a lot busier, as it was just declared the No. 3 best wine region in the country for "a grape getaway."

The Hill Country was honored in USA Today's 10Best Readers' Choice Awards for the Best Wine Region in 2026. The 10Best awards program puts a spotlight on the best travel destinations, the best food and drink spots, local attractions, and must-visit shopping locations. A panel of experts and 10Best editors select their top picks to present to readers, who then vote to decide the winners.

The Texas Hill Country was ranked higher than some of the most well-known wine regions in the U.S., including California's esteemed Temecula Valley, Anderson Valley, and Paso Robles.

USA Today estimates there are over 60 wineries spread across scenic towns like Fredericksburg, Stonewall, Lampasas, and New Braunfels. National acclaim for the Hill Country has transformed its vineyards into can't-miss tourist destinations for locals and out-of-towners alike.

"This American Viticultural Area is one of the largest in the country, growing varietals like tempranillo, viognier, cabernet sauvignon, and an increasing acreage of warm-weather grapes," editors wrote.

The Hill Country previously ranked as the 9th best wine region in the nation in 2025, so its elevation to the top three this year is a testament to local wineries' dedication to providing top-notch wines and excellent service for patrons.

This summer is teeming with events and festivals in the area, such as grape-stomping shindigs and seasonal passes for discounts and deals at participating members of trade organization Texas Hill Country Wineries. Dallasites can take the scenic route to traverse the region's small towns, and there are plenty of hotels, cabins, campgrounds, and resorts for an overnight stay.

"Being named the No. 3 Wine Region in the country by USA Today readers is a huge honor for our entire Hill Country wine community," said THCW executive director January Wiese. "We've been proud to see this region recognized among the nation's best before, and this year's ranking is a testament to the incredible growers, winemakers, and hospitality teams who make Texas Hill Country a true wine destination. We can't wait to welcome visitors to experience it for themselves."

Grape Creek Vineyards Grape Creek Vineyards has three locations in the Hill Country. Courtesy of Grape Creek Vineyards

One Fredericksburg winery also offers an immersive tour that rivals the most prestigious California wineries. Grape Creek Vineyards ranked No. 5 nationally in USA Today's separate list of the Best Winery Tours. The signature Taste & Tour features a tram ride through Grape Creek's estate, with stops inside production facilities where attendees can try tastings right out of the barrel.

Heath Family Brands CEO and owner Brian Heath, who owns Grape Creek, was honored by the award recognition and praised the brand's dedicated team members "who work every day to make sure every guest leaves with a story to tell."

"Fredericksburg is home to some of the best wine tourism in the country, and it means the world to be recognized alongside it," Heath told CultureMap.

Taste & Tour experiences are offered at Grape Creek Vineyards' Highway 290 location for $45 per person. Tours are limited to six guests per group, and must be booked in advance.

The top 10 best wine regions in the U.S. in 2026 are:

  • No. 1 – Rogue Valley, Oregon
  • No. 2 – West Elks, Colorado
  • No. 3 – Hill Country, Texas
  • No. 4 – Paso Robles, California
  • No. 5 – Augusta, Missouri
  • No. 6 – Anderson Valley, California
  • No. 7 – Loudoun, Virginia
  • No. 8 – Willamette Valley, Oregon
  • No. 9 – Yakima Valley, Washington
  • No. 10 – Temecula Valley, California
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